Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Linkable Markets for Content
Ross Hudgens, Founder/CEO
@rosshudgens http://siegemedia.com
Question You Should Always Ask:
Does This Content Idea Have
Enough Strong Prospects?
Are There Enough Websites? (Width)
Spider
Blogs Wildlife Blogs
@rosshudgens
Is There Enough Post Frequency? (Depth)
Avg Posts a
Day from
Wildlife
Blogs
Average Posts a
Day From News
Sites
@rosshudge...
How Often Are They Pitched?
Pitches a Day
Received by
NBC San Diego
Pitches a Day
Received by New
York Times
@rosshudgens
Consistent Success = Intersection of
Width, Depth & # Of Pitches
Consistent Success = Intersection of
Width, Depth & # Of Pitches
Consistent Success = Intersection of
Width, Depth & # Of Pitches
Linkable Market Shortcuts
DA of Sites
Ranking for
“X Blogs” /
“X News”
@rosshudgens
Linkable Market Shortcuts
# of Page Links
to High Ranking
Pages on
Top/Middle
Funnel Topics
@rosshudgens
Linkable Market Shortcuts
Several Pages With 20+
Links Means That Topic
Has Link Intent / May
Attract Links Passively
@ros...
Linkable Market Shortcuts
Comparatively, Low #s
for Highly Searched
Topics May Show Lack
of Linkability
@rosshudgens
Broken Link Building Audiences
http://citationlabs.com/linkable-audience-finding/
Broken Link Building Audiences
Link pages are most often
receptive to utility driven
content, not entertainment
driven con...
Highly Linkable BLB Audiences
http://citationlabs.com/linkable-audience-finding/
Inclusive vs Exclusive Markets
Inclusive markets
frequently link out to
content they have
pitched to them.
@rosshudgens
Inclusive vs Exclusive Markets
Exclusive markets only
link out to others in their
tight-knit community or
via organic cont...
Inclusive vs Exclusive Markets
Avoid using a cold-pitch
strategy for exclusive
markets: it will not work.
@rosshudgens
How to Identify an Exclusive Market
1. A majority of the links to a domain in that market
occur from posts that require 3+...
How to Identify an Exclusive Market
2. A majority of the links to a domain occur as
secondary resources (support for a lar...
General Strong to Weak Scale for
Common Linkable Markets
City Specific News Outlets
Lifestyle/Entertainment News & Blogs
L...
Is Your Website in a Tough Market? Think
Tangential Linkable Markets
In Personal Finance, Tangential Content is the
Only Consistent Cold-Pitch Opportunity
Money + City News
Money + Career
Mon...
Content That Fits Each Website Type
News Data Studies
Blogs
Infographics
Entertainment
Some Data
Link
Pages
Educational
Gu...
How to Break the Linkable Market Rules:
Make something
stupidly better than
everything else.*
@rosshudgens
How to Break the Linkable Market Rules:
*Unfortunately, this
doesn’t always work..
but it’s at least a start.
@rosshudgens
Questions? Contact Us.
Ross Hudgens, ross@siegemedia.com
@RossHudgens http://siegemedia.com
Upcoming SlideShare
Loading in …5
×

Linkable Markets for Content

2,328 views

Published on

Slides w/ Audio: https://www.youtube.com/watch?v=VEVQzwMViJc

Generating links with content isn't easy. In this presentation, I break down the logistics of making your content more linkable consistently. Originally given in an internal training meeting on February 28th, 2017.

Published in: Marketing
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Linkable Markets for Content

  1. 1. Linkable Markets for Content Ross Hudgens, Founder/CEO @rosshudgens http://siegemedia.com
  2. 2. Question You Should Always Ask: Does This Content Idea Have Enough Strong Prospects?
  3. 3. Are There Enough Websites? (Width) Spider Blogs Wildlife Blogs @rosshudgens
  4. 4. Is There Enough Post Frequency? (Depth) Avg Posts a Day from Wildlife Blogs Average Posts a Day From News Sites @rosshudgens
  5. 5. How Often Are They Pitched? Pitches a Day Received by NBC San Diego Pitches a Day Received by New York Times @rosshudgens
  6. 6. Consistent Success = Intersection of Width, Depth & # Of Pitches
  7. 7. Consistent Success = Intersection of Width, Depth & # Of Pitches
  8. 8. Consistent Success = Intersection of Width, Depth & # Of Pitches
  9. 9. Linkable Market Shortcuts DA of Sites Ranking for “X Blogs” / “X News” @rosshudgens
  10. 10. Linkable Market Shortcuts # of Page Links to High Ranking Pages on Top/Middle Funnel Topics @rosshudgens
  11. 11. Linkable Market Shortcuts Several Pages With 20+ Links Means That Topic Has Link Intent / May Attract Links Passively @rosshudgens
  12. 12. Linkable Market Shortcuts Comparatively, Low #s for Highly Searched Topics May Show Lack of Linkability @rosshudgens
  13. 13. Broken Link Building Audiences http://citationlabs.com/linkable-audience-finding/
  14. 14. Broken Link Building Audiences Link pages are most often receptive to utility driven content, not entertainment driven content. @rosshudgens
  15. 15. Highly Linkable BLB Audiences http://citationlabs.com/linkable-audience-finding/
  16. 16. Inclusive vs Exclusive Markets Inclusive markets frequently link out to content they have pitched to them. @rosshudgens
  17. 17. Inclusive vs Exclusive Markets Exclusive markets only link out to others in their tight-knit community or via organic content discovery. @rosshudgens
  18. 18. Inclusive vs Exclusive Markets Avoid using a cold-pitch strategy for exclusive markets: it will not work. @rosshudgens
  19. 19. How to Identify an Exclusive Market 1. A majority of the links to a domain in that market occur from posts that require 3+ hours to create.
  20. 20. How to Identify an Exclusive Market 2. A majority of the links to a domain occur as secondary resources (support for a larger post), not primary resources (the sole reason for a post). Example URL @rosshudgens
  21. 21. General Strong to Weak Scale for Common Linkable Markets City Specific News Outlets Lifestyle/Entertainment News & Blogs Link Pages for BLB Audiences Recipe/Food Bloggers Personal Finance Blogs Strong Weak
  22. 22. Is Your Website in a Tough Market? Think Tangential Linkable Markets
  23. 23. In Personal Finance, Tangential Content is the Only Consistent Cold-Pitch Opportunity Money + City News Money + Career Money + HR Money + Business @rosshudgens
  24. 24. Content That Fits Each Website Type News Data Studies Blogs Infographics Entertainment Some Data Link Pages Educational Guides
  25. 25. How to Break the Linkable Market Rules: Make something stupidly better than everything else.* @rosshudgens
  26. 26. How to Break the Linkable Market Rules: *Unfortunately, this doesn’t always work.. but it’s at least a start. @rosshudgens
  27. 27. Questions? Contact Us. Ross Hudgens, ross@siegemedia.com @RossHudgens http://siegemedia.com

×