How to Get a Job in SEO

6,427 views

Published on

On October 30th, 2012, I gave a talk to University of Washington students about how to get a job in SEO - or anything. The talk is targeted at upper-level undergraduate students with an introductory knowledge of SEO.

Follow me on Twitter: http://www.twitter.com/rosshudgens

Published in: Career

How to Get a Job in SEO

  1. 1. How to Get a Job in SEO Ross Hudgens, Founder, Siege Media@RossHudgens http://rosshudgens.com
  2. 2. Who Am I?• B.S. in Business Administration, Chapman University• Just Started My Own SEO Agency, Siege Media• Frequent Speaker on SEO Circuit• Popular SEO Blog: http://RossHudgens.com @ROSSHUDGENS
  3. 3. The Growth of Search There are more than 3 billion searches/day on Google and growing.Source: http://www.slideshare.net/randfish/gaining-traction-inbound-marketing-for-startups
  4. 4. SEO SalariesSource: http://www.onwardsearch.com/SEO-Salary/
  5. 5. Jobs. Lots of Jobs.
  6. 6. How Do You Get A Job in SEO?
  7. 7. First: Get The Skills.
  8. 8. Take This Class (Good Start.)
  9. 9. http://www.seomoz.org/beginners-guide-to-seo
  10. 10. http://distilled.net/u/ - $40/mo
  11. 11. Start Reading SEO Blogs.
  12. 12. Start Listening/Following SEOs.
  13. 13. Start Practicing/Writing About SEO.
  14. 14. Second: Create A Positive Online Presence.
  15. 15. Create Good Online Profiles Here YourName.com @ROSSHUDGENS
  16. 16. Remove Less ThanProfessional Results That Might Damage Your Chances..
  17. 17. Third: Find The Jobs. http://jobs.inbound.org
  18. 18. Follow SEO-interested Founders who are likely to announce new jobs on TwitterFollowerWonk: http://www.followerwonk.com
  19. 19. Be Active & Listen On Twitter.
  20. 20. Look For Jobs on LinkedIn. LinkedIn has unique job postings, and businesses will think of you as a higher quality candidate.
  21. 21. Craigslist, I guess.
  22. 22. Fourth: Get the Job.
  23. 23. Custom Designed Resumes
  24. 24. Ping The Employer on Twitter.
  25. 25. Go Above And Beyond.
  26. 26. Advertise on Employee Names. What if you did cheap custom pointing to your online resume on the Portent founder’s SERP? I bet he’d be impressed.. Google AdWords: https://adwords.google.com
  27. 27. Target Companies on Facebook. Facebook Ads: http://www.facebook.com/ads
  28. 28. CUSTOM Cover Letters.http://www.businessinsider.com/worst-cover-letters-2011-10?op=1
  29. 29. FOLLOW UP!SILENCE IS NOT A NO.
  30. 30. The Briefcase Technique: http://iwillteachyoutoberich.com/the-briefcase-technique/
  31. 31. CARE. Seriously.
  32. 32. Ross Hudgens, Founder, Siege Media SEO Blog: http://rosshudgens.com Twitter: @RossHudgens E-Mail: Ross@SiegeMedia.com

×