Insights into Youth Behaviour and Culture By Roy Bose
“ Ask the young. They know everything.”   Joseph Joubert (1754-1824) French moralist.  Y O U T H
Never has the quote made  more meaning   than, probably, in this  century Youth are  not afraid  of voicing their  opinion...
Main  youth consumption drivers  are still –  Instantaneousness & Spontaneity, Novelty,  Peer Pressure & Peer Group  Belon...
There are  16  major Western  Youth Tribes Can you identify the  Trendy , Emo, Clubber?
Each tribe  varies from one another in terms of Personality Traits,  Music,   Activities,  Style,   Brand Use Do you know ...
“ i don’t do  brands’cos  i’m  coolio!”
There can even be a huge  snobbery  not being seen as  ‘ part of the herd’  but being  seen as ‘off-beat’,  ‘off-deck’   a...
Music  is central to youth  identity Youth, especially the  younger teens , these days find downloading , like breathing, ...
How do youth download music? What is the typology of the downloaders? Do you know about  The Freeloaders , The Angry Blood...
Youth still use their mobile  phones mainly for – Texting Voice Calling Listening to (stored) music Alarm clocks Listening...
Picture Courtesy - www.cinsights.co.uk To get FULL COPY of   Hip Youth Report – Insights into Youth Behaviour and Culture ...
Upcoming SlideShare
Loading in …5
×

Insights Into Youth Behaviour and Culture

4,192 views

Published on

Summary presentation on insights into youth behaviour and culture.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
4,192
On SlideShare
0
From Embeds
0
Number of Embeds
12
Actions
Shares
0
Downloads
110
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Insights Into Youth Behaviour and Culture

  1. 1. Insights into Youth Behaviour and Culture By Roy Bose
  2. 2. “ Ask the young. They know everything.” Joseph Joubert (1754-1824) French moralist. Y O U T H
  3. 3. Never has the quote made more meaning than, probably, in this century Youth are not afraid of voicing their opinion and in-turn they can make or break a brand
  4. 4. Main youth consumption drivers are still – Instantaneousness & Spontaneity, Novelty, Peer Pressure & Peer Group Belonging , Family Unit, Power, Identity Formation
  5. 5. There are 16 major Western Youth Tribes Can you identify the Trendy , Emo, Clubber?
  6. 6. Each tribe varies from one another in terms of Personality Traits, Music, Activities, Style, Brand Use Do you know the type of music and brands Emo’s like compared to a Trendy or a skater ?
  7. 7. “ i don’t do brands’cos i’m coolio!”
  8. 8. There can even be a huge snobbery not being seen as ‘ part of the herd’ but being seen as ‘off-beat’, ‘off-deck’ and generally ‘ against the grain ’ Youth love Jones Soda , Nudie, Vans, HBS – all ‘off-beat’ names Youth does not always find global brands cool
  9. 9. Music is central to youth identity Youth, especially the younger teens , these days find downloading , like breathing, which is something you just do , without any thought or reflection
  10. 10. How do youth download music? What is the typology of the downloaders? Do you know about The Freeloaders , The Angry Bloods, The Guilt Conscious , The Downsizers, The BILTS , The FOB’s, The FOD’s, The Pretenders , The Righteous Buyers?
  11. 11. Youth still use their mobile phones mainly for – Texting Voice Calling Listening to (stored) music Alarm clocks Listening to the radio Photography
  12. 12. Picture Courtesy - www.cinsights.co.uk To get FULL COPY of Hip Youth Report – Insights into Youth Behaviour and Culture Contact: Roy Bose email: [email_address] twitter: roybose facebook: Roy Bose web: www.cinsights.co.uk

×