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Teens and marketing

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  1. 1. Felicidad! The juice of happiness By:Erica Simmons
  2. 2. Sales Pitch <ul><li>Are you suffering crash sessions, over working and fatigue and nothing you seems to do works? Drink Felicidad! a natural and delicious way to feel energized with a dose of endorphins to give you a happy sensation. Now you will be able to stay focused and stay happy! </li></ul>
  3. 3. Targeted Community <ul><li>The community that I am from is a predominately white middle class society. The children in my school are very hard workers. They stay up all night to finish projects, essays ect., due to procrastination. This new project is designed as a light antihistamine and endorphin rejuvenator to give you an extra “boost” for 2 hours per serving without that crash that you receive from drinking caffeine based products. </li></ul>
  4. 4. Targeted Consumer <ul><li>This product has a fun and cool shape that generally teenagers and young adults that attend college will be more fascinated by the product then adults. These age groups are more focused on appearance and will easily be fooled (placebo affect) to believe that the color and design of the can will make the product work better and stronger than it does. This product does not contain medications there for all of the energy is natural and the happy sensation will easily follow. </li></ul>
  5. 5. The Product
  6. 6. Before Felicidad!
  7. 7. Happy Costumers
  8. 8. Keep Smiling with Felicidad! Its like happiness in a bottle