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What is a Mobile Sales Tool?

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Getting tasked with building a mobile sales tool for your company can be a daunting task. This SlideShare should help you get off on the right foot.

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What is a Mobile Sales Tool?

  1. 1. WHAT IS A MOBILE SALES TOOL? Heck, maybe you have been tasked with building one. You own a smart phone You’ve heard about mobile sales tools
  2. 2. ONE BIG PROBLEM
  3. 3. GOOGLE CAN’T EVEN FIGURE OUT WHAT A MOBILE SALES TOOL IS!
  4. 4. That’s because there’s a variety of apps that can be useful to sales people on their smart devices.
  5. 5. Or maybe it’s because the knowledgeable and powerful Google thinks it’s a mobile tool salesman.
  6. 6. If Google can’t figure out what a mobile sales tool is, how can a Marketer be expected to do any better?
  7. 7. LET’S FIX THAT!
  8. 8. CLICK HERE TO GET A COPY OF THE TOP 5 FREE APPS ALL FIELD SALES PEOPLE SHOULD KNOW ABOUT.
  9. 9. CAN WE ALL AGREE THAT SALES PEOPLE COULD USE MOBILE APPS TO: LOCATE THEMSELVES SAVE KEY INFORMATION LOOK UP CUSTOMER INFORMATION PRESENT INFORMATION TO PROSPECTS
  10. 10. DEFINITION OF A MOBILE SALES TOOL An application that is used to enable or accelerate the sales process conveniently from a tablet or smartphone wherever or whenever the timing is right.
  11. 11. AS A MARKETER OR SALES MANAGER, YOU ARE MOST LIKELY CONCERNED WITH GENERATING REVENUE.
  12. 12. REVENUE-GENERATING MOBILE SALES TOOLS FALL INTO THE “PRESENT INFORMATION TO PROSPECTS” CATEGORY.
  13. 13. SO, WHAT TYPES OF MOBILE APPS DO THAT?
  14. 14. IT DEPENDS ON HOW YOUR TEAM SELLS.
  15. 15. THEY MAY SELL WITH: PRESENTATIONS (PPT) GIANT CATALOGS (DESCRIPTIONS, PRICES, SKUS) VISUALS (VIDEOS, IMAGES, CHARTS, ANIMATIONS) FORMS FOR CUSTOM PROJECTS AND SERVICES
  16. 16. Or they may use ALL THE ABOVE to sell to prospects.
  17. 17. SO, TO DEFINE THE BEST MOBILE SALES TOOL FOR YOUR TEAM, YOU NEED TO START WITH HOW YOUR TEAM SELLS FIRST.
  18. 18. HOWEVER, TO GENERATE REVENUE, YOU NEED TO PICK A TARGET. A REVENUE-GENERATING TARGET.
  19. 19. Train new reps faster. 3 Reduce your print spend.7 New product training is key. 9 Build for your top dealers and distributors. 5 4Make pricing easy to find. Focus on HOT new products. 6 Get the jump on competitors by cross-referencing data.10 Stop emailing sales collateral. 8 1Focus on the middle 60%. Profitable products first. HERE ARE 10 WAYS Marketers and Sales Managers can hit revenue-generating targets with mobile sales tools.
  20. 20. Click here to get a PDF of the 10 ways to create revenue with Mobile Sales Tools.
  21. 21. So, now you know how your team sells and you have a target. Let’s dive into the tools to get your app built.
  22. 22. Mobile sales tool platforms on the market may be composed of 3 layers. Where marketers organize, upload, and manage product assets. FILE MANAGEMENT LAYER Where sales reps interact and present product data to prospects. PRESENTATION LAYER Where prospect information is seamlessly integrated into your CRM. AUTOMATION LAYER
  23. 23. These 3 layers make it easy to: Manage and easily find information Deliver information (files, product specs, branding) Capture information (customer data and usage data) Integrate into other systems (CRM, Marketing Automation, ERP)
  24. 24. A great File Management Layer makes it easy on the Marketer and engages them to use it!
  25. 25. The Presentation Layer is an App on a Smart Device or “System of Engagement.” Presents information to reps and prospects Captures information via rep input Sends sales collateral
  26. 26. THE SINGLE BIGGEST MISTAKE IS TO ASSUME THAT THE APP IS THERE TO ENGAGE YOUR CUSTOMER!
  27. 27. The app is the system of engagement for your sales people, not your customers. Sales people use the tool to engage prospects and accelerate their sales cycle.
  28. 28. Thus, a mobile sales tool enables your reps to sell more of your products & services via the Presentation Layer.
  29. 29. The Automation Layer logs the activity or triggers the appropriate actions within a third-party platform such as a CRM or Marketing Automation system.
  30. 30. YOUR MOBILE SALES TOOL IS FOCUSED ON REVENUE-GENERATION. YOUR MOBILE SALES TOOL IS BUILT THE WAY YOUR TEAM SELLS. YOUR MOBILE SALES TOOL HAS AN EASY-TO-USE FILE MANAGEMENT LAYER. YOUR MOBILE SALES TOOL IS BUILT SO YOUR SALES PEOPLE CAN USE IT. IN CONCLUSION, A REVENUE-GENERATING MOBILE SALES TOOL OR APP CAN HELP YOUR REPS SELL MORE AND CLOSE FASTER IF:
  31. 31. Click here to download a copy of these slides. www.fatstax.com | 800-734-7750

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