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Rotary 2: Rotary for the 21st Century

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Rotary 2 is an RIBI initiative to offer flexible and innovative opportunities for people to join Rotary. In 2017-18, we created over 250 new club opportunities based on satellite, alternative, and rejuvenated clubs, with a national launch campaign targeted at the 30-60 age group. Join us to learn what we are doing to create a Rotary for the modern age.

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Rotary 2: Rotary for the 21st Century

  1. 1. A PAGE FOR BIG BOLDBULLET ITEMS Rotary for the 21st Century Denis Spiller
  2. 2. Rotary for the 21st Century - Rotary 2 Denis Spiller Presdient RIBI – 2017/18 Roddy Duncan Rotary Coordinator Tony Quinn Rotary Coordinator
  3. 3. The Rotary Landscape in RIBI For those registered on the DMS Average age is 69.9
  4. 4. Challenges for Rotary • Age Demographics – Average age 70 • Clubs not attractive to Young People • Clubs hung up on traditions • Too few female members – Less than 20% • Too few working rotarians – Less than 15%
  5. 5. The Rotary Landscape in RIBI For those registered on the database Average Age 69.9 Issue 15-20% not age registered
  6. 6. Is Rotary fit for the 21st Century ? Is Rotary fit for generations of the 21st century ?
  7. 7. What ever Happened to Rotaract in the 90’s and 00’s
  8. 8. I’ll tell you what happened ! • From 42 clubs in D1120 (1500 members) to zero • Age limit of 18-30 • Rotaract was a first class marriage agency! • The Government sent everyone to University • Rotaract failed to recruit at lower end of age range • Membership of just 4-6 years • Rotary mostly ignored it • Over 900 Rotaract clubs in RIBI – LOST • 20,000+ potential Rotarians - MOSTLY LOST
  9. 9. Has Rotary fallen into the same trap ? Ignored the Rotaract lessons and continued to recruit at top end In 1990’s were comfortable with 60,000 in RIBI Were (some still) in denial of the Dual gender status Missed the chance to recruit young professional Rotaractors
  10. 10. Consequence • Have all grown old together • Lost the business networking attraction to working people • Members Vocational relevance is 20 years out of date • Average age of 70+ • Membership fallen dramatically • Clubs closing • Working Rotarians probably < 15% • Female membership in just 17% • Soon, members too old for hands on Rotary • Communities denighed Rotary
  11. 11. Out of the Gloom and into the Light
  12. 12. Growth Through Going back to our Roots • Rotary for business people and volunteers- not just the retired! • Create Rotary opportunities for the 20- 60 year olds • Offering Rotary in the way the millennials want to do it • Addressing the needs of the time poor and the cash poor • Re-introducing Business networking • Addressing all types of diversity
  13. 13. In 114 Years of Rotary – What has changed? • 1905 Rotary was born • 1914 British Association of Rotary Clubs • 1917 The Rotary Foundation • 1927 Rotary International in Britain and Ireland – R.I.B.I. • 1986 Dual gender introduced • 2018 Membership approves radical change at RIBI to be a Regional role model for the world • Not what you might call steady development
  14. 14. 1930
  15. 15. 2019
  16. 16. A Communication Revolution
  17. 17. Resistance To Change
  18. 18. Is Rotary Changing?
  19. 19. Is Rotary Changing?
  20. 20. Moving towards Rotary for the 21st Century • Currently a Baby Boomer organisation • We must create Rotary suitable for the Millennials, Mid lifers and early retirees • Millennials • Never known the world without the internet • Always been able to email and text message • Mobile technology is an integral part of their lives and business • Accept it! • These are the exact professionals of today that we were when we joined Rotary
  21. 21. But……. • Will they join a Rotary of the 20th Century? NO • Life and business has changed • Time and cost is as important as ever • But- anyone will find time and money for what they want to do • Lunch breaks don’t exist • Formality has left the office • Traditions have changed • Rotary must be a product attractive to the Millenials
  22. 22. What are the needs of our target generations? We must understand them. Research by RIBI and NCVO
  23. 23. Recent Research – Young Millenials 18-25 • Young – early in career • Energetic – Want social and physical activity • Need Business Networking • Inquisitive – want personal development • Compassionate – have a social conscience, seek meaningful causes • Values – environmentally aware, global thinking and social oriented • Involvement – Activists, champions of social causes • Awareness – Well read and aware – have opinions • Digital footprint – Regular SM users on multiple platforms
  24. 24. Recent Research - Mid Lifers 35-49 • Independent – established careers • Family Focused – probably got teen age children • Still neeed Business Networking • Settled – Homes and businesses • Busy – Hobbies, holidays, children • Values – Family local community, happy and active • Involvement – Prefer to volunteer infrequently, one off events • Awareness – Keenly focused on community and local issues • Digital footprint – Social media accounts regular FaceBook and Email and smartphone owners
  25. 25. Recent Research – Recent retired 60-70 • Experienced • Time Rich and possibly cash rich • Business Networking not important • Adrift – want to give back and seek out opportunities • Values – Family oriented seeking high quality of life • Involvement – Volunteering can be a driver and an outlet • Awareness – Well read on current affairs with informed opinions • Digital footprint – may be more sporadic users of email and SM
  26. 26. There is an Solution We can address their needs
  27. 27. Rotary 2 A new Rotary maximizing on flexible rules • Project Driven • Family Oriented • Business Networking • Informal Meeting • No meals • No traditions
  28. 28. The Rules of the Game have changed Rule 1 of 1 – Rotary should meet regularly – min twice a month Remember – It’s easier to ask Forgiveness than it is Permission Adopt the Nike Slogan – Just Do It! ‘There are NO Rotary Police’ – RIP Barry Rassin 17/5/2019
  29. 29. Rotary 2 Club Models In Great Britain and Ireland • 2017/18 Target 250 new flexible innovative opportunities • 2018/19 Target a further 100 •Satellites •Alternative Groups •New groups •E-Clubs •Changed and Rejuvenated Rotary
  30. 30. So Far in 18/19 Goals and Achievments •250 opportunities •70 new satellites registered en-route to charter – That’s a whole new district! •13 new clubs chartered in 2018/19 – 300+ members
  31. 31. Rotary 2 A few Examples Siloth Newport Frome Kings Hill Maidenhead Bridge Bentley Cheshire Stratford Friday Group Marlowe Bridge Reheaney and many more
  32. 32. How to join the Rotary 2 movement • Take a health check • 70+ ? You have 10 years • Use Rotary2 Video library • Use Assistant Coordinators • Know the DNR Cases • Don’t deny the community of Rotary - Create a Satellite
  33. 33. Our biggest barrier is Public Perception Old, male, pale and stale!
  34. 34. Visions for the future
  35. 35. Questions Contact denis@thespillers.me
  36. 36. THANK YOU! Contact denis@thespillers.me

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