ABOUT ADIDAS…<br /><ul><li> In 1920, its founder Adi Dassler made his first shoes using the few materials </li></ul> available after first world war.<br /><ul><li> In 1949, he got it registered and from then on its headquarters are in Germany.
Their product range extends from footwear and apparels to </li></ul> accessories for all kinds of different sports.<br /><ul><li> Adidas India marketing Pvt Ltd. is joint venture with adidas & </li></ul> Magnum International Trading Company.<br /><ul><li> 92% stake is with adidas and rest with Magnum International Trading Company.
It has more than 500 stores in India.</li></li></ul><li>
OBJECTIVES OF THE STUDY<br /><ul><li>To understand the working of credit control.
To determine & analyze the net sales made by the company during the last four months.
To determine how many new customers were made by the</li></ul> customers.<br /><ul><li> To determine & analyze how much collections have been made from the customers in </li></ul> last 4 months.<br /><ul><li>To analyze customer ageing of last four months.
To determine & analyze manual journal voucher’s issued by the </li></ul> company.<br />
<br />CUSTOMER AGEING (OUTSTANDING) DURING THE MONTH<br />
FINDINGS<br /><ul><li> It has been found that the amount that is not due is decreasing whereas the amount that is due in 60 days is increasing.
The collections have increased in the last four months.
adidas India Marketing Pvt ltd has made more than 200 new customers in the last four months.
The company’s net sales have been decreasing. In March, the net sales were worth 414.08 mio and it decreased to 222.79 mio in june.
The company’s bad-debts in the month of May increased to 111.52 mio, and then in month of June it decreased to 97.14 mio.
In the month of March, the company issued manual journal vouchers worth 116.62 mio & then in june it decreased to 79.30 mio.</li></li></ul><li>SUGGESTIONS<br /><ul><li>To maintain liquidity in the company, it is suggested that the amount outstanding to the customers should be kept minimum.
To achieve the targets set by the top management & at the same time to increase market share, the company should open more stores.
To maintain liquidity and for effective functioning, the company should receive payments on time.
To increase the profitability, it is suggested to increase the net sales of the company.
It is also suggested to decrease the bad-debts of the company.</li>