Twitter – grown571% since end of 2009. From 462 followers to 3043Facebook – grown 130% since 2009. 1,700 to 3,908
Emergency – Facebook - £6867
Twitter – grown 560% since end of 2009 - fro
From 50 tweets estimated reach of 16k people! On a normal day!- International day of the midwife last week – 3 tweets from Dermot O’Leary, Sarah Brown & Annie Lennox – follower total of 1,479,455 people!
2011 – Facebook 4th highest source of traffic to website, Twitter 10th. BUT only 1.6% of total traffic2010 – Facebook 7th highest, 1% of total traffic. Twitter not in top ten2009 – neither featured in top ten.
Friendraising or Fundraising?
Social media: Friend Raising or Fund Raising?<br />
Who is Merlin?<br /> International health charity <br /> Founded in 1993 by three friends<br /> Work in 14 countries around the world<br />
Friend Raising<br />This is our focus<br /> Across all our social media channels<br /> Active Engagement<br /> Raising awareness<br /> Can be done from anywhere<br />Instant & Immediate<br />Reaches thousands of people<br />It’s free<br />
Why bother?<br /> Reach <br /> Brand awareness<br /> Feedback<br /> Instant communication and response (positive & negative)<br /> Another fundraising & communication channel<br /> Cost Effective<br />
Our Learning<br /> It can be incredibly time-consuming, for little financial return<br /> But can reach thousands of people<br /> Income generated on these channels is growing but still a tiny proportion of overall online income<br /> Allows us to develop personal connections with people who we have never interacted with before<br /> Be realistic: although there are lots of people talking and responding the number that actually convert is small<br /> It is essential to use social media as another fundraising channel….but also important to keep it in perspective in comparison to other digital fundraising channels such as email and search marketing <br /> Create your social media champions (internally & externally)<br />
The future?<br /> Income from these channels will grow<br /> Income generation will not happen overnight<br /> Need to be in it to win it!<br /> Get involved now – don’t leave it too late<br />
Follow us on Twitter:@MerlinUK<br />Find out more about our work now:<br />www.merlin.org.uk <br />