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Social Media Basics


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Social Media Basics

  1. 1. Social Media Basics
  2. 2. Today’s Panel <ul><li>Moderator: Loryn Clark </li></ul><ul><li>Rotary Club of Albert Park, Australia </li></ul><ul><li>Panelist: Genevieve Flight </li></ul><ul><li>Rotary Club of London , England, UK </li></ul><ul><li>Panelist: Melissa Ward </li></ul><ul><li>Rotary Club of Twin Bridges, New York, USA </li></ul><ul><li>Panelist: Joe Lorenzo </li></ul><ul><li>Public Relations Specialist </li></ul><ul><li>Rotary International, Evanston, USA </li></ul>
  3. 3. Social media is a conversation
  4. 4. This is a fundamental shift in the way we communicate
  5. 5. Impacts of Social Media
  6. 6. Facebook <ul><li>A social network connecting people through connections, messages, photos, and videos </li></ul><ul><li>Over 500 million visitors return to the site each month (30% from mobile device) </li></ul><ul><li>The 55+ Audience grew 922.7% in 2009 </li></ul>
  7. 7. Twitter <ul><li>A microblog (up to 140 characters) to share news, content, images, video with followers </li></ul><ul><li>190 million users (27% log in everyday) </li></ul><ul><li>600 million searches per day </li></ul><ul><li>46% of users update via mobile device </li></ul>
  8. 8. Reaching the Consumer <ul><li>78% of online users trust the recommendation of other consumers </li></ul><ul><li>34% write about products and brands </li></ul><ul><li>70% of all purchase decisions are friend recommended </li></ul>
  9. 9. Listen First <ul><li>“ It’s about conversations, and the best communicators start as the best listeners.” </li></ul><ul><li>- Brian Solis, Social Media Manifesto </li></ul>
  10. 10. Advantages
  11. 11. Social Media Tips
  12. 12. Add Value <ul><li>Comment on blogs or news stories </li></ul><ul><li>Interact on Facebook / LinkedIn </li></ul><ul><li>Tweet projects/activities </li></ul><ul><li>Upload images or videos </li></ul>Share your expertise to benefit the members of the community… Conversations Build Trust
  13. 13. The Goal is not to control the conversation
  14. 14. Rotary’s Social Media Presence
  15. 15. Rotary’s Strategy <ul><li>Listen and learn </li></ul><ul><li>Communicate to new audiences </li></ul><ul><li>Connect better in the 21 st Century </li></ul>
  16. 16. How you can too <ul><li>Highlight active/inspiring Rotarians </li></ul><ul><li>Share project images, video, testimonials </li></ul><ul><li>Drive traffic to your website or blog </li></ul><ul><li>Build a community within yours </li></ul>
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  20. 20. Linkedin
  21. 21. Flickr
  22. 22. YouTube
  23. 23. Share Rotary News
  24. 24. Global Outlook: Social Media
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  26. 26. Let’s Chat