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RI Convention, Bangkok, Thailand    Using Social Media to    Strengthen Your Club                7 May 2012            @ro...
Moderator Antoinette Tuscano   Works at RI, six years   20 years in communication   More than 13 years in online    com...
John Borst   Retired director of education, 1996   Took blog “Tomorrow’s Trust” to top 1% of all    blogs, 2006--2010. ...
Simone Carot Collins   Rotary Club of Freshwater Bay    District 9455, Australia   Founder of the Rotarians on Social Ne...
Melissa Ward•   District Governor-elect of District    7190, located in NY, USA•   Melissa is a thought leader in    socia...
Using Social Media to Strengthen             Your ClubSocial media is a fancy way todescribe the billions ofconversations ...
Using Social Media to Strengthen           Your Club
Using Social Media to Strengthen               Your ClubThere are millions of reasons to be on socialnetworks. There are8...
Using Social Media to Strengthen               Your ClubThrough social networks you canListen to what’s going on in your ...
Using Social Media to Strengthen Your                Club
Using Social Media to Strengthen                    Your Club      Add value   Comment on blogs or news stories   Intera...
Using Social Media to Strengthen             Your ClubRotary’s social media goals1) Strengthen the Rotary brandShowing Rot...
Using Social Media to Strengthen                Your ClubRotary’s social media goals2) ConnectThis helps   Listen to what...
Using Social Media to Strengthen               Your ClubRotary’s social media goals3) Collaborate and co-createThis can h...
Using Social Media to Strengthen                Your ClubRI on social mediaThe three main sites are   Facebook   Twitter...
Using Social Media to Strengthen             Your ClubRotary’s newest tool for collaborationis Rotary Showcase.It will all...
Using Social Media to Strengthen                      Your Clubhttp://map.rotary.org/en/project/pages/project_showcase.aspx
Using Social Media to Strengthen             Your ClubRotary Showcase has Facebook updates to showthat you have an active ...
Using Social Media to Strengthen             Your ClubRotary Voices: http://blog.rotary.org/
Using Social Media to Strengthen             Your ClubPurpose for Rotary VoicesTo help people understand and relate toRota...
Using Social Media to Strengthen             Your Clubwww.facebook.com/rotary -- 173,000 likes
Using Social Media to Strengthen                 Your ClubTwitter.com/rotary136,000 followers
Using Social Media to Strengthen                  Your ClubJoin theconventionconversationusinghashtag#ricon12
Using Social Media to Strengthen            Your ClubLinkedIn – 27,000 members
Using Social Media to Strengthen              Your ClubOur global reach -- During the week of World Polio Day, 24October 2...
Using Social Media to Strengthen                    Your ClubBefore you start, ask   Why do you need a presence on social...
Using Social Media to Strengthen               Your Club   Look at what other clubs/districts are    doing   Update your...
Using Social Media to Strengthen               Your ClubWebinarsTry free webinars about social media atwww.rotary.org/web...
Using Social Media to Strengthen            Your ClubGlobal Outlook’s social media guide
Panelist John Borst
Using Social Media to Strengthen               Your ClubSocial media is open, inclusive,listening, givingBlogs – the gran...
Using Social Media to Strengthen               Your ClubBlogsNow a mainstream content source along withnewsletters/papers ...
Using Social Media to Strengthen Your                      ClubWhy you should join LinkedIn!      Advance your career    ...
Using Social Media to Strengthen                Your ClubPinterest   Think of it as content curation using picturesCreat...
Using Social Media to Strengthen                Your ClubFor social media, remember   You are a publisher, not a marketer...
Panelist Simone Carot Collins
Using Social Media to Strengthen                 Your Club  FacebookYOU are the best PR for your club     Tell your own R...
Using Social Media to Strengthen            Your ClubFacebook page (not profile) forofficial club presence  Select a cove...
Using Social Media to Strengthen             Your ClubSlideShareUpload your bulletin and presentations toSlideShare   Can...
Using Social Media to Strengthen              Your ClubTwitterTwitter is great for real-time news    You can link your Tw...
Panelist Melissa Ward
Using Social Media to Strengthen            Your ClubHow to create a Facebook page
Using Social Media to Strengthen            Your ClubClub pages
Using Social Media to Strengthen                  Your ClubCreating a circle Like other club & district pages Repost info ...
Using Social Media to Strengthen                    Your ClubMobile   Phones and tablets have apps    that work with most...
YouTubeFavorite videos       Connected to RI channel
Using Social Media to Strengthen                Your ClubFlickr for photo sharingShare your convention photosathttp://www....
Using Social Media to Strengthen             Your ClubUse RI’s free photos on rotary.org
Social media resources   Convention presentations --    http://www.slideshare.net/Rotary_International   Rotarians on So...
Social media resources   Convention presentations --    http://www.slideshare.net/Rotary_International/   Facebook Cause...
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Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, Thailand, 6-9 May 2012

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Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, Thailand, 6-9 May

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Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, Thailand, 6-9 May 2012

  1. 1. RI Convention, Bangkok, Thailand Using Social Media to Strengthen Your Club 7 May 2012 @rotary #ricon12 www.facebook.com/rotary www.rotary.org/socialnetworking Presentation available on www.slideshare.net/Rotary_International
  2. 2. Moderator Antoinette Tuscano Works at RI, six years 20 years in communication More than 13 years in online communication Four years in social media
  3. 3. John Borst Retired director of education, 1996 Took blog “Tomorrow’s Trust” to top 1% of all blogs, 2006--2010. Took “Communities in Bloom-Dryden” blog to #3 CiB site in Canada, 2009 -- 2010 Joined Rotary Club of Dryden in December 2009 – est. ClubRunner website Jan. 2010 Communications director D5550 July 2011 – June 2014 – updated Dist. CR site Nov. 2010
  4. 4. Simone Carot Collins Rotary Club of Freshwater Bay District 9455, Australia Founder of the Rotarians on Social Networks Fellowship (ROSNF)
  5. 5. Melissa Ward• District Governor-elect of District 7190, located in NY, USA• Melissa is a thought leader in social media marketing• Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing.• Favorite Rotary Moment: a baseball game during a mission in Zimbabwe
  6. 6. Using Social Media to Strengthen Your ClubSocial media is a fancy way todescribe the billions ofconversations people arehaving online 24/7.
  7. 7. Using Social Media to Strengthen Your Club
  8. 8. Using Social Media to Strengthen Your ClubThere are millions of reasons to be on socialnetworks. There are800 million Facebook users, and it’s theNo. 3 site visited by users 65 and older 150 million LinkedIn users 127 million Twitter users
  9. 9. Using Social Media to Strengthen Your ClubThrough social networks you canListen to what’s going on in your communityand with friends and family Spread awareness of Rotary Amplify messagesConnect to your community and potentialRotarians
  10. 10. Using Social Media to Strengthen Your Club
  11. 11. Using Social Media to Strengthen Your Club Add value Comment on blogs or news stories Interact on Facebook/LinkedIn Tweet projects/activities Upload images or videos
  12. 12. Using Social Media to Strengthen Your ClubRotary’s social media goals1) Strengthen the Rotary brandShowing Rotary as world-class humanitarian and socialservice organization helps membership and fundraisingfor all involved in Rotary.
  13. 13. Using Social Media to Strengthen Your ClubRotary’s social media goals2) ConnectThis helps Listen to what Rotarians are saying Connect Rotarians to resourcesConnect Rotarians to what other Rotarians are doingworldwide
  14. 14. Using Social Media to Strengthen Your ClubRotary’s social media goals3) Collaborate and co-createThis can help us develop more meaningful andengaging resourcesCreate the Rotary message to spread it around theworld.
  15. 15. Using Social Media to Strengthen Your ClubRI on social mediaThe three main sites are Facebook Twitter LinkedInWhat’s new? Rotary Voices Project Showcase
  16. 16. Using Social Media to Strengthen Your ClubRotary’s newest tool for collaborationis Rotary Showcase.It will allow us to show the globalreach of Rotary.
  17. 17. Using Social Media to Strengthen Your Clubhttp://map.rotary.org/en/project/pages/project_showcase.aspx
  18. 18. Using Social Media to Strengthen Your ClubRotary Showcase has Facebook updates to showthat you have an active club. See a demo in a kiosk in the HOF
  19. 19. Using Social Media to Strengthen Your ClubRotary Voices: http://blog.rotary.org/
  20. 20. Using Social Media to Strengthen Your ClubPurpose for Rotary VoicesTo help people understand and relate toRotary by telling compelling storiesrelated to polio eradication and the sixareas of focus.
  21. 21. Using Social Media to Strengthen Your Clubwww.facebook.com/rotary -- 173,000 likes
  22. 22. Using Social Media to Strengthen Your ClubTwitter.com/rotary136,000 followers
  23. 23. Using Social Media to Strengthen Your ClubJoin theconventionconversationusinghashtag#ricon12
  24. 24. Using Social Media to Strengthen Your ClubLinkedIn – 27,000 members
  25. 25. Using Social Media to Strengthen Your ClubOur global reach -- During the week of World Polio Day, 24October 2011, Rotary and World Polio Day were mentionedtogether 803 times.  In other words, Rotary was mentioned in nearly 25% of all World Polio Day conversations  UNICEF and Gates Foundation trailed Rotary significantly
  26. 26. Using Social Media to Strengthen Your ClubBefore you start, ask Why do you need a presence on social media?How does it fit with your communications/publicrelations plan? Who is your audience?What experience do you want your visitors tohave? What are your resources of time and abilities?
  27. 27. Using Social Media to Strengthen Your Club Look at what other clubs/districts are doing Update your page regularly Designate more than one moderator Look professional. Use spell check and the Rotary emblem correctly.
  28. 28. Using Social Media to Strengthen Your ClubWebinarsTry free webinars about social media atwww.rotary.org/webinars.Look under the archived tab for pastsocial media webinars.
  29. 29. Using Social Media to Strengthen Your ClubGlobal Outlook’s social media guide
  30. 30. Panelist John Borst
  31. 31. Using Social Media to Strengthen Your ClubSocial media is open, inclusive,listening, givingBlogs – the granddaddy of social media; 10 years –over 1 billion blogs, one of the big three contentdomains, citizen journalism LinkedIn -- largest professional network on theInternet with more than 150 million members followingover 1.9 million companiesPinterest – the newbie, now #3 after FB and Twitter.Pictures, pictures and more pictures
  32. 32. Using Social Media to Strengthen Your ClubBlogsNow a mainstream content source along withnewsletters/papers and websites.Three main types  Informative stories  Opinion pieces – editorial & op ed.  Discussion initiatorsSources – Content Management System (CMS)  WordPress  Blogger by GoogleUses – Tie to website; DG’s story blog; use as inexpensive website; use asaggregator
  33. 33. Using Social Media to Strengthen Your ClubWhy you should join LinkedIn!  Advance your career  Discuss & learn about Rotary & Rotarian’s ideas  Only social media where B2B occurs Post detail C.V./resume – include Rotary roleParticipate in Rotary discussion groups (alsosocial media-related groups)  Official Rotary International Group  Future Vision Pilot Group  Rotary Leadership Institute  ClubRunner Users Group  Rotary E-clubs
  34. 34. Using Social Media to Strengthen Your ClubPinterest Think of it as content curation using picturesCreate a series of boards on which you pinpictures Link automatically to Facebook page Creates pintweet shortened URL & tweetUse third-party apps to extend options &gather data -- Repinly, Pinstamatic , Pinaquote, Snapito
  35. 35. Using Social Media to Strengthen Your ClubFor social media, remember You are a publisher, not a marketer Content still rules (jeffbullas.com) Are you a member of Generation C Learn = study the field (CU, UX, B2C) Measure your success You are in a marathon Think mobile You are the face of Rotary
  36. 36. Panelist Simone Carot Collins
  37. 37. Using Social Media to Strengthen Your Club FacebookYOU are the best PR for your club  Tell your own Rotary story on your own profile to your extended network  Use status updates to share what you have enjoyed or something that you are looking forward to  Share photos/videos of your participation in Rotary  Consider adding a Rotary emblem to your profile or cover photo
  38. 38. Using Social Media to Strengthen Your ClubFacebook page (not profile) forofficial club presence  Select a cover photo that showcases a project or diversity of membership  Use photos and videos to convey the variety of what you offer  Pin important news and use milestones  Use events to attract additional people to your activities
  39. 39. Using Social Media to Strengthen Your ClubSlideShareUpload your bulletin and presentations toSlideShare  Can embed them in Facebook and your club website  Dont include personal contact info!  Seek permission before including photos, especially of children
  40. 40. Using Social Media to Strengthen Your ClubTwitterTwitter is great for real-time news  You can link your Twitter account to your Facebook page so that you only need to enter news in one place  Journalists watch Twitter for news  Use hashtags # to help people find a particular item of interest (eg, event)  Do check for and respond to personal messages
  41. 41. Panelist Melissa Ward
  42. 42. Using Social Media to Strengthen Your ClubHow to create a Facebook page
  43. 43. Using Social Media to Strengthen Your ClubClub pages
  44. 44. Using Social Media to Strengthen Your ClubCreating a circle Like other club & district pages Repost info from club pages
  45. 45. Using Social Media to Strengthen Your ClubMobile Phones and tablets have apps that work with most social networks Easy to stay connected Useful for monitoring profiles
  46. 46. YouTubeFavorite videos Connected to RI channel
  47. 47. Using Social Media to Strengthen Your ClubFlickr for photo sharingShare your convention photosathttp://www.flickr.com/groups/riconventi.
  48. 48. Using Social Media to Strengthen Your ClubUse RI’s free photos on rotary.org
  49. 49. Social media resources Convention presentations -- http://www.slideshare.net/Rotary_International Rotarians on Social Networks Fellowship -- http://rosnf.net RI’s official social networking sites -- www.rotary.org/socialnetworking Rotary Images – www.rotary.org/images Official Rotary graphics – www.rotary.org/graphics Social media tips for clubs -- www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialmediatips.aspx Rotary’s blog, Rotary Voices -- http://blog.rotary.org/ Project Showcase -- http://map.rotary.org/en/project/pages/project_showcase.aspx RI on Pinterest -- http://pinterest.com/rotary/ RI webinars -- www.rotary.org/webinars
  50. 50. Social media resources Convention presentations -- http://www.slideshare.net/Rotary_International/ Facebook Causes -- www.facebook.com/causes General Facebook help -- www.facebook.com/help Facebook safely tips -- www.facebook.com/fbsafety Facebook custom username -- https://www.facebook.com/username/ Rotary videos on Vimeo -- http://vimeo.com/rotary A Rotarian’s Guide to Social Media -- http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ RI on Google+ -- https://plus.google.com/u/0/s/Rotary %20International#103220154881031144795/posts
  51. 51. Questions?

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