Best Practices for Club Websites workshop


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2012 RI Convention workshop, Bangkok, Thailand, 6-9 May

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  • 36 years in education, blog niche Catholic education, data supplied by Technorati CiB –Dryden town of 8000, only CiB Canada, & CiB Ontario had more visits. Data by Google
  • Rotary Showcase allows any authenticated member of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on, users will also have the option to update their Facebook status with their Rotary Showcase projects. This is the landing page on This page has: Featured projects: Staff will review and select completed projects to feature at the top of the page – but any member of the Rotary family can post any project; RI approval is not required. Project Showcase also has Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  • If the user has a Facebook account and gives permission, then project updates will be posted to Facebook status: When project is first posted When any updates are made, e.g. add photos or video, member joins a project, impact data is added
  • Brian Hall’s slide
  • Brian Hall’s Free RI newsletters:
  • For Rotary information, you can link to Brian Hall’s slide
  • Brian’s slides
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  • It highlights what’s different as well as diversity. Meeting times, projects, and social media sites are on the front page. Brian Hall’s slide
  • Brian Hall’s slide Brian’s last slide. Transitions to Philip to talk about some additional tools and features a club or district website could have.
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  • 36 years in education, blog niche Catholic education, data supplied by Technorati CiB –Dryden town of 8000, only CiB Canada, & CiB Ontario had more visits. Data by Google
  • John Borst slide Bullet 5: show slide example of screen shots from three iPad formatted newspapers
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  • John Borst slide Each of these bullets is best illustrated with examples as bullets 1,2,3, & 9 are illustrated in the extra slides I have attached.
  • John Borst slide Buttons make websites more mobile friendly because the button is easier to touch on a smart phone than a link.
  • John Borst slide – Look at the Toronto Star to see the three-column layout.
  • John Borst slide – looking at columns
  • John Borst slide – issue of columns
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  • Best Practices for Club Websites workshop

    1. 1. RI Convention, Bangkok, ThailandBest Practices for Club Websites 9 May 2012 @rotary #ricon12 Presentation
    2. 2. Moderator Per Hylander – D-1440 Rotarian since 1991  Rotary Coordinator 2010-13  District trainer 2006-09 + 2012-  Chair Rotary Denmark 2006-07  District governor 2005-06  Club president 1998-99 Management consultant
    3. 3. Panelist John Borst Retired director of education, 1996 Took blog “Tomorrows Trust” to top 1% of all blogs, 2006-10. Took “Communities in Bloom-Dryden” blog to #3 CiB site in Canada, 2009-10 Joined Rotary Club of Dryden in December 2009 – est. ClubRunner website Jan. 2010 Communications director D5550 July 2011 – June 2014 – updated district ClubRunner site Nov. 2010
    4. 4. Panelist Brian Hall 15 Years in high-tech (programmer) 2011 RI Convention HOC Technical Chair (HOC ticketing website) Multiple club and district websites and Facebook pages D6840 District governor-designate
    5. 5. Panelist Philippe Lamoise Governor District 5340 in 2006-07 Web developer and programmer specialized in online registration and payments, calendars, directories, etc. Creator of the Matching Grants website Webmaster of District 5340 since 2001
    6. 6. Rotary Showcase – A new way to share projects online
    7. 7. Rotary ShowcaseRotary Showcase has Facebook updates to showthat you have an active club. See a demo in the Rotary Bookstore in the HOF.
    8. 8. Panelist Brian Hall
    9. 9. Content – Understanding thewebsites and social media connection Twitter – Short-lived, conversational Facebook – More durable, conversational Website – Most durable, less conversational (blogs blur this!)
    10. 10. Update news frequently. You can use RSS feeds: Twitter feeds Newsletter content Announcements and news items
    11. 11. Club information may change less frequently, such as Major projects Club history Club meeting place, time, state, and country Club contact info, including for membership
    12. 12. AccuracyKeep your information – including hyperlinks – accurate!
    13. 13. Highlight your differencesWhat’s different about yourclub? Highlight it! Envision your target audienceBuild your site to create interest for thataudience Use social media to link people to your website
    14. 14. Best Practices for Club
    15. 15. OneRotary Integration between Rotary International and your club/district Vendors currently integrating:  ClubRunner (  DaCdb (  Svensk Rotary Service ( Additional info: or 1-866-976-8279
    16. 16. Panelist Philippe Lamoise
    17. 17. District 5340 website stats Over 500 visits per day Over 2,500 pages per day Over 14,000 hits per day
    18. 18. Target audience Club members Rotary visitors Potential members Potential donors  Cash for project, items for auctions Press
    19. 19. Development and maintenance Webmaster is a club member  Pros: free, flexible  Cons: you rely on a volunteer, level of expertise Off-the-shelf commercial system  Pros: easy to use, moderate price  Cons: limited features Custom developments  Pros: very flexible, unique look  Cons: expensive
    20. 20. You get what you pay for!
    21. 21. They spent more on their website
    22. 22. Minimum features Online calendar  List display  Grid display  Categories of items  Club programs  Club events  Fundraisers  Social events  Board meetings  District/RI events  Club programs on district website
    23. 23. Minimum features Meeting time and location Newsletters Links  RI, district  Other clubs nearby  Social media pages
    24. 24. Useful features News center  Fliers  Press releases Leadership information Picture galleries Directory (password protected) Event registration Signup form
    25. 25. Extra features List of new members Committees Videos
    26. 26. District websites Membership and attendance reports Speakers bureau Yellow pages Club Locator Quickbits
    27. 27. Bonus Feature Free polio counter 
    28. 28. Panelist John Borst
    29. 29. Website management Web editor responsible for choosing CMS, overall design, monitoring , training assistants, SEO, and audience focus. Train other club members on a task  Program, news, selling ads, stories, photo-journals, opinion pieces, calendar, menu management, and so forth  Gather content  (1) weekly newsletter (2) RI newsletters (3) RI website (4) Google Alerts (5) other clubs (6) create original material Study other club & newspaper websites for design ideas Think photos, choose wisely, all the time Plan for succession –  (1) person(s) (2) to mobile (3) to upgrades
    30. 30. Website consistency Use one font, one size for stories. Use one font, size & color for title & subtitles. Think white space, monitor, observe. Assign one person to read after you post – for errors. Check photos do not move borders or columns. Know column widths. Ideally size photos before uploading. Keep site up to date, post weekly as minimum. Honor Rotary logo standards. Use club or RI photos – give credit.
    31. 31. Website design choices Use words or *buttons* for links? Use “Home page” for the story or *Home page as draw* into “Story Page” Maximize use of pull-down menus Minimize duplication unless promoting a program Choose photos with emotion & engagement Increase white space in text – short paragraphs Design “site pages” as mini-websites If no picture, incorporate pull quotes Number of columns one, two, *three*
    32. 32. Text vs. buttons CR custom designCR default design From newspaper using buttonsusing text
    33. 33. Study other club & newspaper websites for design ideas Toronto Star 3 column
    34. 34. Study other club & newspaper websites for design ideas Dryden Rotary Club in ClubRunner 3 column
    35. 35. Study other club & newspaper websites for design ideas Dryden Rotary Club in ClubRunner from iPad
    36. 36. Three columns are more mobile friendlyYou can nowpinch a columninto the mobilescreen at areadable leveland scroll downthe entirecolumn.From iPad
    37. 37. Archive design examplesExample of story archive. Here’s the default : • Continues to scroll to bottom • Not necessarily in order or dated • No categories • Over time just gets longer
    38. 38. Archive design examplesExample of story archive. Here’s using a pull-down menu • Organized by year • And category
    39. 39. Archive design examplesIssue of newsletter archive & record •In this example appears on home page for limited time Other stuff • mixed in.
    40. 40. Archive design examplesIssue of newsletter archive & record• •In this example, appears on a site page for an archive Not in order •
    41. 41. Archive design examplesIssue of newsletter archive & record• •Using pull-down menu, issues ordered by year & month. If hover • over number, date appears.
    42. 42. Merge club, district & RI Conceptualize club site for community first, Rotarians second. Conceptualize district site for Rotarians first, community second. Use club website to drive traffic to the district & RI sites. Use district site to drive traffic to club & RI sites. Create the district site as a “news” site about all clubs in the district.
    43. 43. District to club site integration
    44. 44. Club to district integration
    45. 45. RI to district integration
    46. 46. More RI to district integration
    47. 47. Five things to ask about club website providers Are the CMS & ISP going to be around for the long term? Does the CMS have the added value of both web content management & enterprise content management? Additional enterprise add-ons? Does your club CMS have data integration with the district & RI? Does the CMS firm have good online & phone training & trouble shooting support? Is your CMS moving toward implementing social media and mobile design features?
    48. 48. Your website tells the Rotary story – for everyoneYour website may be the first Rotary website a visitor encounters.
    49. 49. Resources Convention presentations -- Rotarians on Social Networks Fellowship -- RI’s official social networking sites -- Rotary Images – Official Rotary graphics – Rotary’s blog, Rotary Voices -- Project Showcase -- RI webinars -- RSS feeds --
    50. 50. Questions?