jump! goes to Dismaland rubberneck report

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You’ve heard of Dismaland, Banksy’s ‘dismal’, theme-park inspired art-experience? 28k tickets sold out within 30 minutes every week for 5 weeks. As you’d expect, jump! fought for and got our hands on some of those ‘not-so-golden’ tickets.
So here’s our jump! Rubberneck Report on what drove the frenzy and the ‘anti-hero’ wake up call for innovation. Endjoy!

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jump! goes to Dismaland rubberneck report

  1. 1. © jump!® 2015 the innovationists dublin | london createawesome © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Dismaland was Banksy’s ‘Bemusement Park’, an alternative, theme park- inspired art show. It has just finished its five week run in Weston-Super-Mare, Somerset. Banksy billed it as Britain’s most disappointing new visitor attraction. jump! scrambled for tickets and duly visited. We were more than disappointed. Which is a good thing. This is one of our jump! rubberneck reports. It’s a peep inside Dismaland, a p.o.v. on what’s driving the frenzy and an intro to Anti-hero Innovation from jump! As they say in Dismaland, endjoy. Each week its 28,000 tickets sold out in 30 minutes. Thousands from Britain and Europe queued to get in on the day and demand - allegedly  - crashed their web site. That’s not to mention the media hype generated. So how come an art show is creating this frenzy?
  2. 2. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 2 2 2 Here’s what Banksy says about Dismaland (we’ve paraphrased a little): Dismaland is a theme park with a more appropriate message for the next generation; Sorry Kids. Sorry about the lack of meaningful jobs and global injustice. The fairytale is over, the world is sleepwalking towards climate catastrophe, maybe all that escapism will have to wait. So, are you looking for an alternative to the soulless sugar-coated banality of the average family day out? Or just somewhere a bit cheaper? This is an escape from mindless escapism. Enjoy the latest addition to our chronic leisure surplus; a theme park whose big theme is that theme parks should have bigger themes. Not bad for a fiver.
  3. 3. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 3 3 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Let’s jump in. To a most dismal welcome. 3
  4. 4. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 4 4 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome jump! “Two programmes please!” Dismaland “You can’t have two. You’re smiling.” jump! “Eh... Ok. Two programmes please.” Dismaland “There.” jump! “HEY, they’re my programmes you just threw on the ground!” 4
  5. 5. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 5 5 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Artist, Jenny Holzer has created a series of demotivational sound bites for Dismaland. They’re on balloons, on signs and broadcast on the tannoy in between the strains of 24/7 Hawaiian music. Private property is the source of all crime.Ambition is as dangerous as complacency. Protect me from what I want. Abuse Of Power Comes As No Surprise 5
  6. 6. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 6 6 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Brutal fun at the fair. Anyone for Merry-go-round Horse Lasagne, a ‘slo-mo’ caravan ride or hooking rubber ducks while exchanging surly remarks with the staff? Pic: thewston mercury Pic: asos Pic: asos 6
  7. 7. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 7 7 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Art vs. War Paco Pomet Deitrich Wegner Darren Cullen 7
  8. 8. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 8 8 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Jump aboard the world's first bus-mounted museum surveying the role of design for social control. Admire the craftsmanship of CCTV, anti-homeless spikes and body-worn work place surveillance devices like the Motorola WT-4000 Then pop over to Pocket Money Loans. Get out of debt with a loan or win a toy after only three late payment charges. Gavin Grindon Darren Cullen 8
  9. 9. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 9 9 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome jump! / Banksy collaboration (ahem) Participating in our very own paparazzi princess chase. 9
  10. 10. © jump!® 2015 createawesome © jump!® 2015 createawesome Ad Breaks Don’t like the ads on your commute? With these handy spanners you can replace them with your own ads. Dismaland artist, Darren Cullen, plus, it’s believed other Dismalanders, replaced posters on the morning of a major international arms conference in London called DSEI. Here’s what he said about it to VICE.com. The arms dealers who are currently slithering through London would much prefer their horrible conference to pass by without any real scrutiny. By doing something like this, we're able to draw commuters’ attention to the fact that some of the world's worst dictatorships have come to London to pick out their preferred instruments of torture and murder. 10
  11. 11. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 11 11 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Let’s unfuck like it’s 2012! Each year we pick a word we think will be a rising theme in the next 12 months. We spotted this message on the side wall of the Dismaland Castle. Three years later, we think UNFUCK retains its currency with a new direction, from helping people through a financial recession to a helping them through an ethical one. In 2012 our word was UNFUCK. Maybe you received our New Year’s card? 11
  12. 12. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 12 12 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome So, back to our original Rubberneck question. Why this frenzy for an art show? Sure, people want to be part of the hype. There’s a fascination too around the ‘ambush’ nature of Banksy’s art stunts. But having experienced the show, we believe there’s more to this than a superficial desire to get in on a stunt. This isn’t your average queue for an art exhibition. It took about six hours for those lucky enough to get in. 12
  13. 13. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 13 13 © jump!® 2015 the innovationists dublin | london | weston-super-mare Here’s a jump! point of view. In the face of ‘big government’ and ‘big consumer’, early mover people want to hack their way to something better... So the way forward is voting with your feet and ballot paper, marching, ‘dis- liking’ and in Weston-Super-Mare for five weeks, entry level anarchy, disobedient thinking and ethical subversion. ... something fairer, more intimate, more real, more sustainable and, why not (?) more beautiful. Early movers are looking for anti-heroes who will spark a new wave of ethical subversion. We, society and the planet, are on a path we didn’t ask for. 13 createmediocre
  14. 14. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 14 14 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Banksy says: Dismaland encourages us to consider, not just consume. The wake up call for us, as brand owners and brand builders, is to embrace what we at jump! call Anti-Hero Innovation. We say: Early movers are looking for anti-heroes who will spark a new wave of ethical subversion. 14
  15. 15. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 15 15 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome 15 Anti-Hero Innovation is innovation that challenges ingrained convention and habit, aiming for a sweet spot of better society, better planet and, better brand results. If you’re engaged in Anti-Hero Innovation, you’re creating new products, services and initiatives that go against the grain of our consumerist convention. If you’re doing that, you’re encouraging people to be ‘considerers’, not consumers; citizens, not spectators. And maybe you’re sparking some badly needed ethical subversion. From the Dismaland programme: “Some people describe Josh Keyes’ paintings as ‘a satirical look at the impact urban sprawl has on our rural surroundings.’ Maybe.”
  16. 16. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 16 16 Anti-hero innovation that turns road kill furs into fashion. Petite Mort Fur’s mission is to shift the $35 Billion fur industry built on the lives of 50 million caged and trapped animals every year to a paradigm of compassion, sensibility, and freedom by respectfully resurrecting 365 million wild animals killed on our roads every year, which are currently thrown away. Intermarché ran a hugely successful campaign marketing misshapen fruit & veg to combat food wastage Anti-hero innovation that turns an aesthetic consumer assumption on its head. createawesome 16We could be anti-heroes the innovationists dublin | london | weston-super-mare
  17. 17. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 17 17 createawesome 17 the innovationists dublin | london | weston-super-mare Patagonia encourage customers to send their worn Patagonia items back for repair, rather than buy a new item. They’re also sending a repair truck to fix up customers’ clothes in situ. Anti-hero innovation that goes against the consumerist grain of ‘buy new’. Brands steer clear of war zones, yes? Anti-hero innovation doesn’t. Fonderie 47 makes luxury watches and other accessories from the parts of AK47s . The brand funds the removal of these and other assault rifles from areas of conflict. We could be anti-heroes
  18. 18. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 18 18 18Find the anti-hero within Three jump!s to anti-hero innovation de(fault)1 subvert2 hack3 Find the conventions, assumptions and defaults in your industry, business or brand that could ultimately harm people and environment. Find your fight. Get ethically subversive, talk to the rebels, read what you shouldn’t… Generate ideas that subvert the ‘default’ you want to fight. Hack your brand. Build in your ethical subversion ideas and themes. Figure out how you, your customers and the world will be better off after your anti-hero innovation. Fight For Better. © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome
  19. 19. © jump!® 2015 createawesome the innovationists dublin | london | weston-super-mare 19 19 © jump!® 2015 the innovationists dublin | london | weston-super-mare createawesome Fancy joining jump! in an Anti-Hero Innovation playground? For better brand, society and planet results? hello@jumpinnovates.com Bettina MacCarvill: +353 (87) 223 7777 19 Lee Geraghty (jump! London): + 44 7570 707792 Paul Kelders: +353 (86) 3800787 Ruan McGloughlin: + 353 (86) 650 4360 @jumpinnovation www.jumpinnovates.com

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