Rotary’sSocial Business Strategy
Now: Rotary talks, everyone listens                             Future:                                         collaborat...
What do these Rotarians have in common?
What do these Rotarians have in common?
What do these Rotarians have in common?
Collaborative Platforms                          NOWLack of collaborative platforms is keeping Rotarians separated.
Collaborative Platforms             FUTURE
BackgroundHow can we better connect RotariansUsing social mediaTo maximize impact
Rotary’s social business strategyRotary will increasingly use digital, socialstrategies to engage Rotarians, the “familyof...
Making Connections Today    • International Convention    • International Assembly    • Zone Institute    • Friendship Exc...
Connecting with Member Profiles                                     • Comprehensive profiles,                             ...
Member ProfilesBig Picture: Social Business & Other Key Rotary Initiatives
Idea Platform• a common passion   • a desire to begin a project            • seek input and              validate the idea...
Idea Platform
Idea Platform
Idea Platform
Rotary App Store• looking for a better way to  manage club business       • want to know what’s         available         ...
Rotary App Store          What is an “app store?”
Rotary App Store  Why does Rotary need an app store?    Rotarians can help each other     select the best online tools!
Rotary Club Locator in the Apple App Store
Rotary App Store
Rotary Showcase • Community Service      • Vocational                            Service• International Service   • New   ...
Rotary Showcase             xxxxxxxxxxx
Rotary Showcase             xxxxxxxxxxx
Rotary Showcase             xxxxxxxxxxx
Rotary Showcase           Facebook Updates
Rotary Showcase
Social Business StrategyHow does social business fit with the Strategic Plan?
Social Business Strategy        How does social business fit with the Strategic Plan?Foster club innovationand flexibility...
Social Business Strategy        How does social business fit with the Strategic Plan?                                     ...
Social Business Strategy        How does social business fit with the Strategic Plan?                                     ...
Engage Rotarians in the co-creation of value
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Rotary social business strategy presentation from the 2012 RI Convention in Bangkok

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Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public.

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  • Quick statement about “what this is not” – it is not about how Rotarians can use Facebook or LinkedIn or Twitter (there are other workshops on those topics). This is about platforms developed for Rotarians to encourage connections and conversation among Rotarians and between Rotarians and interested partners.Old/current model: one way conversation.Future direction: Rotarians connect, collaborate with each other and the world, increasing their ability to lead.
  • Two main ideas:Making connectionsMoving from a model of “Rotary speaks, everyone listens” to Everyone speaks; everyone listens; a conversation.The presentation will tell several stories of Rotarians making connections. As you go through the presentation, you will see two people “pop out” as we tell the story of how they will benefit from one of the specific platforms described here: Member Profiles, Idea Starter, App Store. All 6 connect their stories to Rotary Showcase.
  • One is from a big club, one is from a small club. One is a seasoned Rotarian, a PCP with over thirty years as a member, and one has only been a member for 5 years and hasn’t yet held a leadership role. But they have something in common. We will come back to these Rotarians’ stories during our presentation.Ex: 2 recently-named DGNS beginning to learn about their responsibilities and prepare for their role. (CDS can likely provide.)2 Rotarians who are looking for project partners.2 club presidents – same district – trying to decide the best online record keeping software to purchase for their club.
  • Before we discuss the specific initiatives that make up the SBS let me paint a picture for you of what these new platforms will do for Rotary.This fish tank shows fish swimming among their own kind.
  • In this fish tank, the walls separating the fish have been removed and they all swim together.
  • President Banerjee attended Barry’s institute in Denmark and heard a presentation by Mario & Stephanie.Committee was formed, analyzed options, selected a social business strategy.Several initiatives going on in parallel that came to very similar conclusions – brand revitalization, digital strategy evaluation (ROSE), and this committee. Initiatives converged.ROSE, S&G, Committee to DevSoc Net all came to similar conclusions re: member profiles/user experience Public/Private spaces
  • Full statement:Rotary will increasingly use digital, social strategies to engage Rotarians, the “family of Rotary”, and the general public. The tools we choose to implement will be worthy of Rotarians’ trust. These tools will make it easier for Rotarians to build and deepen relationships with one another and to discuss and collaborate on Rotary-related business. We will encourage the use of social technologies consistent with these goals and development of new technologies where gaps exist.
  • The two Rotarians are both new District Governor Nominees – eager to connect with others as they learn about their new roles.Rotary has always been about making connections – and there are many ways to connect today.BUT while you meet a lot of wonderful people, it’s still relatively random who you meet and how you meet them. It’s hard to target your connections based on common roles or interests.
  • Discuss what’s possible:Allow members who opt-in to develop robust personal profilesEstablish public and private online communities to engage members and potential membersProvide a common calendarcomprehensive individual profiles with the ability to search attributes and interestsability to create a network of contacts based upon user needscapability to contact others through the platformcreation of a comprehensive Rotary calendar containing local eventsability to create private groups based on Rotary business needsimplementation of an idea/project matching platformimplementation of a “hub” where Rotary could promote and enhance authorized Rotarian-created tools
  • This graphic will build as we explain each initiative, starting with Member Profiles then adding on additional functionality available to authenticated members: what users can do on rotary.org.Three initiatives underway that will provide functionality to authenticated users: Idea Platform, Rotary Showcase, App Store
  • Two Rotarians with a common passion – in this case, Rotary historyThese Rotarians are from opposite sides of the world. Both are longstanding Rotarians and are passionate about Rotary history (and both are members of the History Fellowship). One would like to create a family tree that traces every club through its sponsor back to the original Chicago club…
  • Any authenticated user (Rotarian, spouse, Rotaractor) can post a project. Interface will be in 9 languages, but posts will be in the language of the poster.
  • The many ways that people can contribute to an idea: money, time, resources, expertiseMembers of the Rotary family post ideas; contributors can be within or out of the Rotary familyThe Idea Platform will support co-creation of value, whether connecting Rotarians around ideas like Don’s or helping clubs find partners, funding & resources for service projects.It will replace ProjectLINK but do much, much more than project link.
  • Idea Platform – Support & Strengthen Clubs, replaces ProjectLink
  • Let’s go back to two Rotarians who are club presidents. They are both trying to help their club determine its online presence for the next few years, especially its club website. One club wants to purchase a ready made solution that is easy for many different club members to help maintain. One club has been with a website management company but has had mixed feelings about the quality of the site and ease of use. They are exploring new solutions, but the CP isn’t sure where to turn to find more information, especially from fellow Rotarians.Even though these two club presidents are in the same district, and have even met before, they currently have no way of knowing that they are both tackling similar issues.
  • General explanation of what an app store is, using screenshots from android or apple store.
  • Another reason why we need an app store is that Rotarians need each others’ help in finding the tools they need, and sometimes in selecting from a few different options to meet their needs. Let’s return to the story of the club presidents looking for the best club-management tools….Look at the number of options available (and these are just the ones that fit on the screen)License the marks to manage the brand without shutting down innovationProvide resources for easy integration with member dataProvide a platform that makes access to the tools – and Rotarian reviews of the tools – easily available
  • Another feature of an app store is user reviews. Some of you may have the Rotary Club Locator app on your iphone or android. This is the listing of our Club Locator App in the Apple app store - along with the reviews it has received by users.First you see what we want you to see – our listing.Next you see what users think about it.
  • Rotary App Store – Imagine, too, that the Family Tree was an app available in the app store…
  • Rotary Showcase allows any authenticated member of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on rotary.org, users will also have the option to update their Facebook status with their Rotary Showcase projects. This is the landing page on Rotary.orgThis page has:Featured projects: Staff will review and select completed projects to feature at the top of the page – but any member of the Rotary family can post any project; RI approval is not required.
  • Same page, below the Showcase Highlights:A list of projects showing the primary project photo. If you mouse over a photo, you will get a brief description of the project. Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed)The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  • The project detail page shows:Required info: title, short description, country, start/end dates (Explain that we want it to be as easy as possible to add a project; minimal required information)Flair for category (if AoF) and foundation fundingOptional: long description, partner clubs, partner members, additional photos and a link to video (encourage people to tell us more, but not required)Impact: who did this project benefit & how? How much money raised or donated? How many volunteers? Volunteer hours? Value of in-kind donations? The Impact tracker shows the contributions for this specific project – which will be aggregated with other club/district projects in Rotary Club Central and aggregated on Rotary Showcase for worldwide impact of Rotary.
  • If the user has a Facebook account and gives permission, then project updates will be posted to Facebook status:When project is first postedWhen any updates are made, e.g. add photos or video, member joins a project, impact data is added
  • Idea Platform – Support & Strengthen Clubs, replaces ProjectLinkSupport and Strengthen ClubsEnhance Public Image and AwarenessFocus and increase humanitarian service
  • The RI St plan is comprised of three strategic priorities supported by 16 goals. The SBS is aligned with all of the 16 goals, but there are a few in particular where the SBS will be particularly valuable. Foster club - Ability to connect and share ideas more easily will result in increased innovation amongst Rotary clubs.Encourage clubs to - It will become easier to see service projects of RCs around the world, to get ideas and inspire clubs to increase the service that their club is involved with.Improve member recruitment – the accomplishments of Rotary, the passion and ingenuity of its members will be center stage with the SBS. Seeing all Rotary is and has to offer, Rotary sells itself.
  • The RI St plan is comprised of three strategic priorities supported by 16 goals. The SBS is aligned with all of the 16 goals, but there are a few in particular where the SBS will be particularly valuable. Foster club - Ability to connect and share ideas more easily will result in increased innovation amongst Rotary clubs.Encourage clubs to - It will become easier to see service projects of RCs around the world, to get ideas and inspire clubs to increase the service that their club is involved with.Improve member recruitment – the accomplishments of Rotary, the passion and ingenuity of its members will be center stage with the SBS. Seeing all Rotary is and has to offer, Rotary sells itself.
  • The RI St plan is comprised of three strategic priorities supported by 16 goals. The SBS is aligned with all of the 16 goals, but there are a few in particular where the SBS will be particularly valuable. Foster club - Ability to connect and share ideas more easily will result in increased innovation amongst Rotary clubs.Encourage clubs to - It will become easier to see service projects of RCs around the world, to get ideas and inspire clubs to increase the service that their club is involved with.Improve member recruitment – the accomplishments of Rotary, the passion and ingenuity of its members will be center stage with the SBS. Seeing all Rotary is and has to offer, Rotary sells itself.
  • The RI St plan is comprised of three strategic priorities supported by 16 goals. The SBS is aligned with all of the 16 goals, but there are a few in particular where the SBS will be particularly valuable. Foster club - Ability to connect and share ideas more easily will result in increased innovation amongst Rotary clubs.Encourage clubs to - It will become easier to see service projects of RCs around the world, to get ideas and inspire clubs to increase the service that their club is involved with.Improve member recruitment – the accomplishments of Rotary, the passion and ingenuity of its members will be center stage with the SBS. Seeing all Rotary is and has to offer, Rotary sells itself.
  • Lead to better engagement – people will connect better because they will be able to share ideas, projects, guide each other….These tools represent some of the many ways that we facilitate connections – which can result in a diverse group of Rotarians coming together for service projects.The promise: We’re innovators, problem solvers, entrepreneurs and above all leaders.
  • Rotary social business strategy presentation from the 2012 RI Convention in Bangkok

    1. 1. Rotary’sSocial Business Strategy
    2. 2. Now: Rotary talks, everyone listens Future: collaborate Rotarians talk connect The world listens partners engages
    3. 3. What do these Rotarians have in common?
    4. 4. What do these Rotarians have in common?
    5. 5. What do these Rotarians have in common?
    6. 6. Collaborative Platforms NOWLack of collaborative platforms is keeping Rotarians separated.
    7. 7. Collaborative Platforms FUTURE
    8. 8. BackgroundHow can we better connect RotariansUsing social mediaTo maximize impact
    9. 9. Rotary’s social business strategyRotary will increasingly use digital, socialstrategies to engage Rotarians, the “familyof Rotary”, and the general public.These tools will make it easier for Rotariansto build and deepen relationshipswith one another and to discuss andcollaborate on Rotary-related business.
    10. 10. Making Connections Today • International Convention • International Assembly • Zone Institute • Friendship Exchange or GSE • Rotarian Fellowships • Mutual Friends • LinkedIn
    11. 11. Connecting with Member Profiles • Comprehensive profiles, searchable by attributes and interests • Network of contacts based upon user needs • Ability to contact others through the platform • Comprehensive Rotary calendar containing local events• Private groups based on Rotary business needs
    12. 12. Member ProfilesBig Picture: Social Business & Other Key Rotary Initiatives
    13. 13. Idea Platform• a common passion • a desire to begin a project • seek input and validate the idea • find others who want to help
    14. 14. Idea Platform
    15. 15. Idea Platform
    16. 16. Idea Platform
    17. 17. Rotary App Store• looking for a better way to manage club business • want to know what’s available • need help evaluating solutions
    18. 18. Rotary App Store What is an “app store?”
    19. 19. Rotary App Store Why does Rotary need an app store? Rotarians can help each other select the best online tools!
    20. 20. Rotary Club Locator in the Apple App Store
    21. 21. Rotary App Store
    22. 22. Rotary Showcase • Community Service • Vocational Service• International Service • New Generations
    23. 23. Rotary Showcase xxxxxxxxxxx
    24. 24. Rotary Showcase xxxxxxxxxxx
    25. 25. Rotary Showcase xxxxxxxxxxx
    26. 26. Rotary Showcase Facebook Updates
    27. 27. Rotary Showcase
    28. 28. Social Business StrategyHow does social business fit with the Strategic Plan?
    29. 29. Social Business Strategy How does social business fit with the Strategic Plan?Foster club innovationand flexibilityEncourage clubs toparticipate in a varietyof service activitiesDevelop leaders
    30. 30. Social Business Strategy How does social business fit with the Strategic Plan? Increase collaboration and connection with other organizationsFoster club innovation Create significant projectsand flexibility both locally and internationallyEncourage clubs toparticipate in a varietyof service activitiesDevelop leaders
    31. 31. Social Business Strategy How does social business fit with the Strategic Plan? Increase collaboration and connection with other organizationsFoster club innovation Create significant projectsand flexibility both locally and internationallyEncourage clubs toparticipate in a variety Publicize action-orientedof service activities service Encourage clubs toDevelop leaders promote their networking opportunities and signature activities
    32. 32. Engage Rotarians in the co-creation of value

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