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MyPokerBot for Telegram Case Study

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MyPokerBot for Telegram developers speak about their experience of building #1 bot in Telegram Bot Store

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MyPokerBot for Telegram Case Study

  1. 1. CHAT BOTS MEETUP #1 Chat Bots News (🔥🔥🔥) Event organized by: Guests: MyPokerBot ♠♥♣♦ #1 Telegram bot in Telegram Store Bot Ruslan Almukhametov Igor Polyakov SPEAKERS: Chat Bots Meetups (🎪🎪🎪)
  2. 2. HOW DOES IT WORK? Demo video on YouTube
  3. 3. PRESENTATION PLAN #1
  4. 4. PRESENTATION PLAN - History of Creation - How does one to get to the StoreBot.me top? - Current stats. What should developers expect? - How to retain users? - How to manage the bot? - Monetization - Insights - What next?
  5. 5. #2 ABOUT US
  6. 6. History of Creation - Launch: 19 August, 2015 - Month of development - Worked on the weekends and in the evenings - Experiment - Major updates released monthly
  7. 7. How does one get to the StoreBot.me top? - Quality of the Product - Localization (MyPokerBot is available in 14 languages) - Filtration of negative reviews - Contact with authors of negative reviews - Your bot use case: repeat use and engagement time
  8. 8. Quality - Clear and easy to use UI - Custom keyboard (with emojis) - Reaction to any action performed by user - Stability and response time - Bot adds value
  9. 9. Localization Localization platforms - Transifex (free for open source projects) - Weblate Translators: - Volunteers - Freelancers
  10. 10. Filtration of negative reviews
  11. 11. Use case Source: We’re in a Bot Gold Rush. Kik tells you how to strike it rich. Repeat use and engagement time may affect both quality and quantity of your bot reviews in Telegram Bot Store. Not every bot can appear in top as a result.
  12. 12. STATS AND GRAPHS #3
  13. 13. Featured by StoreBot.me Number of active users during and between being featured by storebot.me
  14. 14. Current stats* Registered users: 61 375 Active users (did not block the bot): 14 680 DAU: 1 146 MAU: 13 926 * 24 March, 2016
  15. 15. Registered users
  16. 16. Active users
  17. 17. DAU* * average for 7 days
  18. 18. MAU* * average for 7 days
  19. 19. Max users online* * average for 7 days
  20. 20. Registrations per day* * average for 7 days
  21. 21. Referrals* * average for 7 days
  22. 22. Deals played* * average for 7 days
  23. 23. Messages sent* * average for 7 days
  24. 24. Daily playing users* 15 march 2016 English: 24.0% Russian: 22.5% Italian: 13.0% Iranian: 12.3% Spanish: 11.3% German: 6.7% Portuguese: 5.4% Arabic: 2.2% Uzbek: 0.7% Chinese: 0.7% Hebrew: 0.6% French: 0.4% Ukrainian: 0.2% Korean: 0.0% 24 march 2016 Russian: 33.3% English: 21.1% Italian: 10.1% Iranian: 9.9% Spanish: 8.6% German: 6.2% Portuguese: 3.5% Uzbek: 2.3% Arabic: 1.9% Chinese: 1.8% Hebrew: 0.8% Korean: 0.4% Ukrainian: 0.0% French: 0.0% *User distribution by chosen language of bot interface
  25. 25. OPEN QUESTIONS #5
  26. 26. How to retain users? - Messages reminders to return (in an hour, in a day and every 2-3 days). Bonuses. Friends. - Log user actions on their return - Analyze behavior of users, particularly newly registered
  27. 27. What do users do when they return to your bot?
  28. 28. How to manage your bot? - Timely user support - Track rating and reviews - Track user activity Detailed article on the topic in English
  29. 29. Reviews, rating, online
  30. 30. #6 IMPORTANT
  31. 31. Monetization - Donations via PayPal in exchange for chips(= $3 in 3 weeks) - Poker tournaments in future - Payment API from Telegram Poker monetization on Facebook (Zynga results): Zynga Poker = 18% of revenue in Q4 2015; Zynga Q4 2015 revenue = $186 million. URL: http://investor.zynga.com/releasedetail.cfm?ReleaseID=954358
  32. 32. Insights - Source of new users is unclear - NLP < UI with buttons - Inline mode is VERY rarely used - Iranians are a very specific demographic
  33. 33. What is next? - Sit and Go Tournaments - Other entertainment bots - Facebook Messenger Bot API
  34. 34. CONTACTS mypokerbot.com@gmail.com

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