Presentation to Coventry University• April 26th 2013GROWING FOOD & TOURISTSA QUEST FOR SUSTAINABLEDEVELOPMENT IN BARBADOSRoxanne WaitheAgrotourism SpecialistRoxanne.Waithe@iica.int
Presentation to Coventry University• April 26th 2013GROWING FOODIICA provides technical cooperation, innovationand specialized knowledge to contribute to thecompetitive and sustainable development ofagriculture in Barbados, and to improve the livesof rural people.
Presentation to Coventry University• April 26th 2013IICA’S STRATEGIC OBJECTIVES Improve agricultural productivity, competiveness andmarket access. Contribute to enhancement of food and nutrition securityand poverty reduction. Contribute to improvement of the technology andinnovation system in the region. Promote the sustainable management of theenvironment including climate change effects. Strengthen organizational capacity. Access external funding through joint projects
Presentation to Coventry University• April 26th 2013IICA TECHNICAL PROGRAMSNaturalresourcemanagement &climate changeAgriculture,territories &rural well beingAgribusiness&CommercializationAgriculturalInnovationAgriculturalHealth &Food SafetyAgriculture& FoodSecurity
Presentation to Coventry University• April 26th 2013NATIONAL TECHNICAL COOPERATION PROGRAMME 2013AHFSSanitary and phytosanitary(SPS) project to improvetrade in agriculture &fisheries which meetinternational standardswhile protecting plant,animal and human healthand the environment.• Cariforum countries• EU-funded $11.7M
Presentation to Coventry University• April 26th 2013BARBADOS BLACKBELLY SHEEP & SMALL RUMINANT PROJECTSAgribusinessImproving the competitivenessand the sustainability of theBarbados Blackbelly Sheepproduction in Barbados.• Canadian High Commission• CDN $50,000Improving the Competitiveness ofthe Small Ruminant Sub-sectorthrough the Development of theNational Grading Standards andenhanced Market Intelligence• IICA initiative
Presentation to Coventry University• April 26th 2013GROWING TOURISTSAgrotourism is a cross-cutting area that concerns howfood is produced and used in relation to rural lifestyles,activities and locations.When farmers and agri-processors make agribusiness deals with the hotel andrestaurant sector to supply them with produce and processed foodsThrough the use of alternative ‘bush‘ medicines, natural remedies and organictreatments to enhance health and wellnessBy sharing our agricultural heritage with others through media such as craft, visits toold plantations or agricultural museumsThrough our local food festivals and culinary traditionsWith farm-based activities such as rural bed & breakfasts and farm toursThrough community-based initiatives such as village fairs, rum shop tours andcommunity markets
Presentation to Coventry University• April 26th 2013IICA AGROTOURISM INITIATIVES – BARBADOS (2013)NationalAgrotourismCommitteeCabinet paperAgrotourismPolicyTourismMaster Planfor BarbadosGrapefruit &MolassesFoodies (CBO)
Presentation to Coventry University• April 26th 2013AGROTOURISM – TERRITORIAL APPROACHGrapefruit& MolassesFoodies Inc.Small Bus.Mgt. & FoodProcessingAgrotourismeventExpandfarmers’marketWork with government agencies, CBOs and NGOs to formulateand execute policies, strategies & investments in agricultureBuild capacity in rural areas where family agriculture ispredominant by introducing innovation and technology
Presentation to Coventry University• April 26th 2013THE QUEST FOR SUSTAINABILITY – REALITY CHECKLEAKAGESFoodImportsUS$700MTourists500,000Pop.250,000• High labour andproduction costs• Volatile and vulnerabletourism economy• Limited export potential• Linkages between thefood production sectorand tourism are as lowas 10-30%
Presentation to Coventry University• April 26th 2013DISCUSSION QUESTIONS1. What does sustainability meanfor us here in Barbados?2. How do we develop productive,functional and sustainablelinkages between theagriculture and tourism sectors?3. What strengths do we have inagriculture and tourism to useas leverage to promote nationalsustainable development?