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Spark Streaming for Realtime Auctions	

@russellcardullo	

Sharethrough
Agenda
• Sharethrough?
• Streaming use cases
• How we use Spark
• Next steps
Sharethrough
vs
The Sharethrough Native Exchange
How can we use streaming data?
Use Cases
Creative Optimization Spend Tracking Operational Monitoring
$µ* = max { µk }
k
Creative Optimization
• Choose best performing
variant
• Short feedback cycle
required
impression: {!
device: “iOS”,!
geocode: “C967”,!
pkey: “p193”,!
…!
}
Variant 1 Variant 2 Variant 3
Click!
Content
Here Hello Friend
? ? ?
Spend Tracking
• Spend on visible impressions
and clicks
• Actual spend happens
asynchronously
• Want to correct prediction
for optimal serving
Predicted
Spend
Actual Spend
Operational Monitoring
• Detect issues with content
served on third party sites
• Use same logs as reporting
Placement Click Rates
P1
P5
P2 P3 P4
P6 P7 P8
We can directly measure business impact of
using this data sooner
Why use Spark to build these features?
Why Spark?
• Scala API
• Supports batch and streaming
• Active community support
• Easily integrates into existing Hadoop
ecosystem
• But it doesn’t require Hadoop in order to run
How we’ve integrated Spark
Existing Data Pipeline
web!
server
log file
flume
HDFS
web!
server
log file
flume
web!
server
log file
flume
analytics!
web!
service
database
Pipeline with Streaming
web!
server
log file
flume
HDFS
web!
server
log file
flume
web!
server
log file
flume
analytics!
web!
service
database
Batch Streaming
• “Real-Time” reporting
• Low latency to use data
• Only reliable as source
• Low latency > correctness
• Daily reporting
• Billing / earnings
• Anything with strict SLA
• Correctness > low latency
Spark Job Abstractions
Job Organization
nterSource Transform Sink
Job
Sources
!
case class BeaconLogLine(!
timestamp: String,!
uri: String,!
beaconType: String,!
pkey: String,!
ckey: String!
)!
!
object BeaconLogLine {!
!
def newDStream(ssc: StreamingContext, inputPath: String): DStream[BeaconLogLine] = {!
ssc.textFileStream(inputPath).map { parseRawBeacon(_) }!
}!
!
def parseRawBeacon(b: String): BeaconLogLine = {!
...!
}!
}!
case class!
for pattern!
matching
generate!
DStream
encapsulate !
common!
operations
Transformations
!
!
def visibleByPlacement(source: DStream[BeaconLogLine]): DStream[(String, Long)] = {!
source.!
filter(data => {!
data.uri == "/strbeacon" && data.beaconType == "visible"!
}).!
map(data => (data.pkey, 1L)).!
reduceByKey(_ + _)!
}!
!
type safety!
from!
case class
Sinks
!
!
class RedisSink @Inject()(store: RedisStore) {!
!
def sink(result: DStream[(String, Long)]) = {!
result.foreachRDD { rdd =>!
rdd.foreach { element =>!
val (key, value) = element!
store.merge(key, value)!
}!
}!
}!
}!
!
custom!
sinks for!
new stores
Jobs
!
object ImpressionsForPlacements {!
!
def run(config: Config, inputPath: String) {!
val conf = new SparkConf().!
setMaster(config.getString("master")).!
setAppName("Impressions for Placement")!
!
val sc = new SparkContext(conf)!
val ssc = new StreamingContext(sc, Seconds(5))!
!
val source = BeaconLogLine.newDStream(ssc, inputPath)!
val visible = visibleByPlacement(source)!
sink(visible)!
!
ssc.start!
ssc.awaitTermination!
}!
}!
source
transform
sink
Advantages?
Code Reuse
!
object PlacementVisibles {!
…!
val source = BeaconLogLine.newDStream(ssc, inputPath)!
val visible = visibleByPlacement(source)!
sink(visible)!
…!
}!
!
…!
!
object PlacementEngagements {!
…!
val source = BeaconLogLine.newDStream(ssc, inputPath)!
val engagements = engagementsByPlacement(source)!
sink(engagements)!
…!
}
composable!
jobs
Readability
!
ssc.textFileStream(inputPath).!
map { parseRawBeacon(_) }.!
filter(data => {!
data._2 == "/strbeacon" && data._3 == "visible"!
}).!
map(data => (data._4, 1L)).!
reduceByKey(_ + _).!
foreachRDD { rdd =>!
rdd.foreach { element =>!
store.merge(element._1, element._2)!
}!
}!
?
Readability
!
!
val source = BeaconLogLine.newDStream(ssc, inputPath)!
val visible = visibleByPlacement(source)!
redis.sink(visible)!
!
Testing
def assertTransformation[T: Manifest, U: Manifest](!
transformation: T => U,!
input: Seq[T],!
expectedOutput: Seq[U]!
): Unit = {!
val ssc = new StreamingContext("local[1]", "Testing", Seconds(1))!
val source = ssc.queueStream(new SynchronizedQueue[RDD[T]]())!
val results = transformation(source)!
!
var output = Array[U]()!
results.foreachRDD { rdd => output = output ++ rdd.collect() }!
ssc.start!
rddQueue += ssc.sparkContext.makeRDD(input, 2)!
Thread.sleep(jobCompletionWaitTimeMillis)!
ssc.stop(true)!
!
assert(output.toSet === expectedOutput.toSet)!
}!
function,!
input,!
expectation
test
Testing
!
!
test("#visibleByPlacement") {!
!
val input = Seq(!
"pkey=abcd, …",!
"pkey=abcd, …",!
"pkey=wxyz, …",!
)!
!
val expectedOutput = Seq( ("abcd",2),("wxyz", 1) )!
!
assertTransformation(visibleByPlacement, input, expectedOutput)!
}!
!
use our!
test helper
Other Learnings
Other Learnings
• Keeping your driver program healthy is crucial
• 24/7 operation and monitoring
• Spark on Mesos? Use Marathon.
• Pay attention to settings for spark.cores.max
• Monitor data rate and increase as needed
• Serialization on classes
• Java
• Kryo
What’s next?
Twitter Summingbird
• Write-once, run anywhere
• Supports:
• Hadoop MapReduce
• Storm
• Spark (maybe?)
Amazon Kinesis
web!
server
Kinesis
web!
server
web!
server
other!
applications
mobile!
device
app!
logs
Thanks!

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Spark Summit 2014: Spark Streaming for Realtime Auctions