Your SaaS Infrastructure Choices:A Comparative Analysis<br />Bob Roudebush<br />Director of Sales Engineering, BlueLock, L...
Agenda<br />The SaaS Shift<br />Cloud Computing for SaaS Companies<br />PaaS versus IaaS<br />Characteristics<br />Cost<br...
The SaaS Shift: What It Means for ISVs<br />
A Lot of Choices for SaaS Providers<br />
Traditional Computing Model v. Cloud Computing Model<br />
Value of Cloud Computing for SaaS Companies<br />
The PaaS Option: Characteristics<br /><ul><li>True “Elastic” Scalability
Particularly suitable for “scale-out”
Popular for Web-based Applications
Ruby on Rails, .NET Azure, etc.
Reduces Development Time
Bundled Services: Security, Content Distribution, etc.
Impacts Application Architecture
Configuration as Coding, Session State / Caching
Platform/Vendor Lock-in</li></li></ul><li>The IaaS Option: Characteristics<br />Evolution of Existing Hosting Model<br />V...
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SaaS Infrastructure Choices: An Analysis

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This is a presentation that I delivered as part of Softletter's SaaS University event in Washington, D.C. on July 20th, 2010. I discussed the challenges for most software companies of moving to a SaaS model and what choices they have for hosting the infrastructure required for the new solution.

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SaaS Infrastructure Choices: An Analysis

  1. 1. Your SaaS Infrastructure Choices:A Comparative Analysis<br />Bob Roudebush<br />Director of Sales Engineering, BlueLock, LLC<br />
  2. 2. Agenda<br />The SaaS Shift<br />Cloud Computing for SaaS Companies<br />PaaS versus IaaS<br />Characteristics<br />Cost<br />Cloud Objections<br />Summary / Q&A<br />
  3. 3. The SaaS Shift: What It Means for ISVs<br />
  4. 4. A Lot of Choices for SaaS Providers<br />
  5. 5.
  6. 6. Traditional Computing Model v. Cloud Computing Model<br />
  7. 7. Value of Cloud Computing for SaaS Companies<br />
  8. 8. The PaaS Option: Characteristics<br /><ul><li>True “Elastic” Scalability
  9. 9. Particularly suitable for “scale-out”
  10. 10. Popular for Web-based Applications
  11. 11. Ruby on Rails, .NET Azure, etc.
  12. 12. Reduces Development Time
  13. 13. Bundled Services: Security, Content Distribution, etc.
  14. 14. Impacts Application Architecture
  15. 15. Configuration as Coding, Session State / Caching
  16. 16. Platform/Vendor Lock-in</li></li></ul><li>The IaaS Option: Characteristics<br />Evolution of Existing Hosting Model<br />Virtualized x86 hardware on a standard OS<br />Deploy application “As-Is”: .Net, LAMP, etc.<br />Increased Flexibility / Customization<br />Scale-Up or Scale-Down, Dedicated Compute Capacity<br />SaaS Vendor owns the “OS-App-Data” Stack<br />Can Include Managed Services<br />Passes burden of operational discipline to provider<br />SPLA programs allow shift of software costs to provider<br />
  17. 17. Relative Cost of the Choices<br />Capital Expense<br />Operational Expense<br />
  18. 18. Relative Cost: Hard Numbersfor 5 and 10 Servers (1st Year)<br />$100k/$200k<br />$30k/60k<br />$62k/$113k<br />$30k/$60k<br />$1.5k/$4.5k<br />$6k/$12k<br />$1.5k/$3.5k<br />$60k/$100k<br />Included<br />Included<br />Included<br />$6.5k/$13k<br />$100k/$150k<br />$70k/$100k<br />Included<br />$100k/$200k<br />Capital Expense<br />Operational Expense<br />
  19. 19. Cost Differential – Managed versus Unmanaged<br />Source: Toigo Partners International and HP<br />
  20. 20. A Real World Example: Projetech<br />
  21. 21. Typical Objections to Cloud Computing<br />
  22. 22. Summary<br />What’s your core competency?<br />Software versus Infrastructure<br />Know what to look for.<br />Service Level Agreements<br />Security and Control<br />Expert Services/Support<br />There are tangible benefits to Cloud for SaaS.<br />Ability to change cost structures<br />Economics will win over technology<br />
  23. 23. Analysts: by 2012, 80% of Fortune 1000 enterprises will be leveraging cloud computing in some way.<br />BlueLock, founded in 2006, provides multiple IaaS cloud hosting offerings for SaaS companies.<br />

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