Small Business Wake-Up Call  The internet continues to evolve, consumers are adapting their habits, what is small business...
<ul><li>Web 1.0:  One way communication from a site to a reader  </li></ul><ul><li>Web 2.0:  Interconnectivity & publishin...
How the Web is Changing - 1 <ul><li>The ubiquity of the web has resulted in a fundamental shift in the way consumers find ...
How consumers find local business – two year trends “ Nielsen Online Custom Survey and WebVisible, Inc., 2008”
How the Web is Changing - 2 <ul><li>The ubiquity of the web has resulted in a fundamental shift in the way consumers find ...
Consumer use of online resources to find local products and services is growing significantly If your business is not onli...
How the Web is Changing - 3 <ul><li>The ubiquity of the web has resulted in a fundamental shift in the way consumers find ...
Growth of Web sites Over Time Netcraft’s  Web Server Survey
Small Business Online <ul><li>Only 44% of small businesses have a web site </li></ul><ul><li>Of those that do, 51% believe...
Summary <ul><li>Now is the time for small business to follow consumers to the web </li></ul><ul><li>Must develop a quality...
Need Help? Contact  Nunamaker Interactive Ross Nunamaker 484-809-4872 [email_address]
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Small Business & the Web

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The internet continues to evolve, consumers are adapting their habits, what should small business be doing?

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Small Business & the Web

  1. 1. Small Business Wake-Up Call The internet continues to evolve, consumers are adapting their habits, what is small business doing?
  2. 2. <ul><li>Web 1.0: One way communication from a site to a reader </li></ul><ul><li>Web 2.0: Interconnectivity & publishing for all </li></ul><ul><li>Web 2.5: Real-time communication </li></ul><ul><li>Web 3.0: Search - semantic web that understands the meaning of human requests </li></ul>
  3. 3. How the Web is Changing - 1 <ul><li>The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online </li></ul>
  4. 4. How consumers find local business – two year trends “ Nielsen Online Custom Survey and WebVisible, Inc., 2008”
  5. 5. How the Web is Changing - 2 <ul><li>The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online </li></ul><ul><li>The Web was designed to connect far reaching places on a global scale and is now going local </li></ul>
  6. 6. Consumer use of online resources to find local products and services is growing significantly If your business is not online, or if your site can’t be found online, there will be a barrier between you and your potential customers. Your Business Offline
  7. 7. How the Web is Changing - 3 <ul><li>The ubiquity of the web has resulted in a fundamental shift in the way consumers find products and services going from off-line to online </li></ul><ul><li>The Web was designed to connect far reaching places on a global scale and is now going local </li></ul><ul><li>Web publishing today allows everyone to publish anything resulting in more information than ever before being available, making search rank increasingly valuable </li></ul>
  8. 8. Growth of Web sites Over Time Netcraft’s  Web Server Survey
  9. 9. Small Business Online <ul><li>Only 44% of small businesses have a web site </li></ul><ul><li>Of those that do, 51% believe the quality and ability of their site to acquire new customers is only “fair” or “poor” </li></ul>“ Nielsen Online Custom Survey and WebVisible, Inc., 2008”
  10. 10. Summary <ul><li>Now is the time for small business to follow consumers to the web </li></ul><ul><li>Must develop a quality Web site on a small budget, that can be managed and maintained at a reasonable cost </li></ul><ul><li>To compete with explosive web growth, must employ fundamental search engine rank best practice for consumers to find you </li></ul>
  11. 11. Need Help? Contact Nunamaker Interactive Ross Nunamaker 484-809-4872 [email_address]

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