Selling your home on your own can save you some money, no doubt. But you must prepare and approach the sale like a pro, even if you are a FSBO. In this presentation I offer the insider techniques on how I sell my listings in less than half the average market time, and for top dollar. If you follow the advice here, you'll have a successful FSBO sale.

1. 8 Secrets to
a Successful
FSBO Sale
on Your Own
Your Home
Sell

2. WHY SELL YOUR
OWN HOME?
You may enjoy it.
You may save Money.
You have the
time & patience.

3. WHY am I
PROVIDING YOU THIS
INFORMATION?
Because I believe everyone is
better off when home sale is
done correctly!

4. WHAT YOU GET
Insider techniques I use to sell
my listings for top dollar
and in half the
average
market time.

5.  Buyers don’t want to see your stuff
 Hire professional stager or a friend with a good
eye for design
 Get rid of your clutter, de-personalize and
maximize use of space
Secret #1
Stage the Home

6. Secret #2
HIRE a
PROFESSIONAL
PHOTOGRAPHER
NO iPhone
Or iPad
pictures,
PLEASE!

8. Most home searches are conducted online.
If you are not online, few will find you.
Click on the link for online resources for FSBO’s
Secret #4
GO ONLINE TO PROMOTE

9. Secret #5
PRICE CORRECTLY
Remember, buyers
expect to share the
savings of a FSBO
Always price to market,
regardless of inventory
Overpricing means sitting
on market

10. Secret #6
Don’t Host
Your Own
Open
House!
o Buyers want a buffer between
themselves and the seller.
o Buyers often feel awkward or
uncomfortable asking the seller
questions directly.
o Uncomfortable buyers do not
make offers.

11. o Mortgage process = the
home buyer’s process =
your home sale’s process.
o Learn the deadlines and
expectations of buyer.
o Complex procedure which
has become a lot more
complicated in the last
few years.
Understand the Mortgage Process
Secret #7

12.  Understand the offer
forms before you get
an offer.
 Learn which disclosure
you must provide the
home buyer.
 Learn what makes for a
completed offer and
the important dates
and clauses.
Secret #8
Learn the Forms,
Rules, Regulations,
&Laws in Your State

13. Master Deed
Master Insurance
Association Rules and Regulations
Declaration of Trust
Association budget
Information about assessments
Management company’s information
Minutes from the condo meetings
Bonus Secret :
Get Your Condo Docs Organized!
Buyer will need the condominium’s:

14. SAVING
MONEY
 You may save 0.5% - 1.5%
of the sale price!
 This may or may not be
worth the time and effort
required to sell it properly.
 Most home sellers prefer to
hire a real estate agent
because the possible
savings are not worth
the effort.

15. OTHER
HOME SELLER
RESOURCES
Access my growing
collection of the
“Best Advice for
Home Sellers” :
Click Here to View

16. (617) 807 - 0471
Ruth.Lerner@raveis.com
RuthMalkinLerner.com