Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Power of Customers in the New Economy

463 views

Published on

Customer power has never been greater. Here is a presentation I speak on how to use the customer power to your advantage.

Published in: Business, Education
  • Be the first to comment

  • Be the first to like this

The Power of Customers in the New Economy

  1. 1. The Power ofCustomers in the New Economy By Russell White RussellWhite.com
  2. 2. Reasons Customers Buy • Emotion • Value • Trust • Convenience • Cost <<< 5th most important!RussellWhite.com © 2012
  3. 3. Customer Praise and Revolts are Emotion-fueledRussellWhite.com © 2012
  4. 4. No One Waits AnymoreRussellWhite.com © 2012
  5. 5. No One Waits Anymore • Waiting in line longer than 4 minutes creates customer dissatisfaction. • Websites need to fully load in 15 seconds. • Mail orders must be shipped within 24 hours of the order.RussellWhite.com © 2012
  6. 6. BMW Designers work with Customers for Innovative IdeasRussellWhite.com © 2012
  7. 7. The Rebranding of Domino’sRussellWhite.com © 2012
  8. 8. The Viral Nature of ReviewsRussellWhite.com © 2012
  9. 9. Ratings and ReviewsRussellWhite.com © 2012
  10. 10. RussellWhite.com © 2012
  11. 11. RussellWhite.com © 2012
  12. 12. Monitor your listings Respond to reviews Make sure the information is correctRussellWhite.com © 2012
  13. 13. Bright Shiny Object SyndromeRussellWhite.com © 2012
  14. 14. To be Exceptional, You Have to be the ExceptionRussellWhite.com © 2012
  15. 15. Be InnovativeRussellWhite.com © 2012
  16. 16. Manage Your BrandRussellWhite.com © 2012
  17. 17. Anticipate Customer NeedsRussellWhite.com © 2012
  18. 18. Offer What They “Gotta Have”RussellWhite.com © 2012
  19. 19. 803-831-7600 Russell@RussellWhite.com RussellWhite.com Russell J. White, president of Pinnacle Solutions, is one of America’s leading authorities on business in the new economy. He is an author, consultant, international speaker, and business expert on leadership and strategies for success in the new economy.RussellWhite.com © 2012

×