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E-commerce | Tesina Esame di Maturità Completa

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Ehi, sei uno studente disperato? Hai bisogno di ulteriore aiuto? Puoi contattarmi a info@rubenvezzoli.it oppure cercami su Facebook, il mio nome è Ruben Vezzoli.

La presentazione tesina è stata utilizzata durante la mia prova orale dell'Esame di Maturità 2015 presso l'IISS "Andrea Fantoni" di Clusone (voto 28/30) ;)

Qui puoi trovare la versione testuale in PDF: https://www.rubenvezzoli.it/wp-content/uploads/2015/08/e-commerce-Ruben-Vezzoli.pdf

Published in: Economy & Finance
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E-commerce | Tesina Esame di Maturità Completa

  1. 1. e-commerce
  2. 2. Uber Perché l’e-commerce ?
  3. 3. Secondo il Ministero dell'Industria, del Commercio e dell’Artigianato: «l’e-commerce consiste nello svolgimento di attività commerciali e di transazioni per via elettronica e comprende attività diverse quali: la commercializzazione di beni e servizi per via elettronica, la distribuzione on-line di contenuti digitali, l'effettuazione per via elettronica di operazioni finanziarie e di borsa, gli appalti pubblici per via elettronica ed altre procedure di tipo transattivo della pubblica amministrazione » Definizione di e-commerce
  4. 4. La nascita dell’e-commerce
  5. 5. Peer to Peer
  6. 6. La crisi delle Dot-com
  7. 7. La crisi delle Dot-com
  8. 8. La Grande Depressione e la crisi delle Dot-com • innovazioni tecnologiche • economia in forte espansione • aumento degli investimenti in capitale di rischio (Venture Capitals) • Logica del “get big fast” • crollo del valore delle azioni • persone perdono i propri risparmi
  9. 9. La Grande Depressione e la crisi delle Dot-com
  10. 10. Un mercato che cambia
  11. 11. I vantaggi di un “negozio virtuale” per le aziende • un negozio virtuale costa meno di un negozio reale • sempre aperto-> aumento vendite -> riduzione cicli di produzione • automatizzazione del magazzino • internazionalizzazione delle aziende • possibilità di raccogliere informazioni riguardo a clienti, fornitori, concorrenti,…
  12. 12. Le tipologie di e-commerce (secondo la natura dei beni)
  13. 13. Le tipologie di e-commerce (secondo gli operatori economici coinvolti) B2C Amazon B2B Cisco C2B Priceline C2C E-bay B2A Tasse online C2A Tasse online
  14. 14. La publicité sur internet •la réduction des coûts, par rapport à la production d’annonces télévisées ou radio. La publicité sur internet représente une solution rapide et rentable pour pénétrer les marchés. •La promotion Internet est intemporelle. Les contenus d’un site reste valable pendant plusieurs années après sa mise en ligne. •Les résultats d’un campagne de publicité sur internet sont mesurables, en utilisant des outils qui fournissent des statistiques en temps réel. •La capacité de choisir qui doit voir la campagne de publicité, selon la cible de la société.
  15. 15. Provvedimenti a favore del commercio elettronico • Direttiva 2000/31/CE Ha introdotto i diritti dei consumatori, la disciplina dei contratti telematici e ha regolamentato il mercato elettronico comunitario. • “Decreto Bersani” del 1998 “Autorizza” il commercio elettronico in Italia. • Legge di Stabilità del 2015 Riduzione dell’IVA sugli e-book al 4%.
  16. 16. Il Reverse Charge: il caso Amazon
  17. 17. FINE

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