AlpspVideoSswr

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AlpspVideoSswr

  1. 1. Online Video Will Russell Web 2.0: Online communities and social media ALPSP Training Course – February 2010
  2. 2. Objective: <ul><li>Who is using online video? </li></ul><ul><li>How can you get started? </li></ul><ul><li>What makes a good video? </li></ul><ul><li>How have they been used with great viral success by some brands? </li></ul>
  3. 3. Online Video <ul><li>What’s going on and why now? </li></ul><ul><li>Options for online video </li></ul><ul><ul><li>Professional production </li></ul></ul><ul><ul><li>Make it yourself </li></ul></ul><ul><ul><li>Customer-submitted content </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>The video Abstract </li></ul></ul></ul><ul><li>Viral </li></ul><ul><li>Exercise – video embedding </li></ul>
  4. 4. Why Now <ul><li>Equipment is affordable </li></ul><ul><li>Connection speeds are good </li></ul><ul><li>Free hosting is widely available </li></ul><ul><li>Technology available </li></ul>
  5. 5. Who’s doing it? <ul><li>Prime Minister via Number 10 website </li></ul><ul><ul><li>http://www.number10.gov.uk/ </li></ul></ul><ul><li>RAF on YouTube </li></ul><ul><li>Science publishers </li></ul><ul><li>Children </li></ul><ul><li>Music artists </li></ul><ul><li>Who isn’t doing it… </li></ul>
  6. 6. Video Sharing <ul><li>December 2010 - 178 million people watched 33.2 billion videos </li></ul><ul><li>http://mashable.com/2010/02/05/dec-comscore-video-data/ </li></ul><ul><li>55% of online videos viewed are user generated </li></ul><ul><li>Web video adverts revenue “soaring” </li></ul>
  7. 7. Online Video <ul><li>What’s going on and why now? </li></ul><ul><li>Options for online video </li></ul><ul><ul><li>Professional Production </li></ul></ul><ul><ul><li>Make it yourself </li></ul></ul><ul><ul><li>Customer-submitted content (marketing and abstract) </li></ul></ul><ul><li>The Power of Viral </li></ul><ul><li>Exercise – video embedding </li></ul><ul><li>… .Lunch </li></ul>
  8. 8. Options for online video <ul><li>Professional production </li></ul><ul><li>Make it yourself </li></ul><ul><li>Customer-submitted content </li></ul>
  9. 9. Professional Production http://www.rsc.org/Shop/books/Molecules_of_Murder_Book_Launch.asp
  10. 10. Making Your Own <ul><li>Technology & software are affordable </li></ul><ul><li>Hosting can be free </li></ul><ul><li>Easy to embed into your website </li></ul><ul><li>http://www.youtube.com/watch?v=Fb2XV10ISAc </li></ul>
  11. 11. Tips for making your own <ul><li>Ensure the audio quality is good </li></ul><ul><li>Give a personal feel </li></ul><ul><li>Keep concise – prepare in advance </li></ul><ul><li>Use a Tripod </li></ul><ul><li>Avoid background noise </li></ul><ul><li>Avoid zooming when you can move the camera closer </li></ul><ul><li>Caption </li></ul>
  12. 12. Customer / Author-submitted content http://www.rsc.org/Publishing/ChemScience/Volume/2009/01/Polymers_strut_stuff_spotlight.asp
  13. 13. Marillion – Whatever is Wrong With You <ul><li>Made song available for fans to make their own videos </li></ul><ul><li>Fans then encourage as many people as possible to view the video – the most viewed wins £5000 </li></ul><ul><li>Fans market and promote </li></ul><ul><li>http:// uk . youtube .com/watch?v=XjDw9-1_3bU </li></ul>
  14. 14. Coke Facebook Page 2 nd largest page on facebook http://www.facebook.com/coca-cola
  15. 15. Random House Three books – make a video http://www. youtube .com/watch?v=C9xzMhPxYpE
  16. 16. Video Abstracts http://www.youtube.com/user/RSCJournals#p/a/u/0/u3yljHLFcdc Elsevier aim to increase journal visibility – http://www.elsevier.com/wps/find/editorsinfo.editors/editors_update/issue24e Journal of Number Theory http://www.youtube.com/JournalNumberTheory ACS JACS http://pubs.acs.org/JACSbeta/vabstracts/index.html
  17. 17. Online Video <ul><li>What’s going on and why now? </li></ul><ul><li>Options for online video </li></ul><ul><ul><li>Professional Production </li></ul></ul><ul><ul><li>Make it yourself </li></ul></ul><ul><ul><li>Get your customers to make (marketing and abstract) </li></ul></ul><ul><li>Viral </li></ul><ul><li>Exercise – video embedding </li></ul>
  18. 18. Viral <ul><li>Will it Blend? </li></ul><ul><li>Sales up 500% </li></ul><ul><li>http://www.youtube.com/user/Blendtec </li></ul><ul><li>http://www.wordtracker.com/academy/case-study-willitblend </li></ul>
  19. 19. Viral (2) <ul><li>British Airways – Pam Ann </li></ul><ul><li>http://www.youtube.com/user/BritishAirwaysTV </li></ul>
  20. 20. Lots of video hosting solutions <ul><li>http://videoproductiontips.com/ </li></ul><ul><li>BlipTV – allows longer video and enables downloading </li></ul><ul><li>Consider where the audience are watching </li></ul>Stock footage options http://www.itnsource.com/
  21. 21. Exercise <ul><li>Embed a video that you like onto your page </li></ul>
  22. 22. Summary <ul><li>Many options for creating online video. </li></ul><ul><li>Hosting can be free. </li></ul><ul><li>Video can be embedded in your sites. </li></ul><ul><li>And HD hosting is now available for free! </li></ul>
  23. 23. Why does it matter? <ul><li>Rich media such as video is now on many sites – your site may look dated without it </li></ul><ul><li>Your content can spread quickly via viral methods </li></ul><ul><li>Create excitement </li></ul><ul><li>around the science </li></ul><ul><li>Your ideas…. </li></ul>

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