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What do Normal People do Online - The Next Web 2010 - Ruigrok | NetPanel

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Just like previous years, Ruigrok | NetPanel did a research amongst the Dutch general public to find out what they do and don't do online. The results of this study were presented by Marja Ruigrok on The Next Web Conference, on wednesday 28 April 2010.

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What do Normal People do Online - The Next Web 2010 - Ruigrok | NetPanel

  1. 1. 1 What do ‘’normal’’ people (= you) do online? Marja Ruigrok Ruigrok | NetPanel - <maand jaar>
  2. 2. THE NEXT WEB 2010 Dutch general public, age 18 and up 1.060 participants
  3. 3. 3 Average time* online 16hr/wk • Male > Female • Under 35 > 35-54 > 55+ Ruigrok | NetPanel - <maand jaar>
  4. 4. 4 Activities primarily functional Information 100% Product orientation 96% Online banking 93% News 93% Buy products 92% Ruigrok | NetPanel - <maand jaar>
  5. 5. 5 Video content is king Watch video 81% Read blogs/fora 70% Gaming 65% Listen music/podcast 59% Sell products 56% Download music/movie 53% Watch TV/movie 52% Ruigrok | NetPanel - <maand jaar>
  6. 6. 6 88% create content Photo upload 70% Product review 58% Comment on blog/forum 49% Website or blog 27% Video upload 21% Ruigrok | NetPanel - <maand jaar>
  7. 7. 7 User types Ruigrok | NetPanel - <maand jaar>
  8. 8. 8 JUST SURFING AROUND 36% Information Online banking News Product orientation Internet is INFORMATION Ruigrok | NetPanel - <maand jaar>
  9. 9. 9 FUNCTION FIRST 41% Use internet more Information Online banking News! Product orientation! Buying, selling Ruigrok | NetPanel - <maand jaar> Internet is a TOOL
  10. 10. 10 INTO FUN & GAMES 22% All of the above and Fun! Video Blogs and fora Music, video and tv Games! Blogging! Ruigrok | NetPanel - <maand jaar> Internet is FUN!
  11. 11. 11 CHARACTERISTICS Function first 16 hr / wk online Age 45 Age is important More often higher predictor educated Just surfing around More often female Age 55 (+) Lower educated Not mobile Into fun & games connected Age 34 10 hr / wk online Mobile connected Socializers Ruigrok | NetPanel - <maand jaar> 26 hr /wk online
  12. 12. 12 Social networking still rising 2007 40% 2010 72% • One in two less than 2 hr a wk • One in three 2-7 hr a wk • One in four > 7 (socializer) Ruigrok | NetPanel - <maand jaar>
  13. 13. 13 Networks in Holland Number 1 female > male lower educated every age young (under 35) no specific gender or education more often male higher education 25 – 54 mobile connected Ruigrok | NetPanel - <maand jaar>
  14. 14. 14 Twitter still going strong 2009 3% 2010 9% under 35 male higher educated mobile connected Ruigrok | NetPanel - <maand jaar>
  15. 15. 15 Mobile internet use rises Number of people with mobile access is the same But more people use it I have it I use it 2010 41% 65% 2009 40% 40% One in ten consumers is daily connected Ruigrok | NetPanel - <maand jaar>
  16. 16. 16 What to do on your mobile? General information, news, personal e-mail, weather [ one in three ] Location/travel/route, online networking] [ one in four ] Video, business mail, traffic info, radio, mobile banking and twitter [ one in ten ] Ruigrok | NetPanel - <maand jaar>
  17. 17. 17 Location based Of all consumers with mobile access 5% share location based information with their network 2% is on foursquare Ruigrok | NetPanel - <maand jaar>
  18. 18. 18 Type is predictor Fun & Games 11% share location based information Ruigrok | NetPanel - <maand jaar>
  19. 19. 19 Location Based Of all consumers with mobile access (not using lbs) 8% is positive towards sharing location based information with their network or with shops or business Ruigrok | NetPanel - <maand jaar>
  20. 20. 20 Final thoughts Creating is for everyone Functional > Fun Facebook & twitter rising Mobile gaining fans Location based reluctance Generation gap at 35 Ruigrok | NetPanel - <maand jaar>
  21. 21. 21 www.ruigroknetpanel.nl marja@ruigrok.nl Ruigrok | NetPanel - <maand jaar>

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