There can even be a huge snobbery not being seen as ‘ part of the herd’ but being seen as ‘off-beat’, ‘off-deck’ and generally ‘ against the grain ’ Youth love Jones Soda , Nudie, Vans, HBS – all ‘off-beat’ names Youth does not always find global brands cool
Music is central to youth identity Youth, especially the younger teens , these days find downloading , like breathing, which is something you just do , without any thought or reflection
How do youth download music? What is the typology of the downloaders? Do you know about The Freeloaders , The Angry Bloods, The Guilt Conscious , The Downsizers, The BILTS , The FOB’s, The FOD’s, The Pretenders , The Righteous Buyers?
Youth still use their mobile phones mainly for – Texting Voice Calling Listening to (stored) music Alarm clocks Listening to the radio Photography
Picture Courtesy - www.cinsights.co.uk To get FULL COPY of Hip Youth Report – Insights into Youth Behaviour and Culture Contact: Roy Bose email: [email_address] twitter: roybose facebook: Roy Bose web: www.cinsights.co.uk