Understand what people think about the EU in 2019 - presented by Edelman Brussels.

1. #TrustBarometer
2019 EDELMAN
TRUST BAROMETER
European Union

2. Methodology
19th ANNUAL
EDELMAN TRUST
BAROMETER
Online Survey in 27 Markets (6 EU markets
33,000+ respondents total
All fieldwork was conducted between
October 19 and November 16, 2018
27-market global data margin of error: General population +/- 0.6%
(N=31,050), informed public +/- 1.3% (N=6,000), mass population +/-
0.6% (26,000+), half-sample global general online population +/- 0.8
(N=15,525).
Market-specific data margin of error: General population +/- 2.9
(N=1,150), informed public +/- 6.9% (N=min 200, varies by market,
China and U.S. +/- 4.4% (N=500), mass population +/- 3.0 to 3.6 (N
=min 739, varies by market).
Employee MOE: 27-market = +/- 0.8% (N=16,944)
Market-specific = +/- 3.2 to 4.6% (N=min 446, varies by market)
2
General Online Population
1,150 respondents per market
Ages 18+
All slides show general online
population data unless otherwise noted
Mass Population
All population not including informed public
Represents 84% of total global population
Informed Public
500 respondents in U.S. and China;
200 in all other markets
Represents 16% of total global population
Must meet 4 criteria
- Ages 25-64
- College-educated
- In top 25% of household income per
age group in each market
- Report significant media consumption and
engagement in public policy and business news
2019 Focus on
Employer-Employee
Relationship
55% of global general population are full- or
part-time employees (but not self-employed)
Oversample of employees of multinational
companies: 500 respondents per market
EU 6 average includes the following markets:
France, Germany, Italy, Ireland, The
Netherlands, Spain (excludes the U.K.)

3. 3
TRUST IN RETROSPECT
2001 2002 2003 2004 2005 2006 2007 2008 2009
Rising
Influence of
NGOs
Fall of the
Celebrity CEO
Earned Media
More Credible
Than
Advertising
U.S.
Companies in
Europe Suffer
Trust Discount
Trust
Shifts from
“Authorities”
to Peers
A “Person Like
Me” Emerges
as Credible
Spokesperson
Business More
Trusted Than
Government
and Media
Young
Influencers
Have More
Trust in
Business
Business Must
Partner with
Government to
Regain Trust
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Trust is Now
an Essential
Line of
Business
Rise of
Authority
Figures
Fall of
Government
Crisis of
Leadership
Business
to Lead
the Debate
for Change
Trust is
Essential to
Innovation
Growing
Inequality
of Trust
Trust in
Crisis
The Battle
for Truth
Trust
at Work

4. Trust in the
European Union
4

5. 52 50
44 45
49
52
56 56
43
24
38 40 42 43 45
48 49 50 51
58 60
63 65 66 67 69 69
73
Global26
EU
France
Italy
Germany
TheNetherlands
Ireland
Spain
U.K.
Russia
Japan
Turkey
U.S.
Australia
S.Africa
Malaysia
Argentina
Canada
Singapore
S.Korea
HongKong
Colombia
Brazil
Mexico
UAE
India
Indonesia
China
2019 Edelman Trust Barometer. TRU_INS. [European Union] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right
using a nine-point scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.“ 9-point scale, top 4 box, trust. General population,
26-market average and EU. 5
TRUST IN THE EU RISES
BOTH INSIDE & OUTSIDE THE EU
Percent trust in the European Union
ll llllll l lllllllllllllllllll+3 +1 +4 -4 +4 +1 +6 -4 +7 -6 +3 +7 +5 +9 +6 +2 +8 +8 +4 +3 +9 +2 +8 0 +8 +2 +2 +1
Y-to-Y Change- +0
TrustNeutralDistrust
Inside the EU Outside the EU+1

6. 6
2019 Edelman Trust Barometer. TRU_INS. [European Union] Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point
scale where one means that you “do not trust them at all” and nine means that you “trust them a great deal.“ 9-point scale, top 4 box, trust. Informed public and mass population, EU.
Percent trust in the European Union
HOWEVER, EU TRUST INEQUALITY IS AT DOUBLE DIGITS
49
42
51
44
54
48
55
40
61 62 66
55
65
56
63 61
EU France
The
Netherlands Italy Spain
Trust gap 12 20 15 11 11
Mass population
Informed public
Germany Ireland
8 8
Double-digit trust gaps in 4 of 6 EU markets TrustNeutralDistrust
U.K.
21

7. Government
% Trust 39 26 38 32 40 43 54 42
EU
Spain
Ireland
France
Germany
Italy
TheNetherlands
U.K.
       
       
7
2019 Edelman Trust Barometer. TRU_INS. Below is a list of institutions. For each one, please indicate how much you trust that institution to do what is right using a nine-point scale where one
means that you “do not trust them at all” and nine means that you “trust them a great deal.” 9-point scale; top 4 box, trust. General population, EU.
Percent trust in the European Union
EU MORE TRUSTED THAN NATIONAL GOVERNMENTS
30
18
12 9
2
-2
1
11pt
Gap
Higher trust in EU in 5 of 6 markets
TrustNeutralDistrust
European Union
%Trust 50 56 56 44 49 45 52 43

8. 8
2019 – A Year of Change

9. MORE THAN 4 IN 10 EU VOTERS UNDECIDED/
WILL NOT VOTE IN EUROPEAN ELECTIONS
As of November 2018
92019 Edelman Trust Barometer. Q31-Q36. Which political party do you intend to vote for in the upcoming elections to the European Parliament? General population, EU.
Undecided
Will not vote
41%
are undecided
or will not vote
7 5 5 5 8 8 11
34
25 26
34
34 37
4830 31
39
42
45
59
EU Germany Italy The Netherlands Spain France Ireland

10. France Germany Ireland Italy Spain
The
Netherlands
57 58 41 62 53 52
50 30 39 76 64 29
49 51 44 32 38 47
29 26 46 22 31 47
20 29 18 16 36 24
29 20 13 14 13 18
10 12 43 4 9 17
12 16 12 27 19 14
7 11 10 13 16 12
8 13 10 11 4 8
9 10 10 6 6 11
3 3 3 2 2 43
9
9
11
16
16
18
24
33
43
48
54
Other
Trade with non-EU countries
Transport and infrastructure
Innovation and technology
Economic integration within the EU
Brexit
Food and agriculture
Education
Healthcare
Climate change
Jobs and employment
Immigration/refugee crisis
Percent of EU voters who say each is among top three issues for EU
CITIZENS EXPECT THE EU TO FOCUS
ON IMMIGRATION, JOBS AND CLIMATE
102019 Edelman Trust Barometer. Q37. From the following list of issues, what are the top three issues that you believe the EU should be focusing its efforts on? General population, EU.
75+50-7425-490-24
EU

11. Percent of those in each country who agree that in the next 10 years the EU should focus more
on:
STRONG SUPPORT THAT THE EU SHOULD
FOCUS ON HUMANITARIAN PRIORITES
11
2019 Edelman Trust Barometer. Q38. Below are pairs of statements about the EU and potential political and policy agendas it could pursue in the future. For each, please indicate whether the
FIRST statement or the SECOND statement best describes your preference, even if neither is exactly right. What kind of EU would you like to see in 10 years’ time in relation to the following
statements? General population, EU.
72
61
66 69
76 78 79
28
39
34 31
24 22 21
EU France The
Netherlands
Italy Germany Ireland Spain
Defense
priorities
Humanitarian
priorities

12. 59
43
57 60 62 63
68
41
57
43 40 38 37
32
EU France Italy The Netherlands Spain Ireland Germany
Percent of those in each country who agree that in the next 10 years the EU should hold a:
MAJORITY OF EUROPEANS WANT THE
EU TO HAVE A MORE GLOBAL OUTLOOK
12
2019 Edelman Trust Barometer. Q38. Below are pairs of statements about the EU and potential political and policy agendas it could pursue in the future. For each, please indicate whether the
FIRST statement or the SECOND statement best describes your preference, even if neither is exactly right. What kind of EU would you like to see in 10 years’ time in relation to the following
statements? General population, EU.
Protectionist
economic outlook
Global
economic outlook

13. Percent of those in each country who agree that in the next 10 years the EU should have a:
NO CONSENSUS ON EU ROLE IN
INTERNATIONAL ARENA
13
2019 Edelman Trust Barometer. Q38. Below are pairs of statements about the EU and potential political and policy agendas it could pursue in the future. For each, please indicate whether the
FIRST statement or the SECOND statement best describes your preference, even if neither is exactly right. What kind of EU would you like to see in 10 years’ time in relation to the following
statements? General population, EU.
51
40 42
49 54 58 61
49
60 58
51 46 42 39
EU France Germany The Netherlands Italy Ireland Spain
Regional focus
Global focus

14. 14
TRUST AT WORK:
THE EU - A YEAR IN TRANSITION
1.Trust in EU is
Increasing
2.Disparities
Remain
Between
Informed &
Mass
Populations
3.Issue of
Immigration
Continues to
Dominate
Citizen
Concerns
4.More EU
Citizens
Favour a
Globally
Focused EU
Key Takeaways

15. #TrustBarometer
2019 EDELMAN
TRUST BAROMETER
Thank You