Digital Publishing Opportunities and Challenges Presented by ...


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Digital Publishing Opportunities and Challenges Presented by ...

  1. 1. Digital Publishing Opportunities and Challenges Presented by the Tablet PC Steve Potash President Open eBook Forum [email_address]
  2. 2. What we have learned at the Open eBook Forum <ul><li>Moderate but steady growth of eBook market as reported by publishers and technology vendors </li></ul><ul><li>OeBF Consumer survey results </li></ul><ul><li>Observing eReading adoption for PCs and PDAs in the market </li></ul><ul><li>Issues targeted by OeBF Working Group and SIGs </li></ul><ul><li>Where the Tablet PC can leverage opportunities for digital publishing based on where we are today </li></ul>
  3. 3. Major Trade Publishers Report Growth of eBook Sales <ul><li>Published sales reports by Open eBook Forum include significant gains in 2002 by: </li></ul><ul><li>AOL Time Warner Book Group </li></ul><ul><li>McGraw-Hill </li></ul><ul><li>Simon & Schuster </li></ul><ul><li>Random House </li></ul><ul><li>HarperCollins </li></ul><ul><li>Plus many others </li></ul>
  4. 4. eReading Technologies Grow in Use and Adoption <ul><li>Microsoft Reader </li></ul><ul><ul><li>Desktop, Pocket PC, Tablet PC (millions of downloads) </li></ul></ul><ul><li>Adobe Acrobat Reader </li></ul><ul><ul><li>Extends business models to library and institutional markets </li></ul></ul><ul><li>Palm Digital Media </li></ul><ul><ul><li>Growing PDA market for reading applications </li></ul></ul><ul><li>Maturing Digital Rights Management solutions </li></ul>
  5. 5. Commercial Retail and Distribution Channels Grow <ul><li>Commercial eBook products available with DRM: @ 40,000 (Microsoft, Adobe, Palm) </li></ul><ul><li>Content Reserve supports global distribution for 400+ publishers </li></ul><ul><li>OverDrive eBook retailers reporting sales data: @50 (, WHSmith Online, Follett Corporation, OfficeMax, Fictionwise, and others US and abroad) </li></ul><ul><li>Hundreds of commercial sites content selling in various formats </li></ul>
  6. 6. Consumer Survey on Electronic Books <ul><li>Published October 31, 2002 </li></ul><ul><li>Written by Harold Henke, Ph.D. </li></ul><ul><li>Sponsored by the Open eBook Forum </li></ul><ul><li>Full report available at: or by contacting [email_address] </li></ul>
  7. 7. Survey population was similar to the demographics of the overall US population based on the 2000 Census <ul><li>Key demographics: </li></ul><ul><ul><li>55% were female & 45% were male </li></ul></ul><ul><ul><li>median age was 42 </li></ul></ul><ul><ul><li>median income was $46,000 to $65,000 </li></ul></ul><ul><ul><li>86% had earned a bachelor degree or higher. </li></ul></ul><ul><li>Key data points: </li></ul><ul><ul><li>81% reported they owned a computer </li></ul></ul><ul><ul><li>41% owned a handheld organizer, laptop, or personal digital assistant </li></ul></ul><ul><ul><li>86% of the people read magazines and news articles daily on their computer daily </li></ul></ul><ul><ul><li>85% access the Internet daily. </li></ul></ul>
  8. 8. Table 6: Participants Definition of EBooks 11 Books read on the Internet 30 Books read on a handheld organizer, laptop, or personal digital assistant 24 Books read on an electronic book reader 31 Books read on a computer % Electronic Book Definition
  9. 9. Table 7: Participants Reasons for Buying EBooks 21 No opinion 4 None of the above 9 Speed of purchase (can be bought and downloaded immediately for reading) 6 Readability (enlarge fonts for large type) 5 Price 30 Mobility 19 Features (such as audio, bookmarks, dictionary) 6 Durability % Reasons for Buying Electronic Book
  10. 10. Digital Publishing Enables Multiple Channels and Business Models <ul><li>Major Retail and Independent booksellers </li></ul><ul><li>Publishers are selling direct </li></ul><ul><li>Institutional license and corporate use models </li></ul><ul><li>Library and lending models </li></ul><ul><li>Subscription </li></ul><ul><li>Book Club </li></ul><ul><li>Pay per view </li></ul><ul><li>Bundles with print and cross-promotions </li></ul><ul><li>Promotional and eGalley programs </li></ul>
  11. 19. Mobile, Wireless & PDA Shoppers
  12. 40. Factors for Digital Publishing Success for the Tablet PC <ul><li>Channels to market are growing – retail and content portals adding digital media </li></ul><ul><li>Mobility of Tablet PCs will encourage digital content production </li></ul><ul><li>“Always connected” users </li></ul><ul><li>Educational and professional markets </li></ul><ul><li>Capabilities to support new media formats (audio, video) </li></ul><ul><li>Corporate communications </li></ul>
  13. 41. Challenges to Exploit Tablet PC Digital Publishing Potential <ul><li>Expectations are high for Tablet PC to solve the limitations of PDA and ePublishing </li></ul><ul><li>Production workflow for digital formats </li></ul><ul><li>Digital Asset Management of all content and art </li></ul><ul><li>New digital products and publications will require better metadata and digital identifiers </li></ul><ul><li>Still challenges for access to content </li></ul>
  14. 42. Challenges to Exploit Tablet PC Digital Publishing Potential <ul><li>Digital Rights Management (DRM): Business models not fully supported </li></ul><ul><li>Consumer education and acceptance of DRM limitations </li></ul><ul><li>Patent & IP issues </li></ul><ul><li>DMCA </li></ul><ul><li>Tasini – Rights clearance issues </li></ul><ul><li>Defining paid subscription – audited circulation (ABC/BPA) </li></ul>
  15. 43. <ul><li>Metadata and Identifiers WG: </li></ul><ul><li>Chair: Liisa McCloy-Kelley – Random House </li></ul><ul><ul><li>Vice Chair: Rebecca Guenther – Library of Congress </li></ul></ul><ul><li>Publication Structure WG: . </li></ul><ul><ul><li>Chair: Allen Renear, University of Illinois at Urbana-Champaign </li></ul></ul><ul><ul><li>Vice Chair: Jerry Dunietz, Microsoft Corporation </li></ul></ul><ul><li>Rights and Rules WG: </li></ul><ul><ul><li>Chair: Amanda Kimmel, Random House </li></ul></ul><ul><ul><li>Vice-Chair: Tom Diaz, Adobe Systems Inc. </li></ul></ul><ul><li>Accessibility SIG: </li></ul><ul><li>Chair: Janina Sajka, American Foundation for the Blind </li></ul><ul><ul><li>Vice Chair: George Kerscher, Daisy Consortium </li></ul></ul><ul><li>Business SIG: </li></ul><ul><ul><li>Chair: Pamela Turner, OverDrive, Inc. </li></ul></ul>OeBF Working Groups & Leadership
  16. 44. Initiatives of special interest for Tablet PC Digital Publishers <ul><li>PRISM Metadata Specification: </li></ul><ul><li>Describe magazine content, via XML, in a consistent and predictable way </li></ul><ul><li>Maximize the accessibility of content to future users and provide: </li></ul><ul><li>        - Superior search capability </li></ul><ul><li>        - Easier mapping to other data frameworks </li></ul><ul><li>        - Tools for managing rights and permissions </li></ul>
  17. 45. The Key Markets for Digital Publishing for the Tablet PC <ul><li>OEM and Microsoft are targeting power users, corridor warriors, professionals </li></ul><ul><li>Price points today comparable to high-end notebooks </li></ul><ul><li>Trade, Professional and Reference publishers already in the market </li></ul><ul><li>Business travelers, doctors, PDA users already proving to be a viable market </li></ul><ul><li>Magazines, periodicals, journals </li></ul>
  18. 46. “ Maine's program of equipping every seventh grader with an iBook is already making a difference. Even after just a month or so, the teacher-student experience is being fundamentally changed. It is way beyond anyone's expectations. This incredible tool has exploded the educational process in Maine. The students are engaged.&quot;
  19. 47. Anna Bragg, an English teacher at William S. Cohen Middle School in Bangor, who has 20 years experience in the classroom: &quot;I'm using the computers a lot for our writing program. One of the neat things is the kids can do a piece of writing. I can retrieve it, make suggestions, make corrections, give it back to them and we haven't used any paper.&quot;
  20. 48. Palm Education Pioneer Technology grants <ul><li>Palm donated more than $2.3 million in equipment to participating schools. </li></ul><ul><li>&quot;It was helpful because it allowed for more efficient information gathering, fact checking -- and for interfacing with the production computer . . .They could compare information with each other, compare quotes and use the dictionary.&quot; (teacher advisor to student newspaper) </li></ul>
  21. 49. Education will be HUGE for Tablet PC Publishing <ul><li>Extending the success of PC/Notebook adoption in higher and early education </li></ul><ul><li>Taking advantage of all the hardware and software capabilities of the platform </li></ul><ul><li>Supporting “Active Reading” for all ages and markets </li></ul><ul><li>Corporate, government and enterprise trainers will also exploit mobility and interactive features </li></ul>
  22. 50. For more information <ul><li> </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Thank you. </li></ul>