Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Link Building For The Real World - Ross Hudgens

4,032 views

Published on

Presentation from SMX Advanced in Seattle.

Follow me on Twitter: http://www.twitter.com/rosshudgens

Published in: Business
  • Be the first to comment

Link Building For The Real World - Ross Hudgens

  1. 1. Building Links With Location Relevance Ross Hudgens, SEO Manager<br />@RossHudgens http://rosshudgens.com<br />
  2. 2. Each website has several nearby locations that can attract links:<br />Relevant LocationsExample<br />Country - United States<br />State - Washington<br />Home City - Bellevue<br />Nearest big city - Seattle<br />Districts of nearest big city - Belltown, Capitol Hill<br />County - King County <br />When finding links based on locational relevance,<br />geographic proximity > content relevance.<br />
  3. 3. Each nearby location can used as a variable for a search query. The bigger the population, the more relevant results you’ll find.<br />The three best link types for these types of searches<br />are blog links, directory links, andforum/comment links.<br />Ex. Directory SearchesLOCATION directory<br />LOCATION business directory<br />“list of LOCATION sites”<br />LOCATION websites<br />LOCATION sites<br />“LOCATION sites”<br />“LOCATION websites”<br />“favorite links” LOCATION<br />“recommended links” LOCATION<br />Ex. Blog/Forum/Comment Searches<br />LOCATION blog LOCATION forum<br />Intitle:blog LOCATION “LOCATION forum”<br />Inurl:blog LOCATION LOCATION join<br />“Tags: LOCATION” LOCATION group<br />“Filed Under: LOCATION”<br />LOCATION “add comment” <br />More Examples At: http://searchengineland.com/how-to-rank-nationally-with-local-links-64941<br />
  4. 4. Location Often Requires Additional Hustle To Obtain Links<br />Send personal, customized pitches using location as a selling point.<br />Location-based links require unique link building tactics.<br />
  5. 5. Invite webmasters to your offices for a personal tour<br />
  6. 6. Meet webmasters for lunch/coffee to talk about regional issues<br />
  7. 7. Create a “Best LOCATION Website” Award<br />
  8. 8. Guest post about regional issues on local blogs and relate it back to your business<br />Source: MyBlogGuest.com<br />
  9. 9. Local Linkbait<br />Have your business host/support a philanthropic event and then contact every regionally significant webmaster to help promote the event hosted by you.<br />
  10. 10. Sponsor Local Events<br />Location relevance allows for hundreds more natural,<br />inexpensive sponsorship opportunities than are available elsewhere.<br />Find Them!<br />LOCATION Sponsorship<br />LOCATION Sponsorship Opportunities<br />LOCATION Sponsor Our Event<br />LOCATION Tech Events<br />LOCATION “Thanks to our Sponsors”<br />LOCATION INTITLE:Sponsors<br />LOCATION INURL:Sponsors<br />LOCATION Philanthropy<br />Create Future Notifications<br />More On Google Alerts: http://www.rosshudgens.com/link-building-with-google-alerts-a-guide/<br />
  11. 11. Utilize “Price Anchoring” When Pitching Local Sponsorships<br />When sending offers to sponsor a local event, open with the amount of money you want to spend in the first e-mail.<br />This establishes a “price anchor” the event host must play off of, <br />dramatically lowering the average cost you spend per event.<br />
  12. 12. GOOD PRICE ANCHORING EXAMPLE:<br />Dear Belltown district Blogger,<br />The Belltown district of Seattle roundtable is going to be a great event. It should really help the community! I would love to help sponsor it. I can contribute $20 for the proceedings.<br />I look forward to helping support your event and reading about it on your blog! If you’re wondering, my website is http://www.rosshudgens.com. <br />Thanks,<br />Ross Hudgens – Belltown Seattle Resident<br />IMPORTANT!<br />ANCHOR WITH AN AMOUNT FAR BELOW <br /> WHAT YOU’RE WILLING TO PAY<br />
  13. 13. Ross Hudgens, SEO Manager, Full Beaker Inc<br />Email: rosshudgens@gmail.com<br />Twitter: @RossHudgens<br />My SEO Blog: http://www.rosshudgens.com<br />

×