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E-commerce Content Marketing for Search

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Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more.

Follow me on Twitter: http://www.twitter.com/rosshudgens

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E-commerce Content Marketing for Search

  1. 1. E-Commerce Content Marketing for Search Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com
  2. 2. FIRST:RESTUCTUREYOUR THOUGHTPROCESS.
  3. 3. @ROSSHUDGENS
  4. 4. SO, THINK “GREAT DIGITALEXPERIENCES”, NOT LINKS.
  5. 5. HELPFULPRODUCT PAGES
  6. 6. EXPANSIVE EDUCATION PORTALS
  7. 7. REPLIES TO BRAND MENTIONS,NOT JUST TWITTER ACCT. MENTIONS
  8. 8. GREATDESIGN
  9. 9. BLAZING SITE SPEEDGet The Bookmarklet: http://siege.cm/seomarklets
  10. 10. RESPONSIVE DESIGN RD Bookmarklet: http://responsive.victorcoulon.fr/
  11. 11. ONLINE CUSTOMER SERVICETHAT GIVES A S%!*
  12. 12. CREATIVE PRODUCTSDISCOVERED ONLINE
  13. 13. AMAZING USABILITY
  14. 14. AMEMORABLE BRAND YOUCAN ENGAGEWITH ONLINE
  15. 15. A BIG & VISIBLE DIGITAL SALE
  16. 16. REMARKABLE POST-CONVERSION E-MAIL MESSAGES 20,000+ Citations Received Online!
  17. 17. SECOND:ACTIVELYPURSUENEW VERTICALKNOWLEDGE.
  18. 18. IF THE 2005 SEOVERSION OFYOU IS STILLAROUND THEOFFICE TODAY,THEY SHOULDBE FIRED.
  19. 19. UNFOLLOW(MOST) SEOS. STOP READING(MOST) SEO BLOGS. WE’RE NOTTHE BEST AT THIS. YET.
  20. 20. READGREATBLOGS:
  21. 21. FOLLOW GREATPEOPLE:
  22. 22. FOLLOW GREATBRANDS:
  23. 23. http://www.distilled.net/blog/seo/building-a-t-shaped-skill-set/
  24. 24. THIRD:ACCELERATEYOURMARKETING.
  25. 25. TOPSY FOR GUEST POST OPPORTUNITIES @ROSSHUDGENS
  26. 26. TAKE ADVANTAGE OF PEOPLE SHARING YOUR SITETopsy.com/Links – Bookmarklet: http://siege.cm/seomarklets
  27. 27. CAPITALIZED META DESCRIPITONS IMPROVE ORGANIC CTR WITH PPC BEST PRACTICESMAIN KEYWORD TWICE IN DESCRIPTION
  28. 28. IMPROVE ORGANIC CTR WITH PPC BEST PRACTICES“REGISTERED” TRADEMARK
  29. 29. WHOIS Bookmarklet For Contact FindingGet The Code: http://siege.cm/seomarklets
  30. 30. TextExpanderhttp://siegemedia.com/text-expander
  31. 31. DESIGN/DEVEL OPMENT COMMUNITYGUEST POSTS
  32. 32. Could Use Rel=Author…ADD VALUE WHENPITCHING BYGIVING SEO ADVICE
  33. 33. CREATE GMAIL FILTERS FOR HARO Easy Way To Improve Signal:Noise Ratio! @ROSSHUDGENS
  34. 34. Brand Image Search UsingTINEYE BRAND IMAGE SEARCH USING TinEye @ROSSHUDGENS
  35. 35. GOOGLE REVERSE IMAGE SEARCH @ROSSHUDGENS
  36. 36. GOOGLE BLOG SEARCH FOR TARGETED, FRESH GIVEAWAY OPPORTUNITIES http://www.google.com/blogsearch
  37. 37. COMPETITOR GIVEAWAY MONITORING http://www.google.com/blogsearch
  38. 38. allinurl:/tag/BRAND/ PROTIP: CREATE GOOGLE ALERTS FOR THESE QUERIES @ROSSHUDGENS
  39. 39. MONITOR BRANDMENTIONS ONGOOGLE +
  40. 40. FORUM LINK BUILDINGhttp://downtownecommerce.com/blog/search-engine- marketing/ecommerce-link-building-using-forums/
  41. 41. SEER SEO TOOLBOXhttp://www.seerinteractive.com/seo-toolbox/
  42. 42. LINKS FROM THISPRESENTATION:rosshudgens.com/ecom/
  43. 43. Ross Hudgens, Founder, Siege Media@RossHudgens http://siegemedia.com E-Mail: ross@siegemedia.com

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