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Masterclass: Aimee Engelmann's (Beepo & Outsource Heroes) presentation at Mumbrella360

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Aimee Engelmann, CEO & Founder of Beepo and Outsource Heroes presented a masterclass on How to Outsource and Offshore Without Sacrificing Quality at Mumbrella360.

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Masterclass: Aimee Engelmann's (Beepo & Outsource Heroes) presentation at Mumbrella360

  1. 1. How  to  Outsource   and  Offshore  without   Sacrificing  Quality Aimee  Engelmann,  AFAMI,  CPM For  a  copy  of  slide  pack  email  aimee@beepo.com.au
  2. 2. Customer  service Free  up  Australian   staff  for  higher-­‐value   work Grow  quicker  and  leaner Create  more  capacity Why  Outsource  Offshore? cost  is a  factor but  not  the   only  factor Invest  back  into   your  business Staff  happiness and  retention
  3. 3. Cheap  +  Cheerful CrowdsourcingYour  own  offshore   company Business  Process   Outsourcing  (BPO)  / Staff  Leasing Managed  Services  /  Hourly Offshore Models
  4. 4. Cheap  and  Cheerful fiverr Browse  services  you  can  buy for  as  little  as  $5 Access  the  global  talent  pool Animations Simple  design Whiteboard  videos Fancy  Hands
  5. 5. Access  Freelancers  from  all  over  the   world  for  as  little  as  $3   The  software  helps  you  find  a   matched  Freelancer Freelancers  pitch Great  for  simple,  repeatable  work Work  from  home  model Not  suitable  for  sensitive  projects  or   unique  IP upwork Cheap  and  Cheerful
  6. 6. Crowdsourcing
  7. 7. Position Hourly  Rate  $AU Junior  Developer Mid  Developer Senior  Developer Tech  Lead  /  Consultant QA  Tester Project  Manager  /  PO Web  Graphic  Designer $13 $20 $31 $35 $17 $20 $17 Managed  services/  hourly Technical  Assistant Customer  Service SEO  /  SEM Data  Analyst  /  Research Technical  Support Telemarketer Accountant $13 $11 $21 $13 $13 $13 $17 Position Hourly  Rate  $AU
  8. 8. Hire  specifically  for  your  needs Management  provided  for  you Less  staff  turnover,  reliable,  and  highly  scalable Staff  Leasing  – full  time  staff High  speed  internet  connectivity Work  from  office  mode,  secure,  protect  your  IP Skills  test  staff
  9. 9. Professional  Modern  Offices
  10. 10. Cheap  +  Cheerful CrowdsourcingYour  own  offshore   company Business  Process   Outsourcing  (BPO)  / Staff  Leasing Managed  Services  /  Hourly Offshore Models
  11. 11. 1. Voice  Talent  (English  Speaking) 2. Cultural  Proximity 3. Tertiary  Qualified  Workforce   Popular  Offshoring  Locations
  12. 12. Case  Studies
  13. 13. Marketing  Agency  Case  Study $ Revenues %Margin Revenue  &  Margin  History  2008  -­‐ 2014 20% 15% 10% 5% 0% -­‐ 22%  drop  in  revenue -­‐ 2013  tapped  into  talent   overseas -­‐ Staff  continued   employment  in  Australia -­‐ Now  a  sustainable   future-­‐proofed   business   with  long  term  potential -­‐ Margins  increased  from   12%  to  17%
  14. 14. The  Modern  Marketing  Department GROUP  MARKETING  MANAGER Zoe MARKETING   COORDINATOR Geri MARKETING   ASSISTANT Shane MARKETING   COORDINATOR   Mary CONTENT  CREATOR  /   COPYWRITER Freelance GRAPHIC  DESIGNER PHILIPPINES Evanika SOCIAL  MEDIA   COORDINATOR PHILIPPINES Patrick GRAPHIC  DESIGNER   PHILIPPINES Sandy
  15. 15. Implementation   Success
  16. 16. 5  COMMON  PATHS  TO  OUTSOURCING  FAILURE SUPERHERO IT’S  TRUE  BECAUSE  IT’S   ON  THE  RESUME YES=?
  17. 17. NO  FEEDBACK TIME  POOR ENTREPENEUR 5  COMMON  PATHS  TO  OUTSOURCING  FAILURE
  18. 18. Screen Sharing Screen Recording Cloud  Sharing/ Shared  Documents Training  and  Development
  19. 19. How  to  introduce  outsourcing  to  your  current  staff High Complexity Low Low  Value High  Value Low  Benefit Quick  Wins Low HighFrequency ü
  20. 20. How  to  introduce  outsourcing  to  your  current  staff ü Facilitate  a  discussion  around  tasks  not  roles ü Look  to  establish  the  tasks  that  are  repetitive  and  holding  staff  back from  adding  more  value ü Create  a  task  plan  and  discuss  the  skill  sets  required ü Identify  the  new  tasks  that  are  high  value  that  your  Australian  staff  will  take  on ü Choose  a  department  or  function  of  the  business  for  a  proof  of  concept  trial ü From  the  trial  share  successes  and  learning  with  the  rest  of  the  business,  then  extend  trial  to  other   departments ü Build  relationships  with  outsourced  staff  just  as  you  would  with  office  based  staff,  build  a  team  culture
  21. 21. Aimee Engelmann aimee@beepo.com.au

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