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State of Membership

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State of Membership

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State of Membership

  1. 1. THE STATE OF MEMBERSHIP Rotary International Membership Development October 2019
  2. 2. 2 Charlotte Ahlberg Rotary E-Club of 2410se Färjestaden, SWEDEN Michael Stone Rotaract club of Birmingham Alabama, USA WITH US TODAY:
  3. 3. 3 BE INSPIRED TO DELIVER VALUE KNOW WHY PEOPLE LEAVE ROTARY CONSIDER THE BENEFITS OF DIVERSITY KNOW WHERE TO GO FOR SUPPORT
  4. 4. 4 POLL What does “Grow Rotary” mean to you?
  5. 5. 5 ROTARY.ORG/STRATEGICPLAN GROWING ROTARY Support existing clubs Expand our reach
  6. 6. 6
  7. 7. 7 “Rotary is annually generating a scale of social and economic problem-solving effort that is worth nearly nine times more than it costs the organization to produce,” —Johns Hopkins Center for Civil Society Studies 47 MILLION Volunteer hours per year $850 MILLION Worth of community service
  8. 8. 5-YEAR MEMBERSHIP TRENDS, 1 JULY 1.2 Million Members 2015 1.204 2016 1.203 2017 1.202 2018 1.195 2019 1.189
  9. 9. REGION 2019 2009 Asia 32% 26% Canada, the Caribbean, and the United States 28% 32% Africa, Europe and the Middle East 25% 25% Latin America 8% 8% Great Britain and Ireland 4% 5% Australia, New Zealand, and the Pacific Islands 3% 4%
  10. 10. Reputation, traditions and established customs Making a difference, flexibility, and innovation Personal and professional growth Service DELIVERING VALUE
  11. 11. MEMBERSHIP OVERVIEW 1,189,466 members 46% age 50-69 5% under 40 273,577 women 35,890 clubs
  12. 12. Does your club reflect the demographic profile of the area’s business, professional, and community leaders?
  13. 13. 26% 0 District governors Source: Rotary International as of July 1, 2019 WOMEN IN LEADERSHIP, 2019-2020 Club presidents Regional leaders RI Directors RI President 21% 28% 10% Club presidents District governors Regional Leaders RI Directors RI President
  14. 14. 172,030 members 10,000 clubs 179 countries +1,223 clubs in 2018-2019 ROTARY.ORG/ROTARACT 52% women
  15. 15. Service oriented Impact focused Personal & professional development Supportive of Areas of Focus
  16. 16. 158,000 MEMBERS 164,500 MEMBERS 52% have been members for less than three years
  17. 17. When members do leave our club, we take the time to talk to them and understand why? YOU SAID: Yes 69% No 25% I’m not sure 16% 1027 webinar responses
  18. 18. WHY MEMBERS LEAVE 34% Cost and/or time 20% Club environment 17% Unmet expectations 34% would not recommend Rotary
  19. 19. WHY ROTARY?
  20. 20. Prospective and current members value LOCAL COMMUNITY SERVICE
  21. 21. PROFESSIONAL DEVELOPMENT “When we say yes to Rotary, I don’t think many people understand the scope of what they’re saying yes to. The great joy is finding that out.” – A Rotarian
  22. 22. Leadership Development Program (LDP) 9 months Learn about the responsibilities of leading a club AND your leadership style Professional Partners Program
  23. 23. Do you regularly ask for feedback from members in order to change what is no longer working? YOU SAID: Yes 78% No 15% I’m not sure 7% 1035 webinar responses
  24. 24. POLL How satisfied are you with the pace of change in your club?
  25. 25. IS YOUR CLUB HEALTHY? ROTARY.ORG/ MEMBERSHIP
  26. 26. CLUB PLANNING ASSISTANT
  27. 27. ROTARY.ORG/MEMBERSHIP CHALLENGES FACED BY CLUB LEADERS 43% Attracting new members 26% Accommodating the varied needs of members
  28. 28. MEMBERSHIP LEADS 50% have a personal connection to Rotary 59% under 40 37% women 71% NEVER CONTACTED 19,500 leads/year
  29. 29. What’s your UNIQUE SELLING POINT? ROTARY.ORG/FLEXIBILITY
  30. 30. SATELLITE CLUBS CHANGE MEETING FREQUENCY NEW MEMBERSHIP TYPES MEET ONLINE
  31. 31. TAKE ACTION LEARN ASK VISIT ROTARY.ORG/MEMBERSHIP
  32. 32. Q&A MembershipDevelopment @Rotary.org

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