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Content personalization to increase engagement & loyalty amongst online visitors

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In the profusion of websites it has become essential to differentiate itself from its competitors. The new challenge for websites and e-commerce is now on personalization and recommendations principles which allow to reconcile companies which want to promote both their brand and the services they provide in a more efficient way, with web users who are becoming more and more demanding about the quality of contents.

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Content personalization to increase engagement & loyalty amongst online visitors

  1. 1. Content personalization to increase engagement & loyalty amongst online visitors
  2. 2. In the profusion of websites it has become essential to differentiate itself from its competitors. If, nowadays, many solutions allow to attract new visitors to the site (targeting, SEO, email, ...), how many of them are able to answer the real challenge which consist in retaining them, making them loyal to the site? Websites are proposing more and more interactions with internet users, creating member account to provide access to private content, regular updates of content, ... The generalization of these services is a vector to attract new visitors, however it it not a differentiator, it does not allow to create any singular difference vs competitors. MODIFIEZ LE STYLE DU TITRE Differentiation. 80/8 80% brands think differentiated. 8% clients believe they are.* *Forbes
  3. 3. Internet users expect websites that offer quality content that meet their needs and interests. MODIFIEZ LE STYLE DU TITRE
  4. 4. In order to meet their needs, webmasters and marketers are looking for new ways to deliver an unique user experience to their visitors. This new way will consist in Transforming the User Experience through more relevant and personalized content. MODIFIEZ LE STYLE DU TITRE
  5. 5. Personnalized experience benefits More loyalty More engagement More satisfaction • The right content for the right person • Best user experience • More interaction and higher engagement • Increase site “stickiness” – retain new visitors MODIFIEZ LE STYLE DU TITRE
  6. 6. 2 ways for the personalization of contents Segment Marketers are familiar with the concept of segmentation of defining different profiles of users sharing similar characteristics and needs. Individual MODIFIEZ LE STYLE DU TITRE Individual level allows to propose a one-to-one experience and can be obtained with behavioral targeting
  7. 7. SEGMENTED COMMUNICATION • Requires the creation of an advanced customer segmentation • A difficult collect of information • A complex analysis process • A long implementation time INDIVIDUALIZED COMMUNICATION • Requires a smart solution • With real time • Automatic behavioral targeting • For members and/or visitors
  8. 8. Current solutions for individualized communication Recommendation Retargeting Drawbacks of current existing solutions make them unsuitable for small and midsize business : ▪ External solutions to websites ▪ MODIFIEZ Volume LE pricing STYLE DU ▪ Recurrent costs TITRE ▪ Tuning complexity
  9. 9. and the personnalized communication Rubedo is the first open-source Content Management System to embed an individual visitor multi-channel targeting engine. Rubedo CMS include automatic and real time Behavioral Targeting to transform and improve user experience by delivering the right content to the right person at the right time; this will help increasing the satisfaction level by proposing more relevant content to visitors. MODIFIEZ LE STYLE DU TITRE
  10. 10. and the personnalized communication Rubedo include Magic Queries, an individual visitor targeting engine. MODIFIEZ LE STYLE DU TITRE
  11. 11. What are Rubedo's strengths and assets ? • A more qualitative experience, matching the users’ preferences : personalise your user’s experience and make it unique • Nothing to do : Target without any effort, personalization is automatic • No volume pricing, Rubedo is open-source • Real time with big data capacities • Multi-channel • Multisite solution • Multilingual capacities MODIFIEZ LE STYLE DU TITRE
  12. 12. Behavior driven content and commerce Transform digital experience www.rubedo-project.org @Rubedo_project #rubedo

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