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  1. 1. Semantics plural of se·man·tics (Noun) Noun: The branch of linguistics and logic concerned with meaning.The meaning of a word, phrase, sentence, or text: "such quibbling over semantics may seem petty stuff". Synonyms: semasiology
  2. 2. just one name: Mercury The Problem: Ambiguity
  3. 3. State of the Art Information Retrieval
  4. 4. a Public Secret of Answering Engines Nerd: can a can cancan? Search Engines: jibber jabber Evi: No.
  5. 5. is this Artificial Intelligence“A Semantic Web is not Artificial Intelligence The concept of machine-understandable documents does not imply some magical artificial intelligencewhich allows machines to comprehend human mumblings. It only indicates a machines ability to solve a well-defined problem by performing well-definedoperations on existing well-defined data. Instead of asking machines to understand peoples language, it involves askingpeople to make the extra effort. ”
  6. 6. an era of Linked Data
  7. 7. powered by standards like RDFa<html prefix="dc:" lang="en"> <head> <title>Johns Home Page</title> <base href="" /> <meta property="dc:creator" content="Jonathan Doe" /> <link rel="foaf:primaryTopic" href="" /> </head> <body about=""> <h1>Johns Home Page</h1> <p>My name is <span property="foaf:nick">John D</span> and I like <a href="" rel="foaf:interest" lang="de“> Einstürzende Neubauten</a>. </p> <p> My <span rel="foaf:interest" resource="urn:ISBN:0752820907">favorite book is the inspiring <span about="urn:ISBN:0752820907"><cite property="dc:title">Weaving the Web</cite> by <span property="dc:creator">Tim Berners-Lee</span> </span> </span> </p> </body></html> source Wikipedia
  8. 8. problem with the web: Unstructured DataSemantic Disambiguation vsEntity ExtractionSentiment Analysis source OpenCalais & Sentiment140
  9. 9. budding thoughts.. OpenGraphProtocol / RDFa / OWL based  Data exchange service contracts if data source providers are standards compliant, the heavy work of data curation can be cut down drastically ensuring quality assurance and cost saving!  Web page rendering future (HTML5) browsers can activate special features atop DOM elements to make the site experience richer beyond imagination Social Media Analysis  Market Research with new products tailored around unstructured data analysis can help client firms predict/forecast/target relevant segments and tailor marketing optimally.
  10. 10. biggest challenge: I18NThe seed that we planted in this mans mind may change everything. -Cobb, Inception