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BTN REPORT - 2015 Roy Harryman REDUCED FILE SIZE

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BTN REPORT - 2015 Roy Harryman REDUCED FILE SIZE

  1. 1. By the Numbers This is an overview of some of the metrics I used to measure success at Abundant Life. Numbers, of course, must be put in context. For me, these numbers represent communications to a mostly local audience of about 3,000. In this context, the tactics reported here have a high success rate, in my humble opinion. At any rate, numbers are important and important to me. Success must be measured.
  2. 2. BY THE NUMBERS MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM BY MOVING UNQUANTIFIABLE AND EXPENSIVE TRADITIONAL ADVERTISING INTO TARGETED, MEASURABLE DIGITAL EFFORTS. SAVED: $20,000
  3. 3. BY THE NUMBERS AVERAGE E-MAIL OPEN RATES MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM ABUNDANT LIFE = 36% INDUSTRY STANDARD = 30% SOURCE: CONSTANT CONTACT
  4. 4. BY THE NUMBERS ABUNDANT LIFE YOUTUBE CHANNEL MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM GREW FROM 0 TO 60,000+ VIEWS IN 140 COUNTRIES SOURCE: YOUTUBE ANALYTICS
  5. 5. BY THE NUMBERS ABUNDANT LIFE VIMEO CHANNEL MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM GREW FROM 0 TO 53,000+ VIEWS IN 122 COUNTRIES SOURCE: VIMEO ANALYTICS
  6. 6. BY THE NUMBERS WEBSITE ABUNDANT LIFE MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM ACHIEVED 70,000+ PAGE VIEWS PER MONTH THROUGH CONSISTENT CONTENT CREATION SOURCE: GOOGLE ANALYTICS
  7. 7. BY THE NUMBERS FACEBOOK MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM INCREASED FAN BASE BY 400% THROUGH ENTIRELY ORGANIC GROWTH SOURCE: FACEBOOK
  8. 8. BY THE NUMBERS ABUNDANT LIFE ACTUATE PODCAST MAKING COMMUNICATIONS COUNT WWW.ROYHARRYMAN.COM 6,000+LISTENS IN ONE YEAR SOURCE: LIBSYN

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