Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Rotary MembershipCampaign in Africa                      ROTA Committee                           Meeting                 ...
Membership Ask people to join Ownership at the individual level Structure, tools to support individual  recruitment Sc...
35,000
4 parts
3 month club membership drive Boost membership in 1st half  of year All clubs to participate Promotes member bring  mem...
Advertising campaign Funded through PR Grant   7 District joint grant approved   8 districts in Zone 20A have PR grant ...
Member education Best practice  recruitment process Why recruitment is  important Membership retention Mentorship
Measuring results Monthly scorecard for clubs  & members Special recognition on an on  going basis Review advertising c...
Rotary membership campaign
Rotary Membership Campaign in Africa- Joe Otin
Upcoming SlideShare
Loading in …5
×

Rotary Membership Campaign in Africa- Joe Otin

708 views

Published on

Joe Otin's presentation at the Reach out to Africa "Off and Running" Meeting in Livingstone, Zambia on 22-23 July, 2012

  • Be the first to comment

  • Be the first to like this

Rotary Membership Campaign in Africa- Joe Otin

  1. 1. Rotary MembershipCampaign in Africa ROTA Committee Meeting 22-23 July 2012 Livingstone, Zambia Rotary International
  2. 2. Membership Ask people to join Ownership at the individual level Structure, tools to support individual recruitment Scorecard
  3. 3. 35,000
  4. 4. 4 parts
  5. 5. 3 month club membership drive Boost membership in 1st half of year All clubs to participate Promotes member bring member approach District membership team to provide guidelines Growth goals to be aligned to ROTA team goals Recognition for Rotarians and Clubs
  6. 6. Advertising campaign Funded through PR Grant  7 District joint grant approved  8 districts in Zone 20A have PR grant this year 3 months Faces of Rotary Website with potential member info on the home page Social media
  7. 7. Member education Best practice recruitment process Why recruitment is important Membership retention Mentorship
  8. 8. Measuring results Monthly scorecard for clubs & members Special recognition on an on going basis Review advertising campaign and website effectiveness Review membership education
  9. 9. Rotary membership campaign

×