Our short film needed to have a poster and a double page spread which will help advertise our film to the intended target audience. They needed to be created so they are aimed at the right target audience which is young and older generation whilst still using the codes and conventions of how Greek films have created their posters. Because of our film is the sub-genre ‘Parody’ I have to research films that have based movies on ancient Greeks classic and created posters for them. This will give me an insight into understanding how they are created and how to portray the poster for example if I use an actor on the poster what their facial expression should be and what kind of font should be used for the title. During the filming and editing of the short film I done my research on films that re-enacted classic Greek myths on films like; ‘Meet the Spartans’ and ‘Gladiator’. So to help me create my poster I’ve done research into how these have been constructed to target their audience and help me construct my own poster.
The poster Iresearched for theancillary task is aparody movie called‘Meet the Spartans’
The tagline at the top is also important because it stands out to theThe tagline at the audience which the creators aretop of the poster is trying to make it a memorable taglinealso significant so the audience are familiar with thebecause they help movie and the use of the ‘White boldsell the movie to the colour font’ is also important becauseintended target every other colour on the poster isaudience and set dark and that’s the lightest whichthe direction for the stands out to the audience.selling product. The title of poster is in By the designer of the poster bold font and gold text making the title bold and in colour to make it stand gold font colour this out to the audience. automatically stands out to the users letting know this is the focus of poster to let them know what the movie is called.
At the top is the tagline the positioning is well positioned which iseffective as it stands out at the top of the poster which willimmediately catch the audiences eye. Also by adding in the taglinegives the audience an insight into what the movie is about.By them adding the tagline at the top helps them sell the product to theaudience because of how effective it is because they are giving a briefinsight into film by saying “The bigger the hit the harder they fall” thislets the audience know that the film will contain some sort of violence.Once I proceed to create my poster I will use the tagline idea to make theposter stand out to the audience that will attract them. I’ll make thetagline a reasonable size so it stands out on the page but also make sureit doesn’t overshadow anything else on the page. The title of movie ‘Meet The Spartans’ which is placed right underneath the image is also important and effective because on the whole poster the title is in a bold gold font which will stand out to the audience and let them know what the movie is called. The title on my poster will have similar features as being a classic Greek reincarnation I’ll make the title stand out on the poster so the target audience knows the title of the movie.
The main image of the poster is The poster has used the tagline anda wide shot which is used to image successfully because they areshow all the characters in the linked the tagline says, “The Biggermovie and portray all the cast The Hit The Harder They Fall” and thebody language on the poster. main shows two people falling into aThe image shows that the black hole which gives the audiencemovie is a parody of the movie an idea of what to expect in the movie.‘300’ two of the main characters This is a useful feature which I canat the front, Sean Maguire who use on my poster which will give theplays ‘Leonidas’ and Carmen audience an little insight into theElectra who plays ‘Queen short movie.Margo’ shows the bodylanguage of the poster asLeonidas facial expression ishim shouting and Queen Margoshe is standing seductivelywhich lets the audience knowthe movie is a parody due to thefact the real movie being moreserious. Also the effect ofhaving the full cast on thescreen allows the audience toknow that it’s a parody movieas ‘Ghost rider’ is on the posteralso. When choosing a mainimage for my poster I need to The colour coordination used isconsider the codes and effective as none of the colours clashconventions of parody movies with each other this is useful becauseas I have to keep it in line my it allows everything to stand out onphotograph shall portray the the poster which will attract thecast and movie to emphasise to audience. When creating my posterthe audience is a parody. I’ll choose colours which do not clash and will attract the audience for me to have a useful poster.
This is the second poster I researched for myancillary task, “Clash of The Titans” this isn’t aparody but relates to the Greek mythology.
The use of a medium long shot This poster of ‘Clash of theallows the audience to see the Titans’ is majorly different todepth of the poster. The use of a the previous poster Imedium shot of the main researched which was ‘Meetcharacter allows the audience to the Spartans’. This poster isconcentration of his facial more intense the colours usedexpressions and it links to the are more solid and darkersword. The designers have use the which would attract an olderinput of the sword to express the target audience. The use of thefacial expression because it shows sword shows the creators werethat this movie is serious and aiming the poster at a olderintense because of ‘Yelling’ audience who enjoy fightingexpression has on his face scenes in a movie.screaming to the sky with his fistin the air like he’s won the battlethis allows the audience to knowthere’s a war pending in themovie. The designers of the poster have used some useful techniques and features which could be useful for me when I’m creating my poster because it will allow me to draw in my intended target audience also the major tagline which will be at the top I’ll be able to make it stand out to the audience to attract them and the colour scheme needs to be able to match emphasis of the poster.
The bottom tagline is a usefulmarketing feature because thisdraws in the target audiencebecause the word ‘Clash’ letsthe audience know what theyshould expect a clash during themovie.This is a useful feature that I canuse because this allows me to putacross a little message to theaudience that gives them an insightinto the short movie. The title on the poster is a also useful feature because of how it is set across the page. The bold font is useful because it stands out to the audience with the useful light colour as the background is dark. The title being in the centre allows the audience to establish that is the movie title this is useful because this will allow me to make my title stand out so it doesn’t get mix up with any other text on the poster which can be mistaken for the title.
Both the posters I chose for research used important features to come within reach of the target audience through images used and the font style and colour used. The use of the main images on the both posters allowed the audience to know who was in the movie and who the main characters of the movies were. Also the useful tagline which were memorable and useful towards the audience which gave them a small insight into the movie and what to expect. All the features used in the two posters I will need to take into consideration and use some of these features as it will allow me to get attract my target audience easier and keep in line with some of the codes and conventions but challenge it at the same time.