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Ribena Social Strategy with Voice & More

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This is a hypothetical strategy for a juice product relaunch based on Ribena using social media and an Amazon Echo experience for marketing. Done in early 2018. The idea is to showcase how I can craft a digital social strategy for your brand and blend in current and next gen technologies into meaningful brand ideas..

Learn more at http://rubikazariah.com/2018/03/09/giving-alexa-a-new-voice-your-voice/

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Ribena Social Strategy with Voice & More

  1. 1. • • • Copyright Rubik Azariah 2018
  2. 2. Price Placement PackagingBrand Loyalty WHAT WE NEED TO DEAL WITH THE JUICY CATEGORY CHALLENGE Copyright Rubik Azariah 2018
  3. 3. Bottled Water 6.8% Carbonates , 26.4% Concentrates , 2.0% Juice , 31.5% RTD Coffee , 2.4% RTD Tea , 19.4% Sports and Energy Drinks , 10.8% Asian Speciality Drinks , 0.6% SINGAPORE SOFT DRINKS MARKET COMPOSITION 2011 Bottled Water , 7.4% Carbonates , 23.9% Concentrates , 2.1% Juice , 33.4% RTD Coffee , 2.3% RTD Tea , 19.3% Sports and Energy Drinks , 11.1% Asian Speciality Drinks , 0.6% SINGAPORE SOFT DRINKS MARKET COMPOSITION 2016 SOFT DRINKS MARKET COMPOSITION Source: Euromonitor International 2017 (Juice in Singapore) Copyright Rubik Azariah 2018
  4. 4. What is Ribena associated with ? FREE PRIZE INSIDE A SPECIAL TREAT HEALTHY CHOICES BRAND PERCEPTION Copyright Rubik Azariah 2018
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  20. 20. REMIND STEP 02 REUNITE STEP 03 DEVOTED STEP 04 STEP 05 SENSATIONALISE STEP 01 CAMPAIGN STEPS Copyright Rubik Azariah 2018
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  28. 28. Image for representational and explanation only. Not to scale.
  29. 29. AR games Shop Party pics Find a pitcher Take home the RIBENA magic! • • • • • • • THE COMPANION APP Copyright Rubik Azariah 2018
  30. 30. ANNOUNCE STEP 02 RECORD STEP 03 ENGAGE STEP 04 STEP 05 SENSATIONALISE STEP 01 CAMPAIGN STEPS Copyright Rubik Azariah 2018
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  32. 32. REFFERENCES Cinemagraph movie poster

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