Presentations by Apple


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  • Important Presentation Guidelines This presentation uses the following fonts: Apple Garamond Light and Book and standard Helvetica (TrueType versions). Optimal display settings: For best results, display this presentation at 1024-by-768-pixel resolution with the color depth set to millions or thousands of colors. Viewing suggestion: For best results, use the built-in font-smoothing capabilities in Mac OS 8.5 or later before presenting to an audience. (Apple menu/Control Panels/Appearance/Fonts/Smooth all fonts onscreen.) Printing suggestion: For best results when printing the presentation, choose Color/Grayscale in the printing options dialog box. If you have comments regarding this presentation, please send email to Jai Chulani at
  • Important Presentation Guidelines This presentation uses the following fonts: Apple Garamond Light and Book and standard Helvetica (TrueType versions). Optimal display settings: For best results, display this presentation at 1024-by-768-pixel resolution with the color depth set to millions or thousands of colors. Viewing suggestion: For best results, use the built-in font-smoothing capabilities in Mac OS 8.5 or later before presenting to an audience. (Apple menu/Control Panels/Appearance/Fonts/Smooth all fonts onscreen.) Printing suggestion: For best results when printing the presentation, choose Color/Grayscale in the printing options dialog box. If you have comments regarding this presentation, please send email to Jai Chulani at
  • A new idea The new iMac design is based on the revolutionary idea that an all-in-one computer doesn’t have to look like an all-in-one computer—that the display can be separate from the computer, able to move freely and adjust uniquely to every user—yet still retain the simplicity and integration of an all-in-one design. It may sound simple, but we think it’s extraordinary. Actually, it’s both.
  • Get up and go! Apple’s professional customers appreciate the supercomputing performance of the PowerPC G4 with Velocity Engine. Now Apple is bringing that same processing power to our consumer product line by equipping the new iMac with a 700- or 800-MHz PowerPC G4 processor. The PowerPC G4 is so powerful that its performance is measured in gigaflops, or billions of floating-point operations per second. For example, the 800-MHz G4 delivers nearly 6 gigaflops. That’s because the PowerPC G4 includes the Velocity Engine, which works like a “turbo charger.” The Velocity Engine uses the same 128-bit vector processing technology pioneered in supercomputers and greatly accelerates intensive multimedia calculations, such as DVD encoding, ripping MP3s, and creating video transitions in iMovie. [Note: The new iMac does not have an L3 cache.]
  • NVIDIA GeForce2 MX We know iMac users want to play the latest 3D games with fluid motion at the highest resolutions, so we chose NVIDIA, the leading name in 3D graphics, to provide GeForce2 MX graphics in every model of the new iMac. The GeForce2 MX boasts numerous sophisticated technical innovations, including fast transform and lighting effects and per-pixel shading for stunning 3D visual realism. To ensure peak performance and compatibility with the latest generation of graphics-intensive 3D games, iMac uses 32MB of DDR (Double Data Rate) video memory. As its name implies, DDR memory transfers data to video memory at twice the speed of SDRAM, or traditional graphics memory. It also allows the system to process twice the graphics information per clock cycle, resulting in extremely high frame rates. Let’s take a look at the sort of graphics performance you can expect to see with the new iMac…
  • SuperDrive Front and center in the base is a small door to access the optical drive tray. There are no clunky buttons or knobs. The drive is controlled using the media-eject key on the keyboard. Holding down the key opens and closes the drive silently. [Speaker note: In the rare event that customers need to eject a disc (if the media-eject key doesn’t respond), they can hold down the mouse button while the computer starts up. Also, for convenience, the computer’s serial number is printed not only on the bottom of the computer, but also on the inside of the access door.] As you can see, when the drive tray is retracted and the door is closed, the door almost disappears into the base, returning it to its pristine state.
  • Meet the family In addition to choosing from our preconfigured models, you can order one of the new iMac systems with factory-installed options such as more RAM, AirPort wireless networking, and Apple Pro Speakers (for the CD-RW-equipped iMac) from your authorized Apple reseller or the online Apple Store.
  • Mac OS X The new iMac now starts up in Mac OS X, the foundation for the digital lifestyle applications. Mac OS X is a super-modern operating system that is reliable and robust, combining the power of UNIX with the legendary simplicity and elegance of Macintosh. With its plug-and-play support for peripherals, you can use today’s most popular USB and FireWire digital devices easily. Simply plug in your camera, iPod, or DV camcorder, and your system immediately recognizes the device so you’re ready to go. Built using many of the same technologies that power the Internet itself, Mac OS X makes it easy to get connected and online whether you use a dialup modem, ISDN, DSL, cable modem, Ethernet, or a wireless AirPort connection. The Setup Assistant takes you through the initial connection process so fast that you can send your first email within minutes of opening the box. Mac OS X even includes an easy-to-use email application called Mail, as well as Internet applications like Apple’s Internet Connect and Microsoft Internet Explorer. Mac OS X also makes it easy for multiple users to share one computer, so each person in your family can configure it to his or her liking. So not only does iMac adapt to you physically, but it remembers your desktop, application, and document preferences, too.
  • Welcome to the digital lifestyle With iPhoto, Apple takes another step forward in pursuing its vision of the digital hub. Whether you’re into movies, music, or photos, Apple gives you a seamless and easy way to make the most out of your digital devices—to see them not just as tools, but as tools for creativity. Be your own director with iMovie, and save your movies on a DVD to share with friends and family. Be your own DJ with iTunes, and mix music on your Mac, burning it on a CD or downloading it to your iPod to take on the road. And now, be a reporter, a historian, a creator, a storyteller, or a chronicler of events with iPhoto. Create a slide show of highlights from your daughter’s soccer season. Put together a professionally bound book telling the story of your family’s history. Build an online wedding album to share memories with friends and family in faraway places. With iPhoto, the only limit is your imagination. Welcome to the digital lifestyle.
  • Go Wireless AirPort allows you to connect to the Internet wirelessly. That means you can move freely about your home, classroom, or workplace without cables attached to your system, and you won’t lose Internet contact as you go. People use AirPort in many ways: At home, send email from the sofa while you watch TV, order groceries online from the kitchen counter, or finish a project for school in a quiet corner. In an education environment, stay connected while you move around an AirPort-equipped classroom, library, lab, or lecture hall and have constant access to reference and course materials. Paired with the long battery life of the iBook, AirPort gives you more portability than ever, so you can do the work you want, wherever you want. AirPort allows multiple users to share a single Internet connection using a dedicated telephone line, Ethernet, DSL, or cable modem connection. AirPort is based on an industry-standard protocol, which means it works with PCs and third-party wireless solutions as well. Apple has led the industry by making all of its systems AirPort ready, so now you can share files with any AirPort-enabled Macintosh.
  • AirPort Features To use iBook wirelessly, you need just two very affordable parts. AirPort Card. The AirPort Card fits inside your iBook and allows it to communicate with local AirPort networks. You can order your iBook from the online Apple Store with this option installed or purchase the AirPort Card separately. You’ll notice how easy it is to install yourself—just flip up the keyboard and plug the card into the slot. AirPort Setup Assistant and software is already built into every iBook. AirPort Base Station. Apple’s AirPort Base Station is an engineering triumph: easy on the eyes, simple to set up and use, but packed full of technology and with the flexibility to grow as your Internet needs expand. The AirPort Base Station supports multiple simultaneous users, all sharing a single Internet connection. Equipped with a built-in 56K modem for dialup connection, the AirPort Base Station fits into any home. And when you need faster connections, AirPort is ready. Each base station is equipped with built-in RJ-45 10BASE-T Ethernet, so connecting to a DSL or cable modem is just as easy. [Click mouse to reveal graphic layer showing Ethernet and modem ports]
  • Digital Display Family In addition to the new 23-inch Apple Cinema HD Display, Apple offers three other pure digital active-matrix LCD displays that integrate flawlessly with the Power Mac G4: The 22-inch Apple Cinema Display; the 17-inch Apple Studio Display; and the 15-inch Apple Studio Display. These Apple flat-panel displays offer visual performance that exceeds that of traditional CRT displays. Thin and light, and artfully designed, the Apple flat-panel displays offer twice the brightness, twice the sharpness, and twice the contrast ratio of CRT displays of similar size. Apple Cinema HD Display (23-inch viewable) Order No. M8537ZM/A Apple Cinema Display (22-inch viewable) Order No. M8058ZM/A Apple Studio Display (17-inch viewable) Order No. M7649ZM/A Apple Studio Display (15-inch viewable) Order No. M7928ZM/A Keep up to date with Apple display products at
  • High Definition The Cinema HD is an incredible 23-inch active-matrix LCD that supports a native resolution of 1920-by-1200. The reason we call it the Cinema HD is because of its ability to support an entire high-definition video frame, which has a maximum resolution of 1920-by-1080. High-definition television, or HDTV, is an emerging standard for television broadcasts. The goal of HDTV is to make television broadcasts more cinematic, or more specifically, to make television viewing more immersive by increasing the percentage of the visual field contained by the image. The more you see of an image, the more immersive it is. This requires increasing the resolution of the images, as well as increasing the horizontal dimension of the image. After a long period in which many companies proposed different standards, it was finally decided to define a number of different resolutions and formats. In fact, the HDTV specification has 18 different formats. The most exciting of these formats is the largest—1920-by-1080 pixels in a 16:9 aspect ratio. The aspect ratio describes the ratio of width to height of the image. In comparison, today’s television broadcast is based on a 640-by-480-pixel configuration in a 4:3 aspect ratio. Obviously the new HDTV signal provides substantially more content on screen.
  • 2,000 songs in your pocket. iPod started a revolution for digital music on the go. The first MP3 player to pack a mind-blowing 1,000 songs and 10 hours of battery life into a stunning 6.5-ounce package, iPod has been praised by critics and consumers alike. But iPod isn’t just a revolution in portability, it’s also a revolution in simplicity. Just plug it into your Mac and all of your iTunes songs and playlists are automatically downloaded into iPod at blazing FireWire speed. With iPod, it’s that easy to take your entire music collection with you wherever you go, in the pocket of your choice. Now, with the choice of a 10-gigabyte iPod, you can store up to 2,000 songs in your pocket. And with new features that allow you to view important contacts and select equalizer presets, we’re continuing to innovate, giving our customers even more reasons to buy an iPod and giving our competitors even more to worry about. Capacity based on an average song length of 4 minutes and 160-Kbps encoding. Battery life may vary according to use.
  • iPod iPod is available in two models. The 5GB iPod is available at a suggested retail price of US$399. The 10GB iPod is available at a suggested retail price of US$499. Both models include earbud-style headphones, an Apple iPod Power Adapter, and an Apple FireWire Cable.
  • Breakthrough User Interface Designed for simple, one-handed operation Apple’s legendary reputation for user friendliness is reflected in every element of iPod. From the organization of the menu interface, to the careful placement of the scroll wheel and control buttons, to the design of the display and backlight, Apple’s thoughtful attention to detail ensures a great user experience. The unique scroll wheel lets you quickly browse through your collection, and choose the song you want with the center Select button. iPod dynamically adjusts the scrolling speed based on how fast you spin the wheel, so you can zip through long lists and pinpoint songs in an instant. The intuitive interface and easy, one-handed operation make it fast and simple to play music while engaged in other activities. The high-resolution 2-inch (diagonal) LCD delivers crisp text and high contrast for clear readability indoors and outdoors. Its 240-millisecond refresh rate eliminates any visible lag when you scroll through hundreds of songs or artists. For clear visibility in low-light conditions, you can turn on the white LED backlight. You can adjust the period of illumination in the backlight timer preferences. The six-line display even supports multiple language fonts and characters, so you can mix and match songs from all over the world.
  • Customized Listening Equalizer for optimizing playback iPod now helps you make your audio sound even better. More than 20 equalizer presets are available in iTunes to help optimize audio playback for different musical genres or listening environments. These EQ settings can also be applied to individual tracks, so that they always play back just the way you like them. You can create playlists of songs from different genres and assign a different equalizer setting to each. And now you can download those settings directly to your iPod when you sync with iTunes, so your playlist comes through exactly as you want it, without having to manually change settings. This is just another example of the tight integration between iPod and iTunes—and it’s a feature you won’t find in any other MP3 player. Of course, you can also choose to set an equalizer preference on iPod itself, with the easy-to-use Settings menu.
  • Access to Key Contacts Drag-and-drop simplicity Now iPod comes with the Contacts feature, so you’re never without your key names and numbers. iPod can store up to 1,000 contacts right alongside your music. Mac OS X Address Book, Microsoft Entourage, and Palm Desktop can all export their contacts as industry-standard “vCards.” With iPod in FireWire disk mode, you can just drag vCards into the Contacts folder on your iPod, and they will automatically be downloaded. You’ll have easy access to your most important contacts wherever you go. Contacts works with Microsoft Entourage for Mac OS X or Mac OS 9 and Palm Desktop 4.0 or later. It also works with any software that supports vCards.
  • TM and © 2002 Apple Computer, Inc. All rights reserved.
  • Presentations by Apple

    1. 1. Apple Technology Update Ivan Ma Senior Systems Engineer March 21, 2002
    2. 2. Agenda <ul><li>Introduction to New iMac </li></ul><ul><li>OS X Technology </li></ul><ul><li>MacWorld Tokyo update </li></ul><ul><li>Update to QuickTime </li></ul>
    3. 3. The New iMac
    4. 4. A New Idea
    5. 6. Get Up and Go! <ul><li>700- or 800-MHz PowerPC G4 </li></ul><ul><li>Supercomputer performance </li></ul><ul><li>Velocity Engine </li></ul>
    6. 7. NVIDIA GeForce2 MX <ul><li>Ultrafast 2D and 3D gaming </li></ul><ul><li>32MB DDR graphics memory </li></ul><ul><li>Smooth and fluid graphics at all resolutions </li></ul>
    7. 8. SuperDrive
    8. 9. Meet the Family Better Best Ultimate 700-MHz G4 128MB 40GB CD-RW GeForce2 MX 700-MHz G4 256MB 40GB Combo GeForce2 MX 800-MHz G4 256MB 60GB SuperDrive GeForce2 MX
    9. 10. Mac OS X <ul><li>Startup OS </li></ul><ul><li>Reliable and robust </li></ul><ul><li>Designed for the digital hub </li></ul><ul><li>Built for the Internet </li></ul><ul><li>Multiuser </li></ul>
    10. 11. Welcome to the Digital Lifestyle
    11. 12. MacWorld Update
    12. 13. Go Wireless <ul><li>Surf the web, send and receive email from anywhere in your home * </li></ul><ul><li>Network your home computers </li></ul><ul><li>Simultaneously share a single Internet connection </li></ul>* Wireless Internet access requires AirPort Card, AirPort Base Station, and Internet access (fees may apply). Some ISPs are not currently compatible with AirPort. Range may vary with site conditions.
    13. 14. AirPort Features <ul><li>User installable </li></ul><ul><li>Antennas built into iBook </li></ul><ul><li>Up to 11-Mbps data rate </li></ul><ul><li>Up to 150-foot range </li></ul><ul><li>Built-in 56K modem and 10-Mbps Ethernet </li></ul><ul><li>Support for dialup, LAN, DSL, and cable modem connections </li></ul>AirPort Base Station AirPort Card Modem port (RJ-11) AC power Ethernet ports (RJ-45)
    14. 15. Wireless getting personal <ul><li>Connection between Bluetooth device </li></ul><ul><ul><li>Computers </li></ul></ul><ul><ul><li>PDA </li></ul></ul><ul><ul><li>Cell phone </li></ul></ul><ul><ul><li>Other peripherals </li></ul></ul>
    15. 16. Bluetooth on Mac!! Bluetooth USB adapter
    16. 17. Bluetooth on Mac!! <ul><li>Use globally available band (2.4GHz) </li></ul><ul><li>Coverage within 30-foot range </li></ul><ul><li>D-Link Bluetooth USB Adapter US$49 </li></ul><ul><li>Apple Bluetooth software (Technology Preview 1) available in April </li></ul>
    17. 18. Digital Display Family Apple leads the industry with an all-digital lineup 23-inch Apple Cinema HD Display 22-inch Apple Cinema Display 17-inch Apple Studio Display 15-inch Apple Studio Display
    18. 19. High Definition HD Content 1920-by-1080 resolution 22&quot; Cinema Display 1600-by-1024 resolution
    19. 20. ,000 songs in your pocket. Capacity based on average song length of 4 minutes and 160-Kbps encoding. 2 1
    20. 21. iPod 5GB $ 3,100 10GB $ 3,900
    21. 22. Breakthrough User Interface <ul><li>Unique scroll wheel for quick and easy navigation </li></ul><ul><li>High-resolution backlit LCD for clear readability </li></ul><ul><li>Support for multilingual music collections </li></ul>Designed for simple, one-handed operation
    22. 23. Customized Listening <ul><li>More than 20 presets for different music genres </li></ul><ul><li>Support for iTunes settings </li></ul><ul><li>Easy assignment of settings on iPod </li></ul>Equalizer for optimizing playback
    23. 24. Access to Key Contacts <ul><li>Saves names, telephone numbers, and addresses </li></ul><ul><li>Supports contacts from Entourage, Palm Desktop, and Mac OS X Address Book </li></ul>Drag-and-drop simplicity
    24. 25. Update on QuickTime
    25. 26. Update on QuickTime <ul><li>Quicktime Live 2002 Announcement </li></ul><ul><li>New QuickTime Software Suite </li></ul><ul><ul><li>QuickTime 6 </li></ul></ul><ul><ul><li>QuickTime Streaming Server 4 </li></ul></ul><ul><ul><li>QuickTime Broadcaster </li></ul></ul>
    26. 27. What’s New in QuickTime 6? <ul><li>MPEG-4 </li></ul><ul><li>MPEG-2 decode </li></ul><ul><li>Flash 5 </li></ul><ul><li>Performance enhancements </li></ul>
    27. 28. QTSS 4 <ul><li>Native MPEG-4 streaming </li></ul><ul><li>MP3 audio streaming </li></ul><ul><li>New, easy to use interface </li></ul><ul><li>Improved Skip Protection </li></ul><ul><li>Performance enhancements </li></ul>
    28. 29. QuickTime Broadcaster <ul><li>MPEG-4 and other QT Codecs </li></ul><ul><li>FireWire Capture </li></ul><ul><li>Unicast/Multicast/Relay </li></ul><ul><li>AppleScript </li></ul>
    29. 30. TM and © 2002 Apple Computer, Inc. All rights reserved.
    30. 31. Q&A