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Warby Parker


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A collaboration between four close friends, Warby Parker was conceived as an alternative to the overpriced and bland eyewear available today. Prescription eyewear simply should not cost $300+. The industry is controlled by a few large companies that have kept prices artificially high, reaping huge profits from consumers who have no other options. By circumventing traditional channels and engaging with customers directly through our website, Warby Parker is able to provide higher-quality, better-looking prescription eyewear at a fraction of the price.

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Warby Parker

  1. 1. AmitRuchiUniversal Business School
  2. 2. NeilBlumenthal AndrewHuntJeffreyRaiderDavidGilboa
  3. 3. WarbyParker
  4. 4. CustomerSegmentBusinessmenHighDesignatedOfficersCream ofthe SocietyForeignTouristsRelationshipPersonalAssistancePartner duringhappy and sadtimesChannelsWebsitePhysicalRestaurantDigital MediaRevenue StreamsUsage FeeMembership FeeBrand AdsCost StructureLogisticSalariesWeb MaintenanceInsuranceAdvertisementValueNewnessCustomizationQualityKey ActivitiesQuality foodand serviceMaintaininggood relationsKeyResourcesSkilled salesforceL&B (Asset)FinanceKeyPartnersCaterersEventPlannersOfficeAssistants
  5. 5. YoungstersPeople with weak eye sightComputers and otherdevice usersHospitalsHealth care centersOnline shopaholics
  6. 6. Price, Quality, ServiceGood and sensitivecompanyCorporate socialResponsibilityCustomer SupportGift CardsHome and Virtual tryon’s….
  7. 7. Time and Money ValueEmpowermentProblem solversFashionSociety Orientation(Buy a pair,Give a pair)
  8. 8. Courier Services AgentsSales AgentsOnline portalRetailers
  9. 9. Cost Structure
  10. 10. Suppliers, Makers and FittersEmployeesWeb DevelopersLoan InstallmentRentOffice Maintenance cost
  11. 11. Procuring RawMaterialMaintainingRelationshipMaking onlinebuying hasslefreeProviding lowprice andquality glassesand monocles
  12. 12. SuppliersFactoryRetailersBank
  13. 13. LicenseServer/I.T infra/WebSpaceNew York officeEmployeesa) Designersb) Sales Agentsc) Courier and Mail agentd) Others