CONFIDENTIAL Copyright 2014 ROSETTA. This document is confidential and proprietary property.
Please do not forward or relea...
On June 10th, 2014, several large public
relations agencies pledged to uphold the
Wikipedia community ethics and
processes...
3
Why is this significant?
• Wikipedia URLs tend to show up pretty high in search results.
• Editing a company’s Wikipedia ...
4
So, what’s a brand to do?
Best practices dictate that a
corporate user not actually edit or
create new content, but inst...
5
Warning: This process can be
technical, tedious and long.
6
...Still interested?
Here’s a primer of best practices
for requesting Wikipedia page
edits to maximize search results
an...
1. Assign one point of contact from
your organization to communicate
with the Wikipedia community. 
7
2. Create a User Page (profile) so
that you can register to contribute
to Wikipedia.
8
999
Think of a User Page as
your personal workspace
on Wikipedia, which
enables you to recommend
new content and article
u...
3. Audit your organization’s Wikipedia
page to determine any content gaps or
errors. Reference competitor pages
for a poin...
4. Familiarize yourself with your
company’s Talk Page, which is the
forum used to engage with editors.
11
1212
This will also give insight
into editor conversations
about existing content
and identify possible
influencers within ...
13
5. Substantiate content edits and
additions to suggest to the
community.
Explain why the changes or new content are war...
14
Explain why the changes
or new content are
warranted in as unbiased
a way as possible.
15
6. Pick your battles and prioritize
your requests. Since a corporation
must rely on the approval (and
pace) of the comm...
16
7. Communicate with editors via
your organization’s Talk Page. If a
specific topic or issue is already
being discussed o...
17
8. Speak in the editors’ language
to avoid the “tell” of a newbie user.
For example, properly format communications wit...
18
For example, properly
format communications
within Wikipedia and sign
your contributions by typing
four tildes (~~~~) a...
19
9. Address feedback and questions
from the community. Do not move
forward with any of your
recommended edits until you
...
20
10. Crickets? If it’s been a couple
of weeks, type {{help me}} within
the article Talk Page where you
have not heard a ...
21
The process is understandably
intimidating, but in general, the
Wikipedia community is
appreciative of a good faith eff...
22
The upfront prep time is well
worth forgoing the headache of
putting out fires later.
THANK YOU
23
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10 Tips for Editing Wikipedia Entries on Behalf of a Brand or Business

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On June 10th, 2014, several large public relations agencies pledged to uphold the Wikipedia community ethics and processes for contributing and editing content on their clients’ behalf. Best practices dictate that a corporate user not actually edit or create new content on behalf of their brand or client, so here are 10 tips to help you navigate the tricky terrain of editing Wikipedia entries on behalf of a brand.

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10 Tips for Editing Wikipedia Entries on Behalf of a Brand or Business

  1. 1. CONFIDENTIAL Copyright 2014 ROSETTA. This document is confidential and proprietary property. Please do not forward or release this document without prior consent from ROSETTA. FOR EDITING WIKIPEDIA ENTRIES ON BEHALF OF A 
 BRAND OR BUSINESS 06.24.2014 TIPS
  2. 2. On June 10th, 2014, several large public relations agencies pledged to uphold the Wikipedia community ethics and processes for contributing and editing content on their clients’ behalf.  2
  3. 3. 3 Why is this significant? • Wikipedia URLs tend to show up pretty high in search results. • Editing a company’s Wikipedia articles can be difficult due to perceived conflict of interest. • Brands can get into trouble when they edit Wikipedia article entries without input from the community, and this tends to catch a lot of our clients off-guard.
  4. 4. 4 So, what’s a brand to do? Best practices dictate that a corporate user not actually edit or create new content, but instead, petition the Wikipedia community to make changes/updates.
  5. 5. 5 Warning: This process can be technical, tedious and long.
  6. 6. 6 ...Still interested? Here’s a primer of best practices for requesting Wikipedia page edits to maximize search results and brand reputation – without breaking any rules.
  7. 7. 1. Assign one point of contact from your organization to communicate with the Wikipedia community.  7
  8. 8. 2. Create a User Page (profile) so that you can register to contribute to Wikipedia. 8
  9. 9. 999 Think of a User Page as your personal workspace on Wikipedia, which enables you to recommend new content and article updates for consideration by Wikipedia editors.
  10. 10. 3. Audit your organization’s Wikipedia page to determine any content gaps or errors. Reference competitor pages for a point of comparison.  10
  11. 11. 4. Familiarize yourself with your company’s Talk Page, which is the forum used to engage with editors. 11
  12. 12. 1212 This will also give insight into editor conversations about existing content and identify possible influencers within the community.
  13. 13. 13 5. Substantiate content edits and additions to suggest to the community. Explain why the changes or new content are warranted in as unbiased a way as possible.
  14. 14. 14 Explain why the changes or new content are warranted in as unbiased a way as possible.
  15. 15. 15 6. Pick your battles and prioritize your requests. Since a corporation must rely on the approval (and pace) of the community, the process of editing or adding content can be cumbersome.
  16. 16. 16 7. Communicate with editors via your organization’s Talk Page. If a specific topic or issue is already being discussed on the Talk Page, add a comment to that section. If not, start a new topic.
  17. 17. 17 8. Speak in the editors’ language to avoid the “tell” of a newbie user. For example, properly format communications within Wikipedia and sign your contributions by typing four tildes (~~~~) at the end of your comment.
  18. 18. 18 For example, properly format communications within Wikipedia and sign your contributions by typing four tildes (~~~~) at the end of your comment.
  19. 19. 19 9. Address feedback and questions from the community. Do not move forward with any of your recommended edits until you receive the go-ahead from a Wikipedia editor.
  20. 20. 20 10. Crickets? If it’s been a couple of weeks, type {{help me}} within the article Talk Page where you have not heard a response. 
  21. 21. 21 The process is understandably intimidating, but in general, the Wikipedia community is appreciative of a good faith effort.
  22. 22. 22 The upfront prep time is well worth forgoing the headache of putting out fires later.
  23. 23. THANK YOU 23

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