Learn how to measure SEO ROI from content marketing, while also getting tips on how to improve performance and increase your profits. I also detail the 8 most common reasons I see companies not accomplish their SEO goals with content marketing.
THIS IS AN SEO-FOCUSED
ANALYSIS. THERE ARE
BENEFITS, BUT THIS DECK
WILL ANALYZE ROI FROM
Calculate the SEO revenue potential
of a strong vertical position using
competitor SE traffic price.
If necessary, make financial adjustments based on
business model differences that may make you unlikely
to rank for something, or make less revenue.
If your coupon site was male focused, you
wouldn’t target Bath and Body Works.
Identify the average
authority/link #s of three or
more well ranking sites in your
Assess link velocity to determine a future expected
authority value for your competitors.
Using that data, calculate the
reasonable number of links/authority
you will need in the future.
Approximate LRDs Needed For High-Ranking Positions
Approximate DA Needed for High Ranking Positions
Start building content and/or look back at content
you’ve built, and identify the average cost per
link (CPL) for your business.
Avg. Content Development Cost:
Avg. # Links Generated:
Avg. Cost Per Link (CPL):
Also determine what link acquisition velocity
is possible for your business, and how that
might modify average CPL.
New Realized CPL
Use your CPL to identify the approximate cost
it will take to rank well in your industry from an
$401 CPL X 2240
(Linking Root Domains)
$898,240 Expected Link Cost
Calculate the sunk costs of developing great
landing pages/product/etc that will be the best
result on your SERPs. This will overlap with link
acquisition costs, sometimes significantly.
Landing Page/Product Development Cost
Do the math to determine a reasonable expected
loss before profitability from search.
$3,000,000 Landing Page Development Cost
$898,240 Link Development Cost
$3,898,240 Total Loss Before Significant SEO Rev.
Once ranking well, there will also be
significant SEO maintenance costs to
consider that will eat into monthly profits.
$875,320 Potential Monthly Revenue from SEO
$56,000 SEO Maintenance Costs
$819,320 Potential Monthly Revenue from SEO
You should also monitor the authority growth of your homepage and
subpages, as well as other competitor pages. This is more difficult to
do hard math on because of PA/DA utilizing a logarithmic scale.
Our DA: 43
Homepage PA: 56
Subpage1 PA: 24
Competitor DA: 65
Competitor HP PA: 81
Competitor Subpage: 62
Our DA: 46
Homepage PA: 59
Subpage1 PA: 25
Competitor DA: 66
Competitor HP PA: 82
Competitor Subpage: 63
Use these calculations to create a ranking
timeline for your business.
Also use these calculations to develop a SEO
costs/revenue timeline for your business.
Make calculations easier with our free ROI
measurement tool and 36 page guide.
Get it Here:
First, invest in great design.
Next, seriously, invest in great design.
“IF YOU THINK GOOD
DESIGN IS EXPENSIVE, YOU
SHOULD LOOK AT THE
COST OF BAD DESIGN.”
DR. RALF SPETH, CEO JAGUAR
The most effective way to
lower CPL is to build a
Get more followers by
setting up your Tweet
Proper Format POST TITLE http://url.com
Optimize and/or build
signup hooks immediately.
Use e-mail signups with
Every piece of content put out without a compelling
offer present on your site is a large opportunity lost.
Find Keyword Opportunity with
Domain vs Domain Analysis
LINKS AREN’T DEAD
Here’s how to get better ones
Get homepage links by building content that can be
adequately described without visiting the site.