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Introduction•  Most Expensive sport in the world•  Global Audience of 527 million•  Athletes in this sport reach speeds   ...
Beginning of F1•  Evolved from European Grand Prix   Racing.•  Founded by the FIA in 1946.•  First ever World Championship...
MichaelSchumacher•    Statistically the     greatest driver     the sport has ever     seen.•     7 time world     champio...
Ayrton Senna•  Considered the greatest   Formula 1 driver of all   time.•  World champion on 3   different occasions.•  Di...
Maria Teresa De    Filippis•  First women to race in   formula 1•  Participated in 5 World   Championship Grand   Prix’s• ...
Formula 1 Today•  19 races in a World   Championship•  Races are held on circuits around   the globe.•  Huge broadcasting ...
Product•  Tickets•  Merchandise   Ø  Team wear   Ø  Accessories•  Souvenirs•  PlayStation games•  Cars   Ø  Car equipment
Place•  Online – F1 website           Team websites           Ø Ferrari           Ø McLaren           Ø Red Bull       ...
SilverstonePlaceMain race tracksDubai
Ferrari Theme Park DubaiWords largest indoor theme parkMuseum – over 30 vintage Ferrari’s
Monaco
Price•  Race tickets – £100 - £3,000•  Hotel prices – action taken by F1 to stop this•  Clothing and accessories – team we...
Price
Promotion	  Biggest part of Formula 1 racingTobacco was the biggest sponsorMost iconic brandsFerrari          McLaren     ...
MarketingBudgets	  Huge budgetsØ  On Cars/ClothingØ  On BillboardsØ  TV SponsorshipsØ 
Main Players at Present
Cool factsØ  The energy required to slow a car from 315kph to 185kph    is the same amount needed to make an elephant jum...
RecommendationSocial ResponsibilityCharity Representation on Car
F1 Simulators & F1    Go-kart ringsIncrease awarenessVarious popular locationsEmerging Markets•  Outside Europe
Feature                           Length                        DocumentaryBuild further awarenessGive racers characterBet...
World-wide race
Formula one
Formula one
Formula one
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Formula one

History, Marketing Mix, Fun Recommendations

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Formula one

  1. 1. Introduction•  Most Expensive sport in the world•  Global Audience of 527 million•  Athletes in this sport reach speeds of up to 200 mph•  $91,000 to complete an event in this sport
  2. 2. Beginning of F1•  Evolved from European Grand Prix Racing.•  Founded by the FIA in 1946.•  First ever World Championship was held in 1950.•  Constructors Championship introduced in 1958.
  3. 3. MichaelSchumacher•  Statistically the greatest driver the sport has ever seen.•  7 time world champion.•  Finished in the top 3 in every race in 2002.•  Voted the second greatest driver of all time
  4. 4. Ayrton Senna•  Considered the greatest Formula 1 driver of all time.•  World champion on 3 different occasions.•  Died tragically in 1994 during the San Marino Grand Prix.•  His death brought about huge safety improvements.
  5. 5. Maria Teresa De Filippis•  First women to race in formula 1•  Participated in 5 World Championship Grand Prix’s•  Considered a pioneer
  6. 6. Formula 1 Today•  19 races in a World Championship•  Races are held on circuits around the globe.•  Huge broadcasting contracts•  Top 3
  7. 7. Product•  Tickets•  Merchandise Ø  Team wear Ø  Accessories•  Souvenirs•  PlayStation games•  Cars Ø  Car equipment
  8. 8. Place•  Online – F1 website Team websites Ø Ferrari Ø McLaren Ø Red Bull Ø Mercedes•  Offline – At various races
  9. 9. SilverstonePlaceMain race tracksDubai
  10. 10. Ferrari Theme Park DubaiWords largest indoor theme parkMuseum – over 30 vintage Ferrari’s
  11. 11. Monaco
  12. 12. Price•  Race tickets – £100 - £3,000•  Hotel prices – action taken by F1 to stop this•  Clothing and accessories – team wear €10 – €200•  Souvenirs – €20 - Millions•  Gaming – €50 – €60      
  13. 13. Price
  14. 14. Promotion  Biggest part of Formula 1 racingTobacco was the biggest sponsorMost iconic brandsFerrari McLaren Red Bull (Jaguar)
  15. 15. MarketingBudgets  Huge budgetsØ  On Cars/ClothingØ  On BillboardsØ  TV SponsorshipsØ 
  16. 16. Main Players at Present
  17. 17. Cool factsØ  The energy required to slow a car from 315kph to 185kph is the same amount needed to make an elephant jump 10 meters in the airØ  A Formula 1 driver burns 1,200 calories per Grand PrixØ  A driver will change gear up to 2,800 times per Grand PrixOn the RoadØ  F1 direct steering has influenced BMW’s active steering systemØ  Mercedes-Benz SLR sport is fitted with high-performance ceramic brakes, helps handle fast speeds and high temperatures.
  18. 18. RecommendationSocial ResponsibilityCharity Representation on Car
  19. 19. F1 Simulators & F1 Go-kart ringsIncrease awarenessVarious popular locationsEmerging Markets•  Outside Europe
  20. 20. Feature Length DocumentaryBuild further awarenessGive racers characterBetter understanding  
  21. 21. World-wide race

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