RTPI 2013 Thomas Noyes

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RTPI 2013 Thomas Noyes

  1. 1. Getting the Word Out About Your New RTPIS: Industry Best Practices in the Advertisement of RTPI Systems After Implementation Thomas Noyes Director of Business Development, NextBus, Inc. (A Cubic Company) 1
  2. 2. Your RTPIS Is Ready To Go Live, Now What? • Post-implementation communication and outreach with the riding public is essential to the success of any real-time passenger information system. • Industry best practices use all available communication channels – social media as well as traditional advertising through both print and electronic formats. • What can transport operators do to ensure widespread adoption of this new technology by the public at a minimal cost? 2
  3. 3. Types of Outreach • Traditional Print Advertising – Mailers – Brochures – Wallet Cards • Bus Stop Signage – Metal Signs – Paper Inserts • Social Media – Facebook/Google+/LinkedIn – Twitter – Vine – Pinterest – Delicious/StumbleUpon – Digg/Reddit 3 • Videos/YouTube/Flickr • Websites • Developer Involvement/Hackathon • App Showcase • QR Codes • RFID and NFC Tags
  4. 4. WMATA: Print Advertising Washington, District of Columbia 4
  5. 5. LACMTA: Signage & Wallet Cards Los Angeles, California 5
  6. 6. LACMTA: Video Los Angeles, California 6
  7. 7. MBTA: App Showcase & Developer Resources Boston, Massachusetts 7
  8. 8. OmniTrans: Website & Brochure San Bernardino, California 8
  9. 9. Radford Transit: Signage & Website Radford, Virginia 9
  10. 10. Radford Transit: Video Radford, Virginia 10
  11. 11. HDPT: Signage & Brochure Harrisonburg, Virginia 11
  12. 12. CyRide: Signage & Wallet Cards Ames, Iowa 12
  13. 13. BONGO: Social Media & Signage Iowa City, Iowa 13
  14. 14. Questions? Thank You! Thomas Noyes Director of Business Development, NextBus, Inc. (A Cubic Company) tnoyes@nextbus.com 5900 Hollis Street, Suite X +1 (415) 350-8865 Emeryville, California 94608 USA 14

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