Just for you: FREE 60-day trial to the world’s largest digital library.
The SlideShare family just got bigger. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd.Cancel anytime.
To understand the magnitude of branding I have developed a brand integration model and a survey structure. To give it head and tail I have preparred a short powerpoint slideshow explaining a little bit more about the model and it's structure.
Free with a 14 day trial from Scribd