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Dresden Gallery in Second Life

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Presentation of Dresden Gallery Project in Second Life at stART conference 09, Germany.

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Dresden Gallery in Second Life

  1. 1. 03.10.2009 Page 0
  2. 2. Dresden Gallery A Museum 3.0 Experience
  3. 3. The museum …
  4. 4. Old Masters Picture Gallery Dresden located in the Zwinger Palace in Dresden, Germany over 750 master paintings from Renaissance to Baroque part of the Dresden State Art Collections owned by Saxony 03.10.2009 Page 3
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  7. 7. Going virtual…
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  10. 10. First in Second Life May 2007 launch of virtual copy in Second Life true to scale representation of building and pictures experiment in adding space and interaction to online visit 03.10.2009 Page 9
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  13. 13. Platform as message major press conference, numerous interviews broad coverage in national and international media focus on being the first museum to enter Second Life 03.10.2009 Page 12
  14. 14. Taking it to the next level…
  15. 15. Toward a sustainable strategy positioning the project / framing the story from virtual representation to vibrant community focus on evaluation and new ways of online revenue 03.10.2009 Page 14
  16. 16. Positioning / Framing…
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  19. 19. Attracting global audiences trend to internationalize world class collections virtual gallery Dresden’s answer to this development Second Life the platform suited best for making this possible 03.10.2009 Page 18
  20. 20. Building community…
  21. 21. Creating traffic combination of Web 3.0 and Web 2.0 approach separate website that allows direct visitor registration creation of the “Friends of Dresden Gallery” community 03.10.2009 Page 20
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  24. 24. Focus on evaluation …
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  28. 28. Evaluating results more than 100K visitors out of 35 countries since launch between 5k and 6k visitors per month 30 min. average visit duration 03.10.2009 Page 27
  29. 29. New ways of revenue …
  30. 30. What’s next ... supporting real world fund raising campaigns virtual community pledge drives virtual item sales 03.10.2009 Page 29
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  34. 34. Thank you.
  35. 35. SECOND INTEREST AG Virtual Business Solutions Dernburgstrasse 7 14057 Berlin Germany t +49 (0)30 92 12 82 -73 f +49 (0)30 92 12 82 -74 www.secondinterest.com 03.10.2009 Page 34

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