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Facebook: A Marketing Platform for Your Brand By Rodney Rumford CEO:  Gravitational Media Publisher:  FaceReviews.com
Frictionless WOMA Squared Facilitates Customer Acquisition Quickly Low Cost of Clients Acquisition Allows Demographic Targ...
16000 on Platform No software to download: Merely flip a switch & you are plugged into the social graph Opportunity to eng...
 
Profile
App About <ul><li>Reviews </li></ul><ul><li>Ratings </li></ul><ul><li>Friends </li></ul><ul><li>Walls </li></ul><ul><li>Fa...
Apps Example <ul><li>Connections </li></ul><ul><li>Friends </li></ul><ul><li>Challenges </li></ul><ul><li>Status </li></ul...
Facebook Marketing Options <ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Paid Groups </li></ul><ul><li>T...
Pages:  Jeep <ul><li>18,884 Fans </li></ul><ul><li>523 Disc. </li></ul><ul><li>3240 Photos </li></ul><ul><li>Products </li...
Sponsored Groups <ul><li>Victoria’s Secret & Jeep </li></ul>
News Feed & Banner <ul><li>Blockbuster Ad </li></ul><ul><li>Minimum 100k </li></ul><ul><li>Banner  </li></ul>
Facebook Ads
<ul><li>Metrics: Determine What Matters </li></ul><ul><li>Business Objectives </li></ul><ul><li>Installs </li></ul><ul><li...
<ul><li>Simple </li></ul><ul><li>Facilitation of Connections </li></ul><ul><li>Forced Behavioral Paths </li></ul><ul><li>P...
<ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><ul><li>Notifications </li></ul...
<ul><li>Lead Generation </li></ul><ul><li>Brand Extension, Exposure & Loyalty </li></ul><ul><li>Commerce </li></ul><ul><li...
<ul><li>Start At The End: Strategic Planning </li></ul><ul><li>Defined Business Opportunities & Objectives </li></ul><ul><...
Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174   Gravitational Media FaceReviews.com
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Facebook Marketing Platform for Brands: by Gravitational Media1

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Facebook As a Marketing Platform. Presentation on how brands can engage on Facebook. Feb.08

http://www.facereviews.com
http://www.gravitationalmedia.com

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Facebook Marketing Platform for Brands: by Gravitational Media1

  1. 1. Facebook: A Marketing Platform for Your Brand By Rodney Rumford CEO: Gravitational Media Publisher: FaceReviews.com
  2. 2. Frictionless WOMA Squared Facilitates Customer Acquisition Quickly Low Cost of Clients Acquisition Allows Demographic Targeted Marketing
  3. 3. 16000 on Platform No software to download: Merely flip a switch & you are plugged into the social graph Opportunity to engage with your audience and extend your brand
  4. 5. Profile
  5. 6. App About <ul><li>Reviews </li></ul><ul><li>Ratings </li></ul><ul><li>Friends </li></ul><ul><li>Walls </li></ul><ul><li>Fans </li></ul><ul><li>Profile Widget </li></ul>
  6. 7. Apps Example <ul><li>Connections </li></ul><ul><li>Friends </li></ul><ul><li>Challenges </li></ul><ul><li>Status </li></ul><ul><li>Rankings </li></ul><ul><li>Rewards </li></ul>
  7. 8. Facebook Marketing Options <ul><li>Applications </li></ul><ul><li>Groups </li></ul><ul><li>Paid Groups </li></ul><ul><li>Targeted Ads </li></ul><ul><li>News Feed Ad Buys </li></ul><ul><li>Pages </li></ul><ul><li>Beacon </li></ul><ul><li>Guerilla </li></ul><ul><li>Do it with a Cohesive Strategy </li></ul>
  8. 9. Pages: Jeep <ul><li>18,884 Fans </li></ul><ul><li>523 Disc. </li></ul><ul><li>3240 Photos </li></ul><ul><li>Products </li></ul><ul><li>4802 Wall </li></ul><ul><li>Video </li></ul><ul><li>Shwag </li></ul>
  9. 10. Sponsored Groups <ul><li>Victoria’s Secret & Jeep </li></ul>
  10. 11. News Feed & Banner <ul><li>Blockbuster Ad </li></ul><ul><li>Minimum 100k </li></ul><ul><li>Banner </li></ul>
  11. 12. Facebook Ads
  12. 13. <ul><li>Metrics: Determine What Matters </li></ul><ul><li>Business Objectives </li></ul><ul><li>Installs </li></ul><ul><li>Engagement: Viral Multiplier </li></ul><ul><li>Frequency of Return </li></ul><ul><li>Page Views </li></ul><ul><li>Sustainable </li></ul><ul><li>% of New Users via Viral Carriers </li></ul>
  13. 14. <ul><li>Simple </li></ul><ul><li>Facilitation of Connections </li></ul><ul><li>Forced Behavioral Paths </li></ul><ul><li>Point System/Levels </li></ul><ul><li>Micro Entertainment Bursts </li></ul><ul><li>Actions Pull Other Users Back Into App </li></ul><ul><li>Relevant to Audience </li></ul><ul><li>Delivers Value (different for every user) </li></ul><ul><li>Passes the Tipping Point and Gains Velocity </li></ul><ul><li>New Way To Communicate/Interact w/Brand </li></ul><ul><li>Fresh Content </li></ul>
  14. 15. <ul><li>Mini-Feed </li></ul><ul><li>News-Feed </li></ul><ul><li>Requests/Invites </li></ul><ul><li>Notifications </li></ul><ul><li>email </li></ul><ul><li>Shared Items </li></ul><ul><li>Profile Page App Discovery </li></ul><ul><li>Behavioral Based Interaction </li></ul>
  15. 16. <ul><li>Lead Generation </li></ul><ul><li>Brand Extension, Exposure & Loyalty </li></ul><ul><li>Commerce </li></ul><ul><li>Customer Engagement & Evangelism </li></ul><ul><li>Traffic </li></ul><ul><li>Fan Pages </li></ul><ul><li>Frictionless WOMA </li></ul><ul><li>Groups </li></ul><ul><li>Applications </li></ul><ul><li>Advertising: Targeted </li></ul><ul><li>Sponsored Groups: Min 100k Ad Spend </li></ul>
  16. 17. <ul><li>Start At The End: Strategic Planning </li></ul><ul><li>Defined Business Opportunities & Objectives </li></ul><ul><li>Simplified and Engaging Application 10K foot </li></ul><ul><li>Application Strategy 1K Foot </li></ul><ul><li>Application Design and UI </li></ul><ul><li>Behavioral Pathways </li></ul><ul><li>Nurturing of Users </li></ul><ul><li>Embrace Marketing Vehicles: Measure ROI </li></ul><ul><li>Continual Improvement & Measurement </li></ul><ul><li>Flexibility, Experimentation & Evolution </li></ul>
  17. 18. Feel Free to Friend Me on Facebook http://www.facebook.com/profile.php?id=540680174 Gravitational Media FaceReviews.com

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