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Marketing Communication

Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.

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Marketing Communication

  1. 1. MARKETING COMMUNICATIONS <ul><li> </li></ul><ul><ul><li> </li></ul></ul>
  2. 2. WHAT IS IT?
  3. 3. <ul><ul><li>Marketing communications is a systematic methodology aimed at creating a niche for a particular product or service in the market through various modes of communication to reach the end user. </li></ul></ul><ul><ul><li> </li></ul></ul>
  4. 4. COMPONENTS <ul><li>Branding </li></ul><ul><li>STP </li></ul><ul><li>Advertising and other promotions </li></ul><ul><li>PR </li></ul><ul><li> </li></ul>
  5. 5. BRANDING <ul><li>Giving recognition to your Product or service </li></ul><ul><li>Delivering a message regarding what your offering is all about </li></ul><ul><li>Ensuring customer loyalty by projecting the right image </li></ul><ul><li> </li></ul>
  6. 6. STP <ul><li>Segmentation. Targeting. Positioning. </li></ul><ul><ul><li> </li></ul></ul>
  7. 7. SEGMENTATION <ul><li>A market segment is basically a set of individuals unique in some way or the other. </li></ul><ul><ul><ul><li>Sharing one or more common characteristics. </li></ul></ul></ul><ul><ul><ul><li>Having similar needs. </li></ul></ul></ul><ul><ul><ul><li>Responding to market conditions in the same manner. </li></ul></ul></ul><ul><ul><ul><li>Have similar behavioral patterns. </li></ul></ul></ul><ul><ul><ul><li>May or may not be belonging to </li></ul></ul></ul><ul><ul><ul><li>the same community, group or </li></ul></ul></ul><ul><ul><ul><li>niche. </li></ul></ul></ul><ul><ul><li> </li></ul></ul>
  8. 8. TARGETING <ul><li>Selecting the target audience for whom your product or service is meant to be, most likely based on </li></ul><ul><ul><ul><li>Age group </li></ul></ul></ul><ul><ul><ul><li>Likes and dislikes </li></ul></ul></ul><ul><ul><ul><li>Gender </li></ul></ul></ul><ul><ul><ul><li>Socio-economic factors </li></ul></ul></ul><ul><ul><ul><li>Geographic location </li></ul></ul></ul><ul><ul><li> </li></ul></ul>
  9. 9. POSITIONING <ul><li>Positioning refers to the image your target audience has regarding your product or service as compared to your competitors. </li></ul><ul><li>It is all the more essential in today's setup, where literally no sector is devoid of an oligopolistic setup. </li></ul><ul><li>Primary, and in most cases, the ONLY objective : To highlight your product's USP in the most striking manner. </li></ul><ul><ul><li> </li></ul></ul>
  10. 10. ADVERTISING <ul><li>Starts the process of brand communication. </li></ul><ul><li>Lets the audience know about your brand. </li></ul><ul><li>Allows you to create an instant bond with the end user. </li></ul><ul><li> </li></ul>
  11. 11. SALES PROMOTION & PERSONAL SELLING <ul><li>Get one on one with the customer. </li></ul><ul><ul><li>$File/cartoon1.jpg </li></ul></ul>
  12. 12. PUBLIC RELATIONS <ul><li>A means to state the facts about your offering and bringing the audience to a personal level. </li></ul><ul><li>Organize events and other promotional gimmicks such as contests, schemes & offers, open houses etc. to attract customers. </li></ul><ul><li>Instant feedback for your product or service. </li></ul><ul><li> </li></ul>
  13. 13. TO SUM IT UP ! <ul><li> </li></ul>
  14. 14. Contact us -