Shouting Loudly in English - a Japanese Alternative

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Pernille Rudlin presentation at International Digital Forum April 2012 on Fujitsu's global social media campaign using Facebook, LinkedIn, Twitter

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Shouting Loudly in English - a Japanese Alternative

  1. 1. Shouting loudly in EnglishThe Japanese alternativePernille Rudlin, Director, External RelationsFujitsu Global Business GroupApril 30 2012 0 Copyright 2012 FUJITSU
  2. 2. One of the world’s biggestThe Japanese global ICT company –The worlds third-largest IT servicesprovider and No.1 in Japan.*Committed to deliverlocal service globally.A rich history – over 75 yearsof shaping tomorrow with you.*2010 IT Services Vendor Revenue. Source: Gartner, “Market Share IT Services, 2010” 31March 2011 GJ12065 1 Copyright 2012 FUJITSU
  3. 3. Not an American IT company 2
  4. 4. B2B IT industry social media environment 3
  5. 5. Employees & B2B social media Amplify Translate Filter 4
  6. 6. Corporate HQ function Enablement Governance Origination 5
  7. 7. Origination – powerful unified messages Copyright 2012 FUJITSU 6
  8. 8. Translation 7 Copyright 2011 FUJITSU
  9. 9. The Japanese alternative ソーシャルメディア vs SNS 8
  10. 10. 9

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