OFFER PROSPECTIVE ATTRACTION OF CANDIDATES TANGIBLE APPROPRIATE BENEFITS BASED ON TALENT EVIDENCE EMPLOYER DEVELOP AN EMOTIONAL LINK BRANDING: Positioning The Image Of ACompany As A Great MOTIVATION OF Place To Work. ACQIURED TALENT RETENTION OF TALENT
Research Design Research Descriptive General SurveyApproachSampling Size 60Sampling Technique ConvenientSampling Area Private Banks of Bhilai RegionData Collection Method Secondary data - Internet, Magazines, research papersData Representation Through Bar GraphsStatistical Chi- Square TestTool applied
Q1) Is your Q4) What are theorganization aware of factors that attractthe factors attracted to most potentialthe potential employees.employees . 70% Compensation 60% 50% Career Growth 40% 30% company culture 20% 10% comfortable 0% Yes No 0% 20% 40%
Q5) Does the employer Branding retainsthe employee in the organization. Strongly DisagreeSomewhat disagree Cant say Employer somewhat agree brand effects retension of employees strongly agree 0% 10% 20% 30% 40%
• The employers are now highly aware of the importance of Employer branding.• Satisfaction of the employees in an organization is one of the biggest factor.• There are various factors that contribute to the establishment of an Employer brand.• The employers of choice have proven that well-developed employer brands help attract and retain talent.
• A strong employer brand shows what a powerful means of differentiation an employer branding can be.• It can be thus be concluded that are remarkable reputation, perception and image in the job market builds on both the attractiveness in factors that are of fundamental importance to high performers as well as elaborate efforts, which make this attractiveness visible in the job market.