Electronic Communication  and Social Networking      Best Practices         Al Kalter, Chairman    Rotary Youth Exchange F...
Evolution of Technology - 1990
Evolution of Technology - 1990
Evolution of Technology - 1995
Evolution of Technology - 2000
Evolution of Technology - 2005
Evolution of Technology - 2010
Communication – E-mail   Fast, easy, cheap   Global sharing of ideas/resources   Expectation of instant response   Los...
Promoting our Programs   Website – official channel
Promoting our Programs
Promoting our Programs
Promoting our Programs
Promoting our Programs Website – official channel Facebook/Twitter – official/unofficial    • YE Officers/Students/Paren...
Challenges Immersion impossible? Crowd sourcing / Group think Public vs. private – TMI? Comparisons and expectations ...
The Student Buy-In Break the bonds (parents & friends) Use social media to be social in your  new home, not your old hom...
The YEO Buy-In Embrace new avenues of promotion Consider new avenues of support Welcome input/content from    • Student...
Making it work:         A Facebook example   “Being an exchange parent and household    will be the richest most amazing ...
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YEO 2012_Electronic Communication and Social Networking Best Practices

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YEO 2012_Electronic Communication and Social Networking Best Practices

  1. 1. Electronic Communication and Social Networking Best Practices Al Kalter, Chairman Rotary Youth Exchange Florida
  2. 2. Evolution of Technology - 1990
  3. 3. Evolution of Technology - 1990
  4. 4. Evolution of Technology - 1995
  5. 5. Evolution of Technology - 2000
  6. 6. Evolution of Technology - 2005
  7. 7. Evolution of Technology - 2010
  8. 8. Communication – E-mail Fast, easy, cheap Global sharing of ideas/resources Expectation of instant response Loss of “sleep on it” time Unintentional “Reply To All” “The way old people communicate”
  9. 9. Promoting our Programs Website – official channel
  10. 10. Promoting our Programs
  11. 11. Promoting our Programs
  12. 12. Promoting our Programs
  13. 13. Promoting our Programs Website – official channel Facebook/Twitter – official/unofficial • YE Officers/Students/Parents • Responsibility for content • No filters • Communication channel? • Cannot be ignored!
  14. 14. Challenges Immersion impossible? Crowd sourcing / Group think Public vs. private – TMI? Comparisons and expectations Are you really there? Rules? • A 5th “D” – No Digital Existences? Getting the students to buy in
  15. 15. The Student Buy-In Break the bonds (parents & friends) Use social media to be social in your new home, not your old home Recognize the language crutch Can’t be in two places at once Can still have a good exchange, but not a GREAT one
  16. 16. The YEO Buy-In Embrace new avenues of promotion Consider new avenues of support Welcome input/content from • Students • Parents • Rotarians Enlist Rotex involvement Make this work for us!
  17. 17. Making it work: A Facebook example “Being an exchange parent and household will be the richest most amazing thing you can do for your family. Hosting lets you meet the best the brightest and the bravest; you also get a son or daughter you will love and who will redefine your notion of family and borders. There are no good excuses not to host if you have an extra bed and an open mind. It will be the BEST year of your life.” – Katrina Hess, host mom

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