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Is the consistency of Google search results comparable in different countries in terms of the visitor's engagement of the top 10 results?
We queried Google Ad Planner for Time on Site of the top 10 organic results for long tail queries.
We found that the first results of Google in each market are very different in terms of composition of sites with very different visitor's engagement metrics.
This apparent lack of consistency of the first page of Google might help simulate the SEO potential of a given site in a new market, country or category.