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Semantic Markup and Webmaster Tools - Type A Parent Blogger Conference

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My presentation for the 2013 Type-A Parent Blogger Conference. Semantic markup is a great way to let search engines know exactly what kind of data the information on your page is. Let's talk about how to do it, how to check it, and some tools that can help you along the way.

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Semantic Markup and Webmaster Tools - Type A Parent Blogger Conference

  1. 1. @ruthburr R U T H B U R R S E N I O R S E O M O Z . C O M Semantic Markup and Webmaster Tools #TypeACon
  2. 2. @ruthburr Rich Snippets #TypeACon Personalized Authorship News Video Review Full list of Google-supported rich snippet types: http://bit.ly/17iHVTH
  3. 3. @ruthburr Schema.org #TypeACon
  4. 4. @ruthburr Finding the Right Schema for You #TypeACon
  5. 5. @ruthburr Implementation Dos & Don’ts #TypeACon NO. Use Examples and Templates Avoid Data HighlighterCheck in GWT No Invisible Markup! <div itemscope itemtype=“http://schema.org/Person”> <span itemprop=“name”>The Invisible Man</span> </div>
  6. 6. @ruthburr Testing and Optimization #TypeACon  Google’s Structured Data Testing Tool: http://bit.ly/18lHYcD
  7. 7. @ruthburr Google Webmaster Tools #TypeACon http://www.google.com/webmasters/tools
  8. 8. @ruthburr Bing Webmaster Tools #TypeACon http://www.bing.com/toolbox/webmaster
  9. 9. @ruthburr Moz Tools #TypeACon http://www.moz.com
  10. 10. @ruthburr Bonus Tools for Webmasters #TypeACon http://moz.com/blog/100-free-seo-tools

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